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Most entrepreneurs would kill for a shot to star in their own reality TV -- After two years of appearing on TLC's auctioneers -- -- hammer actually stepped away from the small screen.
But her decision has paid off.
Her company's auction systems has a 140 million dollars in sales.
And has secured a spot on -- -- 500 list of the fastest growing companies in the US for nearly a decade.
-- here today to talk to me about the company that she started on a win nearly eighteen years ago.
Thanks for having me see you successful career in and the night before deciding to start auction systems what meet you change paths.
Well partially it was just a logistics issue my husband and I and that -- Phoenix but I worked in San Francisco.
So I commuted back and forth and just got tired of the -- And was sitting on a flight one night coming home.
With an auctioneer who is in his eighties and he started telling me about the auction industry.
And he told me about all the types of companies that he worked -- And the great product that he got to sell and how diversity interest you know what's each day and really by the end of the -- has completely intrigued.
And so wasn't planned situation and -- just -- -- sort of happened as are concerned at this moment I'm interested to hear.
Why he decided to walk away from reality TV so many small businesses would want to have that exposure that you say.
While it did help your business you weren't crazy about.
What it did for -- why is.
I think is an entrepreneur and a lot of people become entrepreneurs because -- simply just not fit to work for anyone else.
And when you are doing a reality TV show you have a producer that sort calling the shots and telling you what to do.
So there is -- -- Interaction with hands from time to time that wasn't particularly positive.
And of course reality TV isn't real.
-- and so many fans are staged or you -- -- horror.
Things like that and we were just organizing our company around to reality TV show -- -- doing the business that we needed to be doing and although we were growing.
We were all working horrendous hours just to sort of keep everything going -- it brought in some clients that worry.
Hear your base that you're looking to -- is that right.
I think the focus of the show really wasn't our focus -- and they wanted to really focus on individual can signers that had.
-- -- items to cells that were more antiques.
And one item at a time.
Typically who we work with client wise or corporations.
Or government agencies that have large quantities.
Of items to sell.
And so was really focused towards a different demographic and really what our interest was when I -- to give to a business that may be considering dabbling.
In reality TV I -- see -- TV sometimes brings up the worst in people really depends.
So you really need to know the people that you're thinking about have been be a party your TV show.
Most TV shows are successful.
It certainly gets -- to.
How you grow your business -- And so being in the auction business for us we had a lot of things to film there -- a lot of options going on and a lot of action going on that.
But for a lot of businesses that I know that have TV shows they have to stage so much -- spend so much time studying it out and that I am not sure it's really worth the time investment -- -- front row seat to how the world of commerce is changing and how is that impacting auctions.
Well I think that consumers are getting much smarter and her little tired -- big box retailers people to control pricing.
And what the market tags and so options allow.
The individual to make a buying decision about how much they're willing to pay and so it really is true fair market value that's established.
And buyers are just becoming a lot smarter and in the end in more fans as well as sellers that have goods manufacturers have kids.
Are trying to work on their own and not require a middle man that can actually help them -- -- so by taking its option and south faster they make more money.
And they walk away with their -- a lot quicker.
To just being able to watch and see how that's changing -- how much more educated people are about really controlling the market making it work for them.
Has something we've really seen take a big change in the last three years.
And you continuously grown since he started nearly eighteen years ago what do you think has been the secret this Saxon what's allowed -- continue on its trajectory.
We'll certainly success is all about it's.
Consistent and great people and so we've been very fortunate to have great people that work -- -- -- helped us grow.
-- at the -- it's been about technology in the fact that.
How we have worked our options is to really take the old and mix it with the new.
So we still have the old fashioned.
Option year chanting in the background I have several auctioneers that work for me.
But it's our bidders are either live or online competing against each other in real time.
And so that technology -- simulcast option has continued to keep it interest teen people engaged.
But also make sure that we're getting in the highest money possible that we can for our clients as we work on commission -- make a percentage of all of ourselves and and so -- just continually being able to grow and market our products that were selling.
It's allowed us to continue to grow and market ourselves to our client.
That thank you so much for coming thank you for meteoric Kate Rogers foxbusiness.com.
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