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-- -- -- -- No not that pass around the -- -- -- social media term to describe the power that some people have what would have influence on the sites when they go visit FaceBook and Twitter.
And the company hyper activate.
Is working to show big brands from an analyst McDonald's American Express how to harness that and we've got their CEO joining us now mark -- -- Thanks for being with a Smart you have met before it.
He talked about how.
What the company's lucky enough to get someone to like it on FaceBook and -- not enough companies are doing.
And up after that happens.
What do you do to help companies do more thank you for having me first -- With with social media day there's been this challenged over the past few years companies have been.
Building fans and followers and you have company -- Coca-Cola that has nearly 70000 fans on FaceBook.
There's been this challenge that.
First of all they've been using social media or broadcasting tool they've been using it to send one -- communications and that's a mistake that they've done when new medium have come out in the past.
But we do is we talk about activating those fans and followers.
Getting those fans and followers to tell your marketing message your brand's message to their fans and friends and followers.
-- -- what happens is that the message starts going -- and and the the industry starts talking about it all across social media.
And then where at least -- -- -- -- that producers so fascinated with on this term share.
So we we help identify what we call it influencers or brand ambassador brand ambassadors are sometimes we even call them hyperactive -- And those -- people that when they talk about a brand.
They get their friends to also activate around that perhaps you can imagine it's somebody selling Honda cars let's say.
We -- -- know who's who's talking about Honda that's getting their friends that by Honda and those are people that we help identify through this new platform that we rolled out at piper activate.
And then you all the men and what do you get them to do how do you and sodomized him to become these brand ambassador.
So we do it through something we call participation marketing.
Which is the way it basically we make it fun fur fur of a fan or -- to talk about a bridge to talk about a brand in social media and to help spread the marketing message and we have.
Many applications and we do with one of them which has been our most popular one that is what we call has take our mosaics.
And that's as people tweet and FaceBook post their profile photo becomes a title in the bigger picture like -- -- -- Hash tag -- -- now we're looking at this in this picture for Revlon.
Basically each -- that shows up this took weeks for this thing this is time lapse photography guy just took weeks to show up and every time someone posted to Revlon.
There photo or image -- -- -- begins -- tiny pixel four in this photo why would they posted what was the question that went out to Revlon.
Fans on this.
So in this case we were getting people talk about casting a spell and that's in line with the marketing messages and -- where there are all about spellbinding and magical and they had people casting a spell and those those were basically which is that they wanted to come true there are casting a -- to make -- come -- with Revlon and then the third that the photo forms.
But that's some cool stuff like consumer takes it to the next level for tickets are being -- today thanks a lot Marc Fisher thanks hyper activate.
But let's look like -- -- affected.
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