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Now I say we got a special edition -- conference room this week.
I'm not kid maybe you can tell we -- out on the way and -- I don't know what -- talking business well.
Because we have the FC EO of Johnson outdoors sessions.
Why if one of the world's leading outdoor companies -- Helen Johnson we -- -- is the CEO of Johnson outdoors as well it's.
Well you've got a couple CEO titles don't you also you know you go from the sublime to the ridiculous I'm not sure.
This is and I and primary activities -- Also Johnson's is a good Johnson financial group.
Right I'm chairman of the board but I mean this is my -- this is your -- this is my passion and this is where -- Most of my -- and so far it's been very exciting and windy and act had a great couple years.
When they spend most of your -- -- not on the -- but with the book with Johnson out right to live with the group but but we do.
Say that the -- win the consumer using the products.
Out in the activity is critical to understanding.
How to innovate -- how to build.
Great new products.
And this is one of the reasons your stock has fallen -- or are outperforming us and create lot of recreation stocks have done well some people are surprised that that would there.
Kind of a sluggish recovery in the economy some people wonder well -- How are people able to find the money to spend on things like for example -- new predator thirteen which is what we're riding it right now which is -- new fiction kayak.
The -- Created.
And we just flying status.
We actually had debuted it at the -- -- fishing show.
Which is -- the big question chauffeur for those who no fishing.
-- how do you turn that what how is it that people have the money -- kind of biblical times to spend what would.
We would think would be discretionary dollars.
Well our consumer is the enthusiast.
And then they I have passion for the outdoors -- You know and they don't stop -- creating when the academy's top.
And if you can create product with innovation that makes the experience battered they'll spend the money and and pay for -- the better experience.
When you come from a a storied of that iconic American business family.
A lot of people have used the products -- for.
Johnson Wax for a while I don't know probably how many generations I guess five generations now.
But the thing.
About your dad.
Who famously grew bad business from I think the numbers are what about a 1071.
Million dollars in and yearly sales in 1966 when he took it over to.
Not multimillion wanted to hear ya.
And what he's one of his passions.
In addition to business in general was outdoors again this is kind of his legacy is it.
I it is he started this business and you know very passionate about the outdoors very passionate about these activities.
He could tell what we're great -- and he could -- when innovation.
Had offered an opportunity and so this is the business that.
You know he started and hopefully.
We continue to build.
This we've created a great story we always want to give our business people who owned businesses themselves but take away.
And I love the story of how he came to.
To buy old town canoes were in an old town product right now but that's -- to -- back and tell me that story it's it's a great story.
Well I he loved the old Towne brand this is back when it was would campus canoe was you know an aluminum -- -- just coming into.
The market but we're talking mid seventies yeah so -- -- and and he.
Picked old town and and it was about a million dollars losing money he thought it was a great brand and he could spot -- -- -- Opportunity.
So he bought the company with a handshake.
And die from the air we basically created the plastic -- market.
I was concerned that was supposed to -- business with you saw it's big innovation innovation and they had started looking at a thermal forming.
But I got.
But they couldn't make it work and dad knew he could make it work and now this I mean this is the way most -- -- now right absolutely.
-- and you know.
It it it involves every year and you just have to understand the consumers and and as he said it's all about.
Innovation it's all about making experience battered and if you do that people will pay for the track that's.
Ellen Johnson we pulled appreciate the time out on the lake where this is a tough one we -- today.
It is there's a bit.
Oh he had done the bottom here we can't seem to be -- But.
The boat you Dallas gave all we can stand in this thing to ask then you've got quite a vegetarian fish.
Well we're gonna put that on our solution emulator or at least could I think that's what they used a dividend on its top -- that I felt like seaweed on the bottom that.
Still live below -- from Leopold appreciate the time very much here on conference room on the Fox Business Network we're gonna go back and -- would get something other.
-- -- Exactly thank you thanks to be here thank you I Feldman thanks for watching.
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