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Good morning everybody happy Friday and -- in an Eddie thank you for joining us -- -- -- half hour on foxnews.com.
A Good Friday story for you the power of celebrity.
-- -- Carroll joining us now I have an article about this.
You spoke to the start up Baddeley who came next the brands in the celebrities with a fortune 500 right yes this is -- really cool start up they're based in Beverly Hills.
And they connect these fortune 500 companies like -- -- And Samsung.
TV celebrities on Twitter like can her back in marquee names new client for a pretty nice face new clients -- dog.
Now it's new client intends to staying up today and I -- My aging -- as nice yeah.
But it's a very very cool idea because it's much cheaper rent televisions pot which is how usually get a celebrity to wrap your brand.
So it's much more affordable but it's not that -- so what's the price tag 25000.
To 500000 dollar hurts me.
It's not her tweet it's usually more of a campaign where he'll put together maybe they'll be -- Graham may be it will be a video that goes on Twitter through -- So it's all about crafting a campaign that connects with -- audience so.
It it obvious if say Kim Kardashian is saints -- -- Pepsi to -- random.
Is it obvious to the viewer or did the recipient's social media that this is sponsored ads are really selling it's coming from came crashing sound like she is -- genuine -- Pepsi.
Well I think the thing about a lot of celebs these days late can car dash in is that you see them.
-- things all the time their brands in an -- announced they have these business items so Walter dealt the CEO of badly he -- that.
You can come up with a campaign that really connects with your audience and sometimes it can be more subtle he said but it really depends.
On what the brand is looking for and what's the best way to reach an audience because the way that you talk to.
A middle age group of women in Colorado it's going to be very different than the way that you target.
Seventeen year old guys living on either because so they'll target the brands and celebrities according -- -- a thousand or so for a large company for a fortune 500 is a drop in the bucket but our small businesses signing -- -- this is well worth that expense to be a little bit.
More -- -- -- they're mostly targeting.
These fortune 500 companies that have these major budget and those are the people that are really going to benefit from this celeb expenditure and but it's not just -- You know.
Brand name celebs like it can -- actually and it's also about getting.
Athletes on board or getting influencers in specific industries like if you have a very needs demographic you might not need.
Justin Bieber for example.
Wrapping your brand -- -- to be able to find a you know a cheaper alternative so on the at least getting paid around 25 K from the company who is paying -- celebrity.
I believed according to -- that that.
Each celebrity in each field is sort of unique in terms of the -- -- and it really depends on what you're can't change my life.
But what's really interesting about this that he -- is that.
With social media it's the first time that this hurting between celebs and -- has been taken down where celebrities.
Can really speak honestly to their fans and their followers CNN if they want -- in -- dialogue absolutely you see -- Lady Gaga are Justin Bieber.
Who he centered the most powerful celebs on Twitter that yet and they are really building up a following god that I -- -- -- I had inside they're really building this following where they connect with hands on a daily basis and their fans -- -- easy for them re tweeting favorite game and engaging with.
I've been noticing on instant -- these days TBT throwback -- -- case where you see -- there whoever.
Putting an old picture of themselves up.
And it just made me think that when you're saying and teaching that there and it's way for them to get their own message yes absolutely he said that in mr.
Graham is really.
An incredible platform to that bank because as he put it a picture really does say a thousand words so when you can see it's allowed wearing.
Clothing brand or.
Drinking a Pepsi Burton yes it really says a lot to -- have any competitors.
I don't believe me he didn't mention any competitors right now but there are companies that I've spoken with.
That provide similar -- as it as I had a story recently on buying entrepreneurs can and use TV's major companies like Nike for instance in connecting with these influencers on fine to create these digital campaign site.
-- -- -- And there are looking terrible pictures and me being posted on.
Let us weekly and everything I would have the right pictures coming out of my own social media accounts get real thinking your article is up.
-- -- business dot com now everybody can take a look one Basilan endorsement on Twitter follow -- actually.
And I'll get mail Carol and the Fox Business small business senate.
Think yes he would ask my -- I -- -- -- that connected us.
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