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But that stuff described strut your stuff style and a closet that's ever rotating.
Jennifer -- understand a woman's desire for good fashion and she's given money all across the country the opportunity to make designer labels part of their -- -- No matter their budgets the rent Ehrenreich founder and the scheduling announcement for welcome.
There thinking you sell your business started went the problem.
Every woman seems to have a closet full of clothes but nothing to -- so why -- you think -- say you know what work for African.
Designers -- -- Well I saw it shift in the economy where people we're feeling comfortable renting things I saw that in music we were renting music via Spotify.
Or were now using zip car and Hoover to get from place to place -- companies like air -- NB.
So I thought it made sense that a certain point in time that a certain percentage of the -- in your closets would be comprised of things that you rent.
As opposed to -- and and rental gives us access to things that are also asked for racial to -- which is something that women have always -- Doing we've been reading about in seeing celebrities on the red carpet for ever -- and renting gives us the ability to have that same.
Outfit for an accessible price point so how did you get it -- and -- when you went to designers and -- than mere idea what was that that quick snappy.
Elevator pitch -- -- to get them on -- We -- the elevator pitch over it's time on because designers initially hated the idea rambling -- -- Because they thought that it would cannibalize their retail sales whereas in fact what we're doing is introducing the next generation of women to these designer brands.
So the average age of our customer is -- 28 year old woman whose professional who.
Has a busy social life and her income isn't quite at the level.
As her aspiration and whereas if you look at traditional department stores their customers are twenty to thirty years older than us so we're giving someone this incredible experience in something new.
And the organically fault but that so what's been your biggest -- in terms of the whole process of starting the business and taking it to the next level.
And getting to be -- popular that women use all the time is based -- For me I think the most important thing has been the teen and lessons that.
It's not just about your ideas.
Or your skills it's not just about hiring Smart people it's fairly easy to hire Smart people.
But to create a culture of people who.
-- -- -- Collaborate with one another act like real founders and owners and the business I think that that's something that you have to work on and a -- overtime and I'm so proud that we've come there and the runway.
And now being nominated to be one of cranes best places in New York to work now so that is one of the biggest pieces of growth well congratulations -- that's a big accomplishment.
You yourself where a lot of different hats now.
Because they're so many different facets of the business they have in -- -- that by design part but also dry cleaning tailoring.
Close themselves and accessories as well so how do you -- some how involved in so many different aspects of the -- them.
Well there's an amazing team and the runway we have nearly 250 people that work at the company.
And we have to do a lot of things right in order to give you that Cinderella Xperia -- around the special that.
We need to be awesome engineers we need to be awesome operators we have to have fantastic merchandise need to market that's because.
As you can imagine women and let's -- beyoncé you've never -- and -- So we had to make the idea of renting clothing feel operational as opposed -- and we've had to explain to women how it all works and do it in a really simple way.
So we have a lot of different talents and skills sets across the organizations so I really can't credit my that's the amazing team that we have your act together like -- said.
He made some big names including -- forty under forty yourself.
Am fortune's most powerful women -- -- -- What it does.
Names titles those awards mean -- -- -- I think that it's all really been.
A dream I feel really.
Appreciative and fortunate every day that I get to wake up in the morning and do what I love work with a great group of people and I think we're.
-- industry this to me is not about.
Being an entrepreneur building a company necessarily it's about a mission to -- and organization.
Where this company is about empowering women it's about making women feel.
Amazing going out and celebrating their lives and we've done so much over the last four years to.
And brand ourselves and to also.
That actually turns our customers and -- models and shows to the world that regular women.
Are the things that we should be aspiring to answer on -- had many mentors.
Helping out on the way giving advice as you go.
Why isn't Britain felt like I guess when you look at him.
I have had so many mentors I mean -- -- members alone.
Our men are huge man dressed -- I was able made the fortune of being a fast growing business that we were able to select.
Board members to come on and invest in -- -- and and helped to really grow the business of former partners on the board I really.
-- back -- one of our board members named Dan Rosensweig who's the CEO but textbook rental company called Chad which filed for their past one and he's been an incredible.
Mentor to me -- how to lead and build an organization.
And that it -- and able.
I would -- to America to and it's an CEO thinks not having seen you so months.
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