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Fashion Week is here in New York City it's -- really see.
Girls and funky highly fashionable -- walking the -- more so than normal.
And last week actually picked up last week in having that Lincoln -- there is an event it's something to see.
Hard to get an invite but if and when you do.
Patrick -- all right Don -- Russo joining me now via Skype your fashion lifestyle expert -- should -- be taken -- so far.
I'm probably overt playing three shows of art and -- I.
And we had actually went yeah how many aces are there of -- It did I outside there's millions and in their outside of that there's about 300 shows totaled -- -- I NG -- line.
So is pretty insane right now.
Said down their shows outside probably -- outside and sad because his -- extremely extremely extremely expensive.
To have a show at Lincoln Center in the -- -- content I mean it is an accessory I was the first designer to have three shows in one Fashion Week.
What are the content like 200000 -- -- Sure enough it tends not exactly and make up artists exactly upwards of that which is pretty insane -- -- like you said it doesn't include the public relations models.
And the makeup and hair it really mean -- because of that you know half a million dollar market you really wanna get centric and some of the designers really deal with -- shows that but I'm.
What we're seeing -- -- have seen in recent years is a lot of designers are going Alice and Olivia has a great showed that they have.
Offering -- center where it's she learned but it's also -- create out Friday yes.
-- they're actually tonight I don't I'm Tim and hers is.
It's more presentation and they had a -- set up son.
India's huge display is you know depending on my kids speak regarding atmosphere this -- -- not sure -- and Alice and Olivia and -- will be doing.
But yet any name really don't get out it's like you're going this huge party on any really did you -- -- clothing up close and a little bit more personal.
I'm not -- had you know it's it's it's traditional Clarice is seen but these presentations -- becoming a lot.
Popular right OK it is more affordable and -- -- more buzz in terms of you can invite more people on imagining.
And then -- -- how the social sphere.
And social media covering and affecting Fashion Week.
It has almost taken -- I've been attending for almost nine years now.
And I can't believe that different -- social media has me I mean we can watch live stream almost any show even if you're not in this country -- I noted it over in Europe they're watching our shows and then when he goes to Europe will be like he nursed -- -- stream.
And so is really given everybody access to Fashion Week.
On that mean I have had it before and then isn't easy Graham and buying any apps really let you see it I'm pretty much shows that I'm not act.
I'm able to really get to see what's going on right -- I -- from behind the scenes where people are taking pictures.
You know the -- getting army got done.
-- and then rolling the carpet back for the in the -- start.
And you know everything goes on in between the photographers and so it's really -- just seeing how I'm Nina has taken over and -- just to see how it's and it's her grass and -- -- I think you might.
I'm bringing their incorporating Google glasses -- and even Chang and I Nina Garcia are wearing nose so it's kind of letting us get a backstage pass in the -- I -- that that is fantastic -- yeah yeah watching earlier the BC VG fashion show.
This is what we're seeing now at Lincoln Center and at the presentation is our clothes designed for a -- two -- fourteen.
-- a pass I saw a lot of Y eight and a lot of young black one other trends are we looking -- There aren't I mean why is the thing and crops.
Cops cops -- kind of -- on -- online.
And an -- -- I mean I'm telling everybody if you haven't brought under Eddie eagle on -- -- -- well.
They're actually in for the all time in my guess Letterman -- but for spring and summer next -- it is the it I mean I.
I am perhaps restore it should also say main street you sit ups when you Italian.
Right he says Giuliani and having him and health.
Companies and gyms and everything I can't get your fitness man.
You don't come.
-- ask you about this capsule collection idea I was first introduced at a shopping it.
In -- makes -- are celebrating their twentieth anniversary and I did we see signs are capsule collection exactly is can you explain that to us.
So designer are starting to these capsule collections of what was happening whenever -- was seen -- runway shows play this is for spring 2014 in a clothing won't be out for another six months.
And 'cause consumers wanted to get our hands on -- immediately.
And designers started to recognize that and created these smaller collections clothing so it's not full line where there's money sent -- -- -- need be between five and ten pieces.
But in the retailers now so people -- those collection and within a month -- Keller are selling them so it makes it very well the public and because consumers.
Which actually increases spending and -- gives the designers you know more RT to make more profit.
I'm glad you mentioned that and explain them -- doing that because -- times magazine -- Sunday magazine did this great article on -- Fashion Week.
It's still out there for so many people because those looks they might -- -- on.
-- -- body for like that.
The amaze or something they're not gonna make it into the every day -- the everyday woman or even more fashionable woman is gonna shop that does it -- they just don't -- usually.
Exactly actually Summers the -- shows you what they originally with J.
And I'm hurt her collection is completely wearable and the price point I mean there's still a lot higher than it would average consumer would spend.
But I'm relative to the rest of the shows -- it she's she's doing a collection that is more accessible to shore if you don't put a.
Price tag on.
Fashion Week how much it cost to put it on overall wallet and number of B I know it generates millions of dollars in visitor spending about two million but how much it does -- I say on average between -- 75000.
I was -- average show her son.
Her show including you know paying stylists and hair and -- -- that sent us this.
Someone of a concerted number I think it's just a basic show is not a lot of different playing music -- beckoning call to show where she actually brings in a -- -- -- the shout so when you're talking about like.
At the numbers in just skyrocket.
But on average I would think about the and the designers say that that live -- in those crazy astronomical costs are worth it why.
And then I mean they're getting the attention and in the media is there at the celebrities are there bloggers are there -- exactly everybody is talking about Iowa and you have.
A lot of performance going on someone's not really into the clothing -- -- and that I live performance and is going to be talked about.
For months -- com.
Unclear posted on YouTube posted on all the video live streaming you know sites yeah it's going to be everywhere so design that singer you know the -- -- they have a lot of credibility so -- also bringing their audience and show as well.
Times ourselves thank you so much what says -- -- -- today.
Today and out -- Olivier evergreen -- which I am so excited to see the clothing for.
I'm so it isn't a day -- -- rematch praise and thanks I chanting thank you good to see him.
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