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And -- -- thank you very much so we have more though on Coke's new ad campaign our next guest says this is just an artificial defense.
We want to bring in doctor Sri dar put Iran -- the CEO of vital technologies to discuss this.
And take you for joining us citizen very quickly want to point out the American Cancer Society I downloaded.
On line about aspartame and they say.
This is what the American Cancer Society saying both the FDA and European equivalent of called these results into question results that have found aspartame possibly dangerous.
-- a lack of some imported data in published studies and other concerns -- they gonna say the largest study of the issue looked at rates of cancer and 500000.
And they didn't really find any risk.
-- -- -- So what's the problem.
The data is still fairly suspect.
In that there is no direct correlation in terms of bass part came in the incidence of cancer.
And this goes back quite some time when you talk about the word is it safe.
There's a number of implications for that because Coca-Cola is really here as -- part of a much broader campaign in the fight against childhood obesity.
And being cornered into the criticism that people get obese because they drink a lot of soft drinks.
So this is one component of their broader campaign.
In order to say that look it's not our soft drinks that are causing the problem whether it's a regular soda or whether it's a diet soda.
It's that people need to go out and exercise and that's why people are obese so that's why you're seeing this big push in addition to drop in sales.
-- let me ask you about this ad which I think says.
Tag line is product people feel good about doesn't necessarily say is good for you but don't most people know you should not be drinking.
Whether it's Sue -- got colas or diet colas.
Every day -- in large amounts this is the kind of thing you should have occasionally in moderation right.
Well I think the reality is is that most people did know that perhaps the incidence of childhood obesity.
Wouldn't be as high as it is today so clearly there is.
A lack or gap in knowledge in terms of what our diet should be.
And what's accessible to kids or or two younger adults so I would say that you know most you know we would hope that most people know that but that's not clearly the case -- the very last question for you any problems with this ad campaign launched by Coca-Cola.
The direct verbiage of the campaign.
Is not false I think of their broader question at hand.
Is still going to be how comfortable the market is.
Soft drinks I think that everything needs to be in moderation.
Look at what the State of New York did in terms of they -- It's counter against this and we're gonna see if I continued battle between legislators and the beverage manufacturers.
In terms of being able to limit consumption.
All right doctor -- Sri -- putter Raza we appreciate you joining us Tehran.
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