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-- it's a leading online destination for home shopping and what they do -- they use flash sales to attract customers.
But with mobile commerce becoming an ever increasing part of online shopping how was one kings -- not only keeping up but winning joining us now the company's CEO.
Douglas Mac -- the website as we've said is is just stunning visually.
But of course now everybody's migrating to mobile to go home they pick up their -- matter the galaxy because were fair and balanced here fox that we can both Samsung and of course apple and it's got to translate over a smaller screen -- Howard your mobile sales doing its.
Been on the Leo boy joined the company three years ago and we are very small effectively none of the sales were through mobile.
And we wake up three years later and 40% of visits and about 35% of revenue as mobile.
And that's both Smartphone and tablet and what I think's a great undecideds really image centric experience -- looking inspire people.
-- designed stories to get around products.
-- it's really well the small screen because I really feel on Smartphone and talent it's more about browsing and looking and being inspired by images -- it is about reading.
Flash sales got super popular two to three years ago Gilbert he's huge unit obviously -- law law there's been some consolidation in all of this.
How are you staying ahead of the pack.
-- you know I think this is a great -- free commerce and you think of generation one there was Amazon eBay and two great e-commerce companies were built.
I think 567.
Really interesting new e-commerce companies globally being built now that are already -- hundreds of millions of dollars of revenue.
And how did not just in flat sales so in a business like ours we actually yourselves as a lifestyle brand that's been the one can claim brand endorsement behind our product.
And that's why we're winning we're doing -- a very focused brand push.
With great content to inspire customers along with unique merchandise and that's our formula to success several companies have different formulas -- Let me put you may be in a weird position and just ask you.
Who do you what.
I guess and vehicle could toss it really well where you -- you just sit there a couple of really great companies doing this right.
Everybody's to look at zappos and then Amazon -- -- -- because it was done so well in the customer service experience was brilliant.
Aside from one kings like you obviously think it's the best.
You look at and say you know what that they're doing it well.
You know I think you can look at a mix of both traditional retail in new retail and when we look at when -- I am really looking to do is build a great lifestyle -- in the home market.
Suppressing -- companies like Nike -- Ralph Lauren.
Where they really have these brands to change industries and to see how they present their merchandise and put a unique one of you up to their customers -- very helpful.
Then when I look at the new commerce -- there's a lot of interest in companies.
Isa server in the UK is very innovative and bringing apparel market there's -- very little known company that's huge cult fanatics that this sports apparel and jerseys.
Cobbs who -- in the home and I'm during the kids and moms -- has been a lot of good work so there's all different places wolf traditional new -- would.
When I look at your website the first in the came to mind was that old magazine that went out of business that I loved and it was domino which was a lifestyle magazine a shelter Mac and they just made everything look so easy and so good.
How do you make sure that you get the quality merchandise because it is -- sale type of stuff.
Yeah it's really.
You've clearly been on the site to recognize the -- like.
Aspect of it of what was magic about domino was connecting the dots for customers most customers are pretty but comfortable spaces like apparel or footwear -- it comes to home.
They need help they need ideas and inspiration and actually when -- -- -- -- The concerning the company we acquired the agency that -- column domino magazine America and our in house creative team so there's a lot of domino DNA in there so that is so core two in addition our brand and our unique merchandise.
Bringing contents of helping consumers connect the -- know how to make their home beautiful this court of strategy you need to launch an IPO soon.
Once that happening.
You know we were fortunate that -- as you know we have great backers we -- around last summer with Kleiner Perkins -- -- partners IBP and tiger global on the -- network so.
We actually have clinic capital were not in market for new capital.
We're definitely looking to build a brand and a company that down the road when the time's right is a candidate to go public but it's not in the short term.
I'm Doug Mac one McCain's link check out the website because it is really keep it at some could stop by almost bought a -- David just minutes ago but radio they.
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