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There -- a new racing the craze and it starts this something you might find it you're very young -- ice.
A lot -- yes the US lawnmower racing association is growing.
Has a long list of sponsors dedicated than a hundred racers nationwide.
US lawnmower racing association founder and president Bruce caught -- Joins us now with the details -- so nice to meet -- So the lawnmower -- re hearing association.
I understand it originated on April Fool's Day 1992.
How did -- evolve from really a joke into a real racing industry.
Well we started it -- stable fuel stabilizer and ethanol treatments on April Fool's Day with tongue in cheek but we said let's do it right.
It's a promotional.
Stunt if you will but let's former racing association to give some organization structure and rules.
To something that didn't really exist in this country.
And we've been -- inside for 21 years it's awesome that's awesome so we had 700 racers who are these people that come -- -- -- lawn -- are they just.
Backyard -- looking for a new hobby on the weekend or is -- their full time profession.
It's actually all -- Lori we've got to everybody from every age every socioeconomic level from across the country literally from coast to coast and its people.
Who made you -- -- back in the day wanna do something now on -- cheap or maybe the young kid who just wants to enjoy himself with his father or is -- -- So it's for everybody to mow the -- You could hear that the -- America.
-- could tell about these lawnmowers first of all they actually cut grass and secondly how much money are -- spending to soup up the engines.
-- the racers started off as grass cutting machines but we take all the blades off we don't have I want more blades it has to be original -- -- engine block.
So we've got -- -- different classes from my old so wild so you can spend a couple hundred bucks all the way up to seven or 8000.
So -- really a place for everybody in our sport.
And it is their purse money there are sponsorships to the racers disorganization actually earn a profit can -- give -- -- sense of finance this.
Broke from a profit point of who we are not for profit we actually raise money for good causes -- to promote our sponsors stay -- ethanol treatment got -- in stable fuel stabilizer -- -- this for a long time first since day one because negated.
We created together with a gold eagle company.
Out of Chicago as a partnership to promote -- bill.
And then we encourage other sponsors like -- and filters 303 products is a new sponsor 303 aerospace protected and speed.
We even have sponsors at the local level just like NASCAR.
Even though we're not for profit we encourage our racers to go unseat their own sponsors and we -- with that.
Because even -- -- a machine out on the track and over the road it takes a little bit of money so it's a lot of fun it's raising money for good causes great sponsors and I'm just privileged.
To be mr.
mode off and tremendous interest I mean this is one of the top read stories -- were profiled in the Wall Street Journal one of the most popular stories.
On that -- issue and I understand your being warmly embraced by NASCAR that some of these lawnmower races are happening just outside real -- car -- correct absolutely.
We are thrilled to have a great relationship with the Charlotte motor speedway Shawn Johnson and his crew.
Bruton Smith himself the legendary NASCAR impresario.
We've also raised at the Texas Motor Speedway this year and we have a great relationship with Bristol Motor Speedway out in Tennessee so the NASCAR folks have their eyes on us.
We're also trying to emulate what they do from a competitive in safety point of view so it just keeps getting bigger.
And especially this economy we Americans continue to look to do things on the cheap so we're seeing cities and municipalities cutting -- -- tracks and bacon pieces of property.
And we just -- -- growing.
That's who love it I got I think I might have found myself a new hobby -- -- thanks for sharing a story that's.
That's when you know that's when you stood on the grub killer too then we can -- you know I had heard of any of those sponsors have like eight more alert all look at how many media response with the wind companies you know the.
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