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Well revenues -- big name brand diet company is like Weight Watchers Jenny Craig and Nutrisystem off.
Falling as people turn to free Internet sites and apps in their battle of the bulge.
But one company Medifast is bucking the losing trend in the entire industry pun intended there Medifast -- CEO Michael McDonald.
Is back with the night it's good to see you again how great this month high of fifteen months ago you were here and you'll hear one -- the only survivors I -- -- ask you about what you're doing differently.
From the other groups in particular Weight Watchers -- CEO just -- you've got profits up a 150% in the second quarter.
Where's this coming from when will we doing to -- the nobody else can do right by.
Think -- good the good thing we have is multiple channels and one of our big benefits is our take shape for life health coach network will run run by doctor Wayne Anderson.
We have 111700.
Health coaches who focus on helping people lose weight and -- people -- already lost weight and it's almost a direct approach to selling into the.
It was a face to face first is doing it online urgent meetings like Weight Watchers is doing yes and it's a system for the same type of -- No they'd know they don't know have that kind of personal system.
Ours is more multi level -- that approach and we also have Internet -- competes with.
Nutrisystem -- we have -- Mexican people with Weight Watchers by the way in those models we are seeing pressure in the economy.
In both those model similar to what interest systems and Weight Watchers -- Think that Obama has -- to the entire diet industry we were seeing a lot of companies now putting pressure from their employees are giving them incentives at least.
The state -- here to -- tremor.
To keep costs down while I.
Think that could be -- great benefit more people move to preventive care and use diet products before.
They get obese and lose weight it would be a great opportunity I think the thing we have to see is what are they gonna cover.
In the past they generally only cover prescription medication.
For people that they really start covering programs to help people it'll be great benefit in Baltimore mariners first mariner bank.
Actually gave the employees manifest.
And around 31 on our program using our health coaches and they lost weight.
And has been a benefit to the bank so many companies themselves are taking action to try to help their employees.
Without waiting for government action.
On further just needed to -- their own costs so much you're just so out of control you're also making an interest in the apparent this seems to be able -- You're gonna be more a franchise organization kind of like I guess in the -- -- the Dunkin' Donuts model.
Successful stock successful company but you're also gonna go at that -- as well what's behind that the choice.
Well -- choice we have forty franchises -- what we found was they were doing double the revenue with the company owned locations and our franchisees were entrepreneur orders they do local areas they did a great job operating the local.
Operations so we decided to really franchise everything and moved to model.
That we today had 87 company owned and about 36 franchise model.
To all franchises and we like to go to around 300 in the United States.
All right -- out of course will be an expansion opportunity yes a shareholders as well as the company -- much Doug good to see you again well thank you very much are we appreciated.
All new products for looking out right now Mac and she is the thing diet and have Mac and cheese Dennis fade out and exactly -- -- --
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