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Need to get to apple because over the weekend there was this fascinating move where.
The Obama administration overturned a United States trade rep group and in essence saying that.
The patent wars that have gone out of favor against apple TV -- that all right so let's get to our two experts today.
It's with -- a -- he's a senior editor with.
-- fearless and we are also joined by professor Scott Hemphill of Columbia University welcome and I'll start with you professor.
This is unusual we haven't seen -- administration jump in and overturn one of these seven rulings since 1987 but.
The Obama administration jumping in and ruling in favor of apple and against Samsung.
What do you make of that is this realistic today the at the Obama administration says it would have hurt consumers do agree with them.
So this is a ruling that seventies with though larger push on the part of -- Obama administration to rein in the patent systems.
Earlier this summer they set out some priorities including.
Cracking down if you well on I TC and it's exclusion orders orders that would prevent.
A company like apple from him.
-- its -- but does it that -- really strange the ban is considered political by some but others say the Obama administration sticking up for apple and business and innovation.
Yeah I -- would regard this as political act if you look to Europe for example the European Commission.
Has made similar moves particularly with respect to the patents at issue here so called standard essential patents to get incorporated into the technology of -- -- found.
And then everybody is on the -- for the patent.
-- and then let's get to our viewers and -- and would make them understand what was what was ruled here initially by the first of ruling and that was that.
Certain older forms of the iPad and the iPhone could not be sold because infringed on Samsung patents.
That's what was overturned is Samsung overjoyed and cheering today.
Definitely not -- Samsung relived -- I mean this is very much against them they lost.
Built a billion in market cap overnight yeah it's going to affect them definitely at least in the short -- a billion dollar company they can afford to sort of -- these kinds of losses but I think broadly this might actually being long term not as good at for apple -- some people might think why not.
Because it's going to be viewed as American protectionism as much as the ruling probably is -- just ruling that is that is as strong basis in.
Just about the public interest and not just regulation it's.
I think overseas in many markets where I remember these are global companies it's going to be looked at as this to the US government sticking -- for apple.
And by the way Samsung faces a similar ruling this is very he said she said so on one an apple -- slammed down but on another.
Samsung has faced some some rulings that when not in its favor.
Has not done so well in Europe -- very similar cases.
It's standards essential passing patents here.
It's -- call in question whether it is even the -- -- about it but deep it's it's there's a -- they're fighting in many countries and Samsung has been taking more lives -- apple lately and that's to be bad judgment of response.
-- does -- give us a window into the administration's future decisions on intellectual property decisions.
Well it suggests that there are ready to step up to the played in and make a push to rein in a system that.
I think some observers see have.
Have been having done a little bit out of control particularly when a small piece of a small component of the technology.
Can be used arguably to block.
The entry or continued sale of a product altogether even when that piece of the product that's an -- Mike -- small.
To say that when a very Smart company comes up with an idea of its -- and clearly it's quite obvious that apple is very original and some of its ideas and Samsung as well.
Should should that not be protected in some way shape or form.
People came up with that.
Sure I think absolutely it should be protected and the issue here is not about whether it's the patent was infringed.
It's about what do you do once the infringement is -- do you get money.
Arguably Sampson will get money in any event the question is whether you can in addition the -- the product altogether and that's a bridge too far in the view the administration.
-- were ignoring one thing that we shouldn't and that is Google.
It just came out with the moto X he doesn't national test all of the stuff -- look at it could that provide the real challenge to both Samsung and apple.
-- is a good -- I don't think it's going to be a game changer for Google it has some very innovative.
Parts of its marketing that is is made in the USA and people can get it within four days and a customized versions.
Is there a big demand for that.
We'll see but I don't I don't see it being a huge hit but it could be a good word of mouth on and maybe -- -- -- -- in the long term for Google.
Right well we're still waiting to see what's it gets on the -- so quickly it sells.
Columbia lot mash -- -- great expertise thank you very much okay.
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