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Viral videos are money making machines now whether you're a small business owner or an aspiring producer.
YouTube is one of the best ways to get noticed so how -- you -- to the top of the stack -- tens of thousands are added every single day.
-- now with his official play book a best practices Ben Morales had a program.
Programming strategy at YouTube Ben welcome to dish out -- if -- having all right so what are the elements of the successful Libya.
I think the first thing is that he wanted to share of all you want to think about you're creating a video how they're going to be.
Funny enough for brilliant enough for original not the people watch it and immediately want to share with everybody that they now.
So okay low -- -- -- brilliant idea.
Yeah but you know sometimes of that brilliant idea wanna think about who's gonna share -- so very often a very need each topic could have huge audiences on YouTube a video about.
-- craft or knitting it could have millions of views because you're reaching people love that subject nothing but who's watching it they also -- think a little bit about.
After you share this video why are people gonna click on it so what's the title that video why are they gonna click on that out of all the other things they couldn't -- much.
Here's how if thick stuff -- that he was really good and I watched the whole -- yeah but I didn't.
Don't think millions of people were watching that particular.
-- video right.
I would say there art tricks to this I mean what -- -- of tricks is the right word but we found best practices but there certainly works I work and a group YouTube called the next -- we're always looking aware of the things the creators do they have the biggest audiences.
One of them is they're consistent so whether it's somebody who's.
Cratered doing things on the living room where some of the biggest media companies and biggest brands -- are -- putting out videos on a regular basis and keep on that continent consistent.
So -- -- like red ball and go pro.
Content coming out regularly building an audience around that -- it.
You wanna see each and every one that comes out here more likely that Ted -- the right look at -- view all about subscribers a loyal audience you put out a big video.
People want to opt in to see more of that I have a business and I want people -- to look at my business to see my business.
Doing -- -- Cali do it that a lot of the same principles applied so.
We have big companies that have some of the biggest busiest of the year dvi and dancing babies this year.
Fifty million plus views are the dove campaign for real beauty you see these things where.
Very often in a video -- its original enough.
No matter who created it defines an audience another thing or finding is that businesses that treat you to -- creator street YouTube are really successful thing you'll see that businesses.
Are collaborating with other YouTube verse or businesses are figuring out ways -- have a conversation with our audience.
Which is unique about you -- that our biggest creator is very often figure out a way to really have a dialogue with their viewers and that makes a difference.
But what about OK so let's say I I extreme right gold and fifty million people look at my video does that -- actually mean that -- also sell a lot of my product very.
Is there some time to disconnect if you got like really -- -- standing around in May -- -- people just like to see the baby yeah.
I think is definitely a correlation that often if a product or brand is coming out the video and tens of millions of people -- are seeing it.
The people watching are happy about brand brought them something entertaining or informative ever really Smart.
And that in a way it's about putting the contents first and then having -- match up with the brand that they year.
-- -- -- all about right it shouldn't be so different there's a dissonance there right into in terms of attitude or toner whatever after the how are these the most successful videos for the short how long they last.
It's -- -- actually one trend we're seeing this year and YouTube -- a lot of videos with.
Minutes in length are actually building use in the millions and I think part of it is just how you capture people's attention and keep it -- for some videos at thirty seconds.
For some videos with much longer but it's about keeping their attention throughout the video.
So in TV the things that -- consistently get people to stay tuned then.
Babies and animals low cut dresses -- guy -- -- it at the same on YouTube.
Now I don't think -- -- that there's a diphtheria I mean I think that the biggest thing on YouTube is.
Personality often and about having the kind of authenticity where it's so clear to the viewer that you really do love that subjects that we have networks like.
Then -- network where the person behind it Chris Hardwick started this.
Network on YouTube and you can tell he's a geek through and through he loves this stuff Spanish giants real.
It's -- looking at a fake yet you're on the web after all that's right out your -- -- right and I think the same thing with companies that the companies that have built huge audiences on YouTube where the ones that often are very true to themselves with their YouTube channel.
I wonder if it if it parallels that you have products for younger people.
Sure and I think that.
-- that types of content the work on YouTube.
All audiences there's things that are geared toward younger people and then we break out series that are older audiences and that a lot of it again it's not consistency Heidi do you think -- every time we have.
A video come out.
You're keeping that audience happy that you built.
Justin -- 877 million I mean it just goes on Jennifer Lopez -- now -- -- Iraq.
These people had successful videos.
Music is a big one on YouTube definitely and I had the instinct thing about Justin Bieber has a lot of -- probably know he really started on YouTube views discovered on YouTube.
He put up a few -- -- And I don't know what it is now seven years later he's one of the biggest pop stars in the world.
And sometimes that is an element of YouTube also where people put up -- a video on YouTube they could be from anywhere in the country anywhere in the world.
And could get discovered from that video and go on to have a career where they become an international icon -- very often they keep that YouTube presents going and that's important to -- You have that core audience on YouTube.
And after you've been discovered on YouTube you're able to still have a dialogue using the -- platform.
And interesting stuff I could top kill my thanks for coming in great if you are -- -- -- art.
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