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This summer are not take a look at this since Robert Iger took over as CEO to to in 2005.
Disney stock is up an impressive 135%.
While the S&P 500 up only 43%.
And the same period that -- Disney.
Is up more than three times as much as the S&P as astonishing record for any CEO in such a fickle business.
And joining me now on a Fox Business exclusive.
We've got -- -- -- now chairman and CEO of defeat from the 23.
Did -- -- -- Bob thanks so much for being with us today -- told you before about no -- on TV but you'll look awfully good tell us about the event today.
Good morning Denis by the way nice to hear your voice I -- that's something that we called.
Three days of giving our fans -- look into.
Not just a great heritage citizens from this company and what it means to all these fans -- -- to our future kind of a peek behind the magic.
Of all of our businesses from our theme parks to television programs are animated films are live action films.
And so on -- very very excited -- third time we've done this they're going to be tens of thousands of people here over the next three days.
Tens of thousands of fans that look not a Wall Street analyst insight OK now let's get to the hardest part of the interview Bob you know the root canal -- let's talk about Lone Ranger.
You know did he put all of them 300 million dollars and to make and market it's gonna have a loss of up to 190 million.
Does it turn out that Disney is so -- a company with so many other businesses to feed.
That has no choice but to make huge bets on big.
Big projects like this because he got me thinking about toys and dvds and all the other ancillary businesses.
Well I wouldn't put it that way we have a choice it's our decision to make ten -- films we don't necessarily have to do but.
We think it's for the most part why's that for this company.
First of all you've got an incredibly crowded marketplace very very competitive not only for motion pictures but for people's entertainment time for people's entertainment spend that.
There's so many messages that the public is being bombarded with that we actually feel that when you take a high quality branded films.
You invest a lot in that both the creative.
Entities that make the film in the marketing of it what goes on to the screen that it's got a better shot for the most part of rising above the -- And attracting an audience is significant and yes these temple films as you mentioned.
Do have for this company added value -- that when they succeed.
We can leverage that success across so many businesses are theme parks one great example but certainly our consumer products business and television and games and publishing and so on.
So while we don't second guess our temple.
Strategy at all.
From time to time we have disappointing results the Lone Rangers certainly one of those but we're not -- Alter our strategy.
Yeah now let's talk about the Disney Channel because it may be the best launch pad anywhere in show business -- the perfect example of how you try to build.
These new franchises it's an almost a hundred million homes in US.
400 million homes around the world we got a -- couple -- -- -- the number one or number two cable channel.
Well of all kinds of cable channels for the past seven years which is pretty exceptional -- want to start off by telling us about.
Teen beach movie.
Well you're right Dennis the point out from Disney channels -- -- important launch pad.
We have over a hundred didn't Disney channels around the world -- not only that they create a lot of great original programming.
Not just here in the US for -- around the world the -- -- markets around the world.
-- we also create things like -- -- movie which I guess is in -- way I can do what we did with.
The great High School Musical franchise that was created -- few.
These are made for television movies essentially but.
They kind of transcend that form that art form because they become not only so popular but they quickly become part of -- culture.
We're pretty excited about the results -- beach movies yeah second highest rated Disney Channel film of.
All time both sector has Disney Channel OPEC -- a second higher after all of cable history all right it had that one wrong and doing the wrong -- -- I don't know I think I've been.
You have to remember until a long time in cable history.
I think -- High School Musical two you know it's it's about these two characters and what comes a star of another Disney show I believe who get got thumped in two and 1960s beach blanket bingo type -- -- But then look at ancillary businesses got a million views on the -- -- the billboard top ten soundtrack number one the dvd released for TV releases on dvd.
That's pretty impressive and also that Disney Channel has so -- and the first that's apparently a hot new series -- five euros.
Bob it is who's here the first of severe the first is part of what we -- Disney junior.
Which is just blazing it's taken off we've launched its own channel in multiple markets.
Including here in the US and it's been unbelievably successful with Sophia and dock which -- and -- play Mickey Mouse clubhouse.
And programs like that -- -- the neverland fire.
-- the premiere of us -- the first was about a girl whose mom Larry's set king it was the number one cable TV telecast in cable history about kids ages two to five.
And it feeds and other businesses Bob you've got it a million downloads on your did the app.
And all seem got that music story -- consumer product if there are.
Formula here that you just try to replicate with every single character or is it instead a different formula for each character.
Well it's a different formula for each character in many ways but what you have to start out with -- -- got -- style with a great character and you've got to -- -- character and great stories.
Unless you have that you can't do the kind of things that you cited that we've done.
Was Sophia the first and so many other franchises.
But when we tell a great story like -- the first and create a great character or world that.
People just love to -- and then the success can be enormous globally across so many platforms.
It's a very very interesting world today for content creators and for electro property because technology is offering us.
Not only new ways to create things that so many new ways to reach people -- so many new ways for people.
To reach us and explore and enjoy.
This great intellectual property is one of the most exciting times I think that's ever existed in media and I'm only sorry that I'm not forty years younger to enjoy it a little bit more.
Yeah -- back to your shareholders are to now also one last question but did he -- before we move on -- video game infinity on Disney Channel.
You guys potentially issue regular advertising that's one reason I watch that -- my daughter more than that frankly it's just.
Packed with ads.
How much money -- you leave it on the table and not.
Bringing in every year because you won't go to traditional advertising model instead you do these special sponsorships.
Half a billion.
I've never -- in an estimate the Disney Channel formula works not only for us -- for our audience and for our distributors.
We get paid subscription -- that.
Takes into account the fact that we don't -- -- so it's a slight premium.
And it obviously is something that parents like yourself who have enjoyed.
Because it doesn't have all those commercial in eruptions.
We think that formula works every once in awhile we've.
Kicked around the notion of selling more ads or are putting heads on but.
It never feels quite right to us because if it ain't broke you know don't don't try to fix it then this certainly isn't isn't broken -- you -- -- we also believe that.
You you just go to commercials this commercials for other Disney shows and other Disney products which is kind of nice and insular.
Well there is an exclusive sponsor in a way to Disney Channel in the US and that's Disney yeah and we like that position.
Yeah I'll bet now --
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