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Tis the season -- pumpkin spice lattes -- past and Starbucks has won and has for a decade.
Lots of fun offerings coming out as we celebrate.
Celebrate all -- Basilan joining us from but isn't that come from DC hey -- -- -- -- -- -- -- -- -- -- Okay so what what -- Starbucks brilliant idea of the pumpkin spice -- -- I had this test offering worked and become a permanent.
It has you know bit the -- I swat team made its debut ten years ago it sold more than 200 million of the drink already.
And then -- that limited time that three month period when on the pumpkin spice latte which by the way has been nicknamed it yet foul now on -- get 3000 tweets today.
About that yes -- -- -- out -- I know our time in Italy and I talk to Starbucks for me that they start eating eating out.
From fans -- -- really like needing to get their PS south -- all the way back in August but just a -- out.
But you know it has become that have gold mine for Starbucks it's a kind of create -- -- people -- that you -- It's fun out not everywhere in the country to you get kind of you know those first mornings -- -- change and the leaves.
When -- energy use things like the pumpkin spice latte -- kind of give people of that push to say you know we're changing seasons now and we you know we're entering into the -- -- consumer -- -- -- -- -- So the -- -- -- to PS.
Cell is the timing of the holiday season that's that's -- over the past ten years it has done that to my mindset I think equality I think let's start the holiday shopping exact job.
But hey it seems like an obvious question why wouldn't Starbucks keep -- success like this son and -- twelve months of the year or they just -- generate but.
That's right and that's if that means that they have to market the -- found out because but they -- Is that they've paid at this exclusive item that is me available usually -- right after Labor Day skill in through the end of the year.
Well you know it's only available for a -- not -- and that's really -- especially now in -- environment where consumers are a little bit hesitant to -- and they know that sales they're gonna -- every week you know they see -- the other -- I might not -- -- I -- media -- -- -- coming next week.
When you -- -- timeframe on the availability of a practice.
That's what's gonna get that has this -- consumer to the checkout line -- GAAP product and it's just that idea of exclusivity to have it now it's not going to be around.
So that's kind of the genius behind that everybody doesn't McDonald's that an -- -- -- it yeah yes absolutely you think they are like curing cancer -- that's imminent and that -- But it were -- gets you know get consumers talking me barely even have to market now he has everybody's talking about it but.
-- the other example is its successes there are tons of products thousands of products airlines each and every year.
As tests that don't work.
Yet did any sense of the big flops the you know I know a lot of Oreo Cookies different flavors come -- the market people hate -- they don't make them again.
-- -- and how many slots there really are some of the big ones that we've noticed in recent years.
You know what if it's kind of look at -- lives and dies by one question what's new here at any toy retailer and -- a fat diet -- -- trend I hit it dies hard.
And I came in if you're behind that tranda.
You know you're really out if you're kind of stuck with inventory to -- any solid but with some -- doesn't mean in the water -- flavored ones that didn't do so well.
I'm -- it's kind of bring back older toys that might have been very popular and you bring him back philosophic kind of don't you while you there.
So you know eat at Starbucks didn't know that the pumpkin spice classic it was going to be a hit it almost in half and they weren't sure this is the first time when -- -- -- kind of being -- -- average -- the only.
You know let it loose and a couple markets and when they noticed that all consumers really enjoyed it that's when they went out kind of nationwide with that to kind of create the fanfare.
So really what retailers need to do if they are gonna get on today can the idea of -- -- seasonal product they have -- have a very targeted audience they have -- to have an exit -- kill.
Because if you're -- quit with this project leader gonna have to discounted heavily and you could end up losing money we need to have an inventory plan on whether you how you're -- story if you can afford to store and if it has the lifespan -- -- the next time it can be applicable.
-- now is the best point I think that you made that you can't just thinks something's gonna be a success of course you have to try that you need to have the failure plan in -- as well and that's great for small businesses especially out there.
Well you on the PSL and we thank you for it will -- -- here article up on the screen what retailers can learn from Starbucks PSL which is a pumpkin spice latte.
Now that we know that by the way I think the -- -- has 300 in eighty calories.
At that and asked for 45 bucks is a -- Friday afternoon.
That's flooded -- for a box instead it's -- about that age -- Dana good to see cat have a good day at --
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