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-- haven't heard what company is on its -- on -- your TV -- dot TV is and you channel designed specifically.
For man's best friend but the channel isn't free so the question is will the company -- -- -- it needs from pet owners.
Got a special focus group testing it out as we speak.
Aren't they cute at a -- Jordan -- out of -- TV founder and chief content officer Ron let me.
-- your chief content officer how do you decide would dogs want to watch.
Wow that's that's the -- tomorrow how hot dogs yeah I got X Ray -- So here and that's our audience right their next -- -- right now.
It's basically all -- come -- and studies all right so if somebody different studies have been done about how -- see how -- hear what the dogs need.
And what we did is put everything together and create the right content for dogs according to what we know that they see okay -- -- very different -- than we do.
-- -- very different that we do so we put all together and created the right programming for dogs.
You don't researchers say that dogs that's the time when -- at work there at home sleeping so why would most people pay your pricing is 999 per month 2499 for three months -- year it's you know 6999.
If the -- would be sleeping.
If it weren't watching TV -- why would people pay for that.
Well for some of the -- they just mentioned after the online and -- -- it's only 499 month accounted for seven -- so it's much cheaper.
Dogs this sleep a lot most of the day and because of their hearing which is an amazing every ambulance passing by is very noisy for them -- every door does very -- so what we do is giving the right environment to relax and feel good and comfortable in their home.
Alone all day but also try to stimulate them so they feel a bit played full during the day we have content that is relaxation we have stimulation.
And we also have exposure called it for them which is good for the education now walk our dogs contents.
Our jobs are taking a shot of that right now they have not bothered to look at -- to be the entire time they're here but I imagine they're just more fascinated with what's going on in the studio.
What a difference for -- between watching dog TV and if you just left the regular TV on.
So many people already leave by the way the TV on without even -- -- -- -- that's because it's a recommendation by the humane society leave your TV on it's better for them.
But the problem is a lot of -- channels out there are a lot of different channels even.
This great channel wasn't designed for dogs you know they're scary animals this commercial breaks there's a lot of talking -- Not exactly four dogs cannot -- did is created everything that every frame on it and every sound a bit.
Is exactly -- then -- the way that makes the the world -- is very different than us.
You mentioned that there aren't ads so does that mean that the entire -- you're gonna support this is not through advertising but just -- subscription do you think you can get an -- people in -- -- -- -- Well we truly hope so it's still enough -- -- DirecTV C can still get it up for free you go to dot he dot com.
But -- it's going to be port any nine only subscription we do know a lot of people are tuning in so we are hoping for the best.
And we -- we're just gonna have a legacy.
And -- they got the designs for content I was wondering how.
Often can you re run stuff I mean you have to keep that pressure can you just have the same hour playing at a -- because the dog had -- they know it's every round.
That's a great question that's also based -- science there's actually one -- research about the memory.
-- a dog and it and also something more than two or three times -- already try to read the start to recognize that -- already Soledad so we're trying to and to be rational a flash great new.
Yeah new programming I think HS segment has got like.
Three times a month that is the guys -- not more than that yeah that's not a lot that's a lot of -- are right Ron thank you so much.
Thanks so course.
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