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The viewers love -- absolutely dreamy for viewers but it's a nightmare for the TV networks.
DISH Network has won another battle over its ad that zapping the hopper technology.
While this is the third victory for dish many networks say they're going to fight on so.
How much longer is his battle going to be drawn out and could this possibly be a long shot win for the networks Dennis -- Has more Dennis.
David you know the -- -- kind of much feared boogie man to the TV networks lets viewers watching a recorded program skip -- commercials.
The lifeblood of the entire television business.
That's why the big broadcast networks have gone to court trying to harm the hopper.
Alleging that a new technology.
There's a violation of copyright law.
But now dish -- around in federal court a judge denying a request by Disney's ABC to shut down the ad skipping features.
At the heart of the hopper.
Dish says it now has won three court decisions against the nets and in favor of the hopper and that's good news for viewers who loved to -- -- But did you also lost around and a separate case against CBS.
A federal judge in that by ruling against -- request that the court dismissed CBS's lawsuit aimed at letting the network bail out of its carriage deal with this because it's so hurt by the betrayal.
Post vita hopper and that ABC case the net says that this lost -- -- preliminary round it it vowed to continue to fight the question is.
Is that a good idea that I networks managed to sue another ad skipping DVR right out of business a decade ago.
But dish is a far bigger rival and it's also -- partner of the networks delivering their shows the fourteen million homes.
In -- dish CEO Charlie Ergen.
Is mounting this court fight even has -- negotiates a new carriage deal with Disney and ABC the old deal -- that month month ended this hopper fight is making the talks more difficult.
But when will the networks learned some of these guys are the same guys who took a lawsuit against the old VCR all the way up the Supreme Court and lost.
Instead of suing.
How about adapting charge dish more -- programming to offset any loss of advertising or -- How about making better ads that we actually want to watch because they're funny or touching are useful.
I guess going to court -- is easier.
Always -- day is always when you have those million dollar lawyers on your payroll you want to use of I but.
You can't stand in the way of innovation and this is just pure example of Iran test -- can't stop progress and they said it murals letting her -- -- the lawyers is what Shakespeare's and -- thank you very bright -- -- coming.
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