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Online went to Emerson may be known as the small obviously her web presence is anything but small.
In fact she considers herself to be a social media in India.
And he's here today to tell you how to dominate online and grow your business in the process.
Think -- the top mystique small businesses -- when they're trying to brand themselves via social media.
Well they will need to make sure that they're super clear about.
Who it is they want to talk to you need to make sure that it's clear who the customer is by what you're tweeting and what you're sharing your FaceBook page.
How can mistakes -- on social media hold the business back from ground.
-- a lot of times you know people are gonna Google you before they were calling and what you Sharon social media and even your social media profiles is going to be what comes up in a global search.
So what are the things I want to tell people is make sure that you describe for example in your Twitter profile how to hard you.
It's great to respond that it's great security Eagles fans listen tell people -- -- -- and use those keywords.
Make sure the people know that your serious business.
And one of the mistakes that you -- businesses and small businesses in particular me it's cross promoting so they'll post something on FaceBook Twitter linked in -- yet and they just over bombard their bodies do not connect your FaceBook and your Twitter account because here's the deal.
-- people do want wanna be communicated to like their Twitter people.
You should have everything is -- that you have going on every single social media tell you -- you should have.
Different kinds of content shared on different profile you know depending on what you're really trying to accomplish absolutely until like I said you call yourself a social media ninja and that's what your followers call you that -- -- here.
All social media means it is is someone who really -- effectively.
-- social media I'm very fortunate I have almost 250000 -- -- what am I having you know a huge profile on linked in as well as FaceBook.
But you have it takes time to do that right you cannot do that overnight and you have to be very strategic and very thoughtful in how you use looked -- if you do that.
You could be coming into like me okay up -- you've given us some tips here on how to become a social media engine just like -- here.
And you say the first one is to know where your target audience -- your customers are online right absolutely you should be listening first go up there and figure out where your best target customer.
Spends time online.
And then join the conversation to and then from there you say to dominate on that one platform absolutely two people are not themselves are turning to Twitter FaceBook just.
No pick one and dominate on that want obviously wanna go -- and claim their profiles on the other but make sure that you really focus your time 11.
And then you say to develop.
Equality contact and it is that your own content or is -- other people's -- you know what I started out building my Twitter -- -- -- other people's content really almost six months before everybody wants my own blog.
I say you know you need to be up their friend raising online it's a -- -- other people's content first and then absolutely sure your own it's one of the best ways for tip your professional service business.
For you demonstrate your expertise is for you be -- -- And then sharing that content across your social media footprint and you say use it consistently.
What do you mean by that list that if you -- -- Every so often that's not gonna do anything for you you need to show up need to treat your blog like it's another job for you that's the only way you know -- bloggers.
Do it two to three times a week really you yeah absolutely at least two times a week so you want to make sure that you don't.
Use FaceBook one day and then you know don't come back to a four month or use Twitter you know six months ago the -- you've got -- if you're gonna use it as part of your -- marketing strategy.
You gotta do it every day yes and then finally you say to promote yourself with care.
Absolutely here's the thing nobody wants to be sold to and the worst thing you can do on social media say.
But still out but I stumbled early by my stuff nobody wants to hear that what you want to do is.
She married you're content at a Ford one ratio that you share other people so I don't think one Twitter -- we -- tweet.
Other people's eyes are like that easy to remember -- -- said Ford once so for every four posts you shared someone else is you can promote yourself -- absolutely but does do with care what you don't wanna do is try to go from contact.
To commerce to quickly.
You've got to build that relationship got to become part of the community.
And then believe -- -- not people who beat your door down to do this is with you while they're doing it for -- so it's definitely worked.
I would say so I'm walking talking social media brands I would definitely -- so and then just finally do you think businesses need to hire someone outside the company -- -- in a dedicated social media -- and they do this on their own thing you absolutely can do it on your own but don't be afraid to hire someone but here's the trick though.
You can outsource the pushing out of your message but the message should come from you don't want somebody writing for you we need to make sure that it's your authentic voice.
Your original content but absolutely you can hire social media virtual assistant can -- your -- push out for you because important -- to share other people's content you don't necessarily have to do that yourself.
Okay great well.
He goes -- is follow those five hits and you'll be social media need detail.
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