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Small companies are always looking for the secret to six sacks on the -- So who better to break it down for us than Google.
We have the search giant's own Andrea Fayetteville here in studio with us today talk about Google's five secret tips for small business success ahead of this holiday season.
Andrea thanks so much for coming bank routing me so while small businesses often seek to be successful -- in store and online.
More than half of them don't have a working web -- right why do you think that -- Yes this is really found and they really think it comes down to small business owners have so much that they're responsible for our.
That may be building a website getting started with all that is -- always at the top of their priority list.
But -- it.
The same time as you know a web -- is basically today's open for business sign yes we found that 97%.
Of Americans and their looking online are looking for local goods and service -- -- And so for small businesses if they want to be found.
They need to be online.
So we actually have a last -- get your business online TYBO.
Dot com we're small businesses can go and get started with.
Website building tools and domain name registration and web host state for free for up to a year.
That's great enemy 97%.
And it seems that the huge missed opportunity for businesses that don't -- -- work.
Absolutely -- from that first if you didn't know we have a list of five tips to small business success from Google and your first one is Google apps right that's.
Google apps now this is office create software lets you do things like.
Create documents and spreadsheets and presentations.
Which you know can be very -- and Google -- starts at five dollars per user per month great and one of the great things this this is in the cloud it doesn't take up space on your server.
It also means that people can access it anywhere that they have a laptop and Internet connection I want you can work to gather -- documents in mountain.
When you're putting together your order list for the -- then you have all your employees looking at the -- spreadsheet making their attitude and real time.
Yes seminal work remotely -- -- figure everything out together that's great and -- you have Google hang out it's not hang out with some of my favorite tools for small business that.
It's a good looking out our live video chat room Google+.
You can actually have a conversation with someone face to face.
Just by logging on to the Internet so imagine if you're a small business being able to have meetings with the remote office or answering customer questions face to face.
And being able to do it for free it's really made that definitely is of course -- is so important to you included consumer -- how do you leverage -- that though.
Market -- there is another incredibly powerful tool lake businesses may want to know.
Our red sweaters or green letters can be more popular this -- But it can be really expensive of course yes so cool consumer surveys start at ten cents -- response and you get to -- surveys on sites across the web.
Some people are browsing and looking for stuff to read it -- -- -- answer one or two quick questions.
And the business -- they get back as they get a report with the answer to their question.
Scientifically accurate and analyze so they can get meaningful intelligence for -- -- that's always important.
-- next we have Google -- that's kind of in line with consumer data and that's exactly yes speaking of science geeky though Google -- let's use the house search turns.
Trend over time.
You can it's again it's a free tool you can go online and if you want to see for example are people searching more or.
You know dog toys or cat toys this year that you can see which trends are most popular.
Or if you -- -- when people start searching for holiday decoration is sitting at number or is that in September I think it's in September I think you're probably right if so what experience -- -- And finally had become a trusted store and that's important when 97% of people are looking for local stores and shot back right caddie -- that's not exactly though.
You know here's my business and you've invested a lot of time creating a -- -- customer experience hat -- should be.
You answer your phones and people -- question.
But you know someone finding your business for the first time has no way of knowing not -- if you're a small business.
So we -- a program called trusted stores.
And businesses can apply and we'll take a look and see how their customer service says they're chipping and if they need the requirements that given the -- They get to put up on their website and then when you're looking around you know you wanna shop -- a small business and support -- local.
Good maker you can see they have -- on their site and you know you're and it that it breaks here again downplayed it makes it a more reputable source for shoppers in consumers' online.
Exactly -- wolf thank you so much for coming and you appreciate it think fair and that's per mile mark he Rogers foxbusiness.com.
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