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Hi everybody I'm Lawrence in in any -- you for joining me ended tape runs dean.
They seal Flint and Tinder on said this is small business day so we're turning the spotlight on you.
And your company and the facts say you figure out a way to.
Sell men's underwear and make men's underwear that's not.
I'm wow I mean this man before figuring out the way I think I figured got a problem I was I was walking around -- -- I was looking for a new pair of underwear.
And an underwear is like a uniquely personal -- You know like -- like -- thank you like certain things can't help them.
And what I noticed was that of all the different types that didn't matter with a brand name was it didn't matter what the fit the construction -- materials they were all made overseas.
100% of the underwear I was looking at in all of the major department stores was made in places like China and Vietnam Thailand Malaysia.
And in that moment I realized that my underwear had probably seen more of the world that I have right and that was kind of shocking.
I mean I I I think it.
Well it's certainly got me excited and curious and and what I found was that nobody really made men's underwear in America anymore certainly not premium men's underwear and nobody knew how to make -- And we decided to start there and -- So you figured out.
So we figured out -- that would sell -- -- -- -- make it here and try to make a profit off of that as well yeah I mean step one actually was we turn to kick starter and and basically asked the world does anybody health care about that's the way that I do so we tried to raise money back pre selling product.
A -- and the goal was just too.
I think we're looking to raise 101000 dollars maybe better maybe -- 30000 dollars just that things necessary.
Thirtieth thirtieth the fact -- I can't.
Why thirty fact that we what we did about 30000 dollars but together our first order.
And get it going and what we found instead was over over those thirty days we pre sold 297000.
Dollars -- bundle.
And you -- -- the first company to raise that much at the time on kick start yet at that time before that B largest successful fashion expert were 64000 dollars and we really Zulu.
Anywhere so import it grew under and now we don't weren't the same type of -- or at least I hope we don't let very particular.
Everybody has I mean it's like it's it's a very.
It's a personal yeah.
Thing and when you find what you like you like get in your -- to it so another thing that we kind of discovered through that process and was that when men buy underwear if they don't love the underwear it just lives in the corner of -- and that's fine dollars wasted -- and I'll never think of it again but like I'm not mad at that company.
If you can find.
You know if you can give them a -- -- that they love.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- If you don't love the product even then and then we'll refund your money.
If you think you got the wrong size will send you another size if it think you got -- style the way you're talking about the president -- underwear I would imagine there very expensive but I believe there really comparable.
With what -- on the market yeah I mean we we.
We had to match dollar for dollar I would say Calvin Klein Ralph Lauren you know products of that nature and then when -- Premium underwear market started which was I think that was started by those -- They set those prices based on material costs based on labor costs but they were using an American labor pool.
So I think so they they ended up offshoring -- they make those products for cheaper now -- the make them faster but they never lowered the price.
And so it allows an opportunity for somebody come and somebody like us and match that price.
But still use the American labor.
-- -- -- -- Excess stress they stopped using the American yes wearing winter like in NAFTA era everybody went to Mexico would never change the price never -- right so that they would sit there making a lot of money off of a pair -- boxer -- yes OK -- hearing using those American workers yes.
And I'm assuming it's more expensive for you to make a pass it -- -- five times more yes so are you still making a profit we are making a profit the way that the way that we.
Cover for that because obviously you know if I say well we make a 30% margin on the product and then.
Any savvy business -- out there we'll go one about overhead what about employees you know write it all -- -- very very quickly.
So the core of our business is actually direct consumer on line.
And -- you're not paying retail space right we're we're not we're not paying that markup no we're not giving away the margin to somebody else and it allows us to have that that deeper relationship allows us to fix problems that allows us to you know work with a customer to get them exactly what they want.
And we've started carrying that -- in two other products now.
I like Tiffany -- like this anymore I mean beyond that easy to -- this is -- -- that are sure numbering plan to underpants -- -- -- -- that.
The but he was a very special it.
So we started Clinton or kick starter Oklahoma was this before training -- than any.
It was before Trayvon Martin -- but I think.
I think I actually I don't even know I'm smiling when you say when -- that is such a tragedy it's really upsetting but but the fact of the matter is that.
Ladies and and probably even what makes that's upsetting is that.
They're just a staple of American culture.
And you know like Mark Zuckerberg where his ability to work and every -- a lot.
It's time to -- and -- you're right he does yeah I mean it it's that it's comfortable wearable piece and ends.
And it's a piece where when you find one you love you keep it for years that I have read one from the gap that Iowa warmly and it's absolutely probably weren't until it fell apart and basically wouldn't qualify as wishing -- let.
And so it is with the tenure -- yes we're actually we're looking beyond manufacturing and looking at the way that companies treat people and then.
And we thought you know like when our parents were young you could bring something back to restore -- any time Nate they cared about that relationship.
The manufacturer cared about the product.
And so what would it mean if we took.
American manufacturing better materials and Mike -- -- in that level of service and so what we designed with the tenure that he.
It's a sweat -- that's designed to last a lifetime -- and we've really over constructed.
And it's and it's an amazing garment but.
What we've said is that if it falls apart rips -- comes apart at the -- the zipper breaks whatever it is over the next decade.
You can send it back to us.
It's not that it's so cheap that we're gonna replace -- which but a lot of lifetime guarantees really are.
Mean if that it's so well -- we're gonna reconstruct it in the same factories.
Where it was originally manufactured and and what that's allowed for them.
Is it to take on this kind of second life where you know we can we can stitch things up and interesting ways if you want it can it can become like.
A tattoo on your structure.
And -- I think just that whole story.
Really affected people so we we put it up on kick starter again and basically even before we talked about the product what we're saying was that.
-- the rest of the world was.
Outsourcing making things as cheaply and quickly as possible we wanted to make a garment that was exactly the opposite and would you come along with us.
And what we found was 1057000.
Dollars worth yes I would come along with you.
For up and and that sounds great yeah.
That's amazing and are you making and currently are not yet we are currently making them so we we took through that first moment orders for 121500.
We staggered the delivery dates knowing that our production capabilities really topped out at about 5000 -- to mom and we've shipped the first.
And will be through shipping the rest over the next six weeks probably.
And and we're currently taking pre orders for the holidays the people go to our website right now Clinton tender USA dot com.
Right place an order it's going to be under -- tree.
And sealed that's mountain time I'll definitely at the mountain time -- go out and and quickly what are your private life and -- -- -- and also how do you advertise.
-- the profit margins on the city are nearly impossible to calculate because.
You know when you take cost of good verses retail and then you.
Back out all of your other cops you're left with what would be a typical you know margin meant.
But that more saying as well.
You know how many people are gonna need repairs what is shipping of that gonna cost and and it's really hard to figure out over the next decade.
But we just figure advertises -- -- proper business so you know here we are one year end.
We have 25000.
Passionate customers when and if we end up breaking even on the structure.
We'll figure out that you have a loyalty we have yet we -- we -- we have a great start.
That I mean honestly and lots of luck to you bet you really seems like you know great business plan wasn't enough that -- -- -- -- Is your shipping -- by the way.
Shipping can be for sure -- so with coupon -- successor.
Either like it that you if you tip it over a hundred dollars stuff and if we're if you're sending me back she don't like it is not great attitude for it -- I think.
-- thank you don't think that is now the next plan and I'm really I think you're accorded me -- front Steve we had an article on Fox News about.
Your company we can associate -- want more information and we will also put your website Clinton tender on the screen as well heading to -- on the back and met.
Welcome back while starting your own business and maintaining your own business is difficult you got to do a lot of different things never thought you have to deal.
And we have a solution for you a possible solution somebody might wanna consider -- -- military tells all about you where the CEO and the founder -- so low.
And I just learned that so -- stands for a small office home office -- -- Friday.
These are for businesses with five or fewer workers and there are 500.
Million of them.
Indeed in the US and the world team it will in a -- that's a lot of benefits -- -- known -- the United States so this is where you.
Found your bread and -- Yes what do you do exactly was -- So I can't -- it's always been leading platform people people who once they -- And it's not business of their own.
They have something they want to do.
And they just search for the way.
How to start where to start what to do for us.
We providing them everything chrome or nine president's promotion -- to us.
Designing a -- saying it's already designed for them they just need to choose what design they want to.
Inventory management conflict management -- Fully integrated to -- payment platform so all they have to do stunts with the what they have to sell and all of the setup of the business or being.
995 from ten does not -- How.
What do I know that you know how to do all of those things that your company can do all those things successfully.
And -- apparently so the best -- just moved to try.
-- -- today's pretrial.
We -- that is business to -- the new guy I was.
Small business owner myself and made two businesses and and I -- -- -- -- exactly to do that so we end up sending anything in the box Seattle forty employees.
-- divided between San Francisco and going to be anything.
And how often did to businesses that -- help make it succeed.
You always hit it crazy statistic that 80% on start up is now her I wasn't -- -- I've been these businesses are different and stuff just because it's based on people's.
Private -- and so we have for example a building of the put the started out.
Small -- from our own -- -- based -- -- my recipes she's going 200% month by month over -- -- and and mechanics who started from his backyard in LA and now moving to -- -- -- When it means to people doing the things they like to do more -- -- to succeed way beyond people who just going got there.
And they can spend time on their -- you handle all of logistics let's hear from monitor customers'.
That's a personal check I -- by the tiger doing what I like doing grating and backing frying and cooking delicious food.
The pro life -- adopting these vital work that's why joint planning saw.
That's easy they managed to Hawaii voices of vitamins and spend less time being -- -- I'm having fun in the -- -- 8 death and I am very proud to be SI.
Okay how do you manage all of those things tell you workers yet.
We just think people are passionate about were they doing.
You know very simple we have great product -- -- and be decent -- used to -- use we -- with them we have over a million businesses walking -- so.
Outpacing a client base of one million yes and -- getting ten dollars a month for me to everyone.
We give them a free trial -- -- and the ones who continue.
Indeed that's ten dollars a month.
And we just up to them it's the best way to learn about what being needs.
This is why we taking it now for the -- violent world.
They told us what they need to know more about war than we launching this time -- about the mobile platform this of course so when you see you run a small business and you -- -- -- your own.
One man show and -- a lot of things to do around your business but you want to stay on top of what's happened all the time even when you speak your kids from the kindergarten and weren't -- when you're going somewhere else.
-- -- -- solution reach complementary to.
The web and application.
So people can manage their business from their living room when they have time but they always stay on top of what's happening right now on the go they can invoice and -- the cloud.
Yes of course.
Anything on the cloud with allow us to.
Access to their management environment for more kind of device -- from everywhere.
-- canyon off decisions and sentences does molesters don't going to be -- it's okay.
You know it's a great -- it together competitors in -- space I -- -- none that I know about and sure the.
-- -- up playing feel solution for small businesses and then but when someone wants to launch is on business he's not a small business yet he needs.
Guidance we need mentoring he needs.
Based platform with a specific solution means everything integrated and simplified way in the friendly way.
I think this is there the space between dominated today.
And you know CR or does the way our user -- to platform I think we've been quite successfully and when you see yourself a players.
So we own them all on on a mission to revolutionized these -- -- -- believed its own market going to be the largest markets.
-- businesses in the world in this couple of years.
There are plenty of -- it's showed it's gonna happen and so we expect to be read over ten million businesses -- -- platform by the end of 2014.
Not OK so then doubling your size right he sent it came time so -- -- very.
-- -- we have we today have about 1000001 million Ryan wanna -- -- twenty million outside 101000010 yes.
And the most important thing is we going to allow them to collaborate between them.
So they would be able to enjoy power of scale -- -- way bigger than they actually are right now.
But this is the future of peace yet gonna come in the future -- can you plant.
Let's say that you want to buy something in the small business you see higher prize missed some opportunities -- -- -- business right now if there are other people like you which are not competing region have similar -- similar things and run their own local business that they think you're not competing for the same product it's just some guy.
Yes you're not competing because US sending you know the court and someone else's sending them -- you still can find -- together and get a bit -- prize -- your -- as you can still run and marketing campaign on the web to get there.
Because people -- coming from and they would reach your business what people come from Norfolk what that would reach.
-- equality business so there's a lot of economy of scale advantages to allow this kind of businesses.
-- -- -- -- -- -- The founder and CEO of -- planets so planets over a book called they think the website -- his -- -- to -- do great idea think you're really gonna break.
The course will be that -- after this.
Welcome back we have Ryan west -- joining us hi Ryan.
DM me -- there resuming in on your face right now the cameras not ready but you can hear me.
I went on semester at -- a decade before you so -- share your experience.
And why -- -- your company found these -- eight unbelievable.
Countries around the world.
And then he founded staring -- was -- on -- cruise ship or in the dorm room or a mixture of both.
Is on semester it's is.
Yeah I got -- inspiration and then once we got back from semester at -- that's what it wants the company.
Okay where -- -- remain punish it as well addition roommates from college.
-- they were just.
We didn't know each -- be true and on the ship and -- we met up and then we start collecting -- from around the world.
And then we came up with the -- -- semester -- -- if we didn't know each other euphoria on the ship -- and we actually went to different colleges.
That was also very beneficial and then we launched pray tell me about company.
On its as you know the back story -- -- of the thirteen different countries all over Africa Asia central and Central America on semester it's -- we were able to see you like how amazing his country was and -- of every country had these really unique fabrics that word distinct to that country.
And so we began collecting fabrics and by -- the trip we had.
Yards and yards of fabric -- weren't really sure what we want to do with it.
We're also incredibly inspired by these countries you visited and wanted -- what creative way to give back meant so we took these fabrics to -- him in the pockets on T shirts they can theory here.
And that's how it all started so all of your teacher it's as a regular -- share with at -- any fabric but the pocket comes from the country.
Yeah -- we have a time difference does it tank tops view next.
And we just and I was shorts.
On and yet they're all they ended with a fabric.
-- -- as -- pocket.
And how long -- even selling for.
Accident how long -- even selling items for.
All we launched February 17 -- 2012.
That is the year and a half old now very nice and how has that been going for you.
Able to keep up on its legal borders.
Yeah if that's going credible on things started off slow but friend now -- -- -- late.
Far beyond the friends and family.
Over a thousand campus -- around the country in 47 states from coast to coast and there.
Hoping it there a huge help on the grassroots level just getting out getting the message out across their campuses.
And then we have some celebrity partnerships and that's going very well -- -- thank you so much congratulations.
Thanked everybody for watching -- see back here tomorrow.
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