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Stop the presses breaking news Phillippe cheese steak chunky soup it's coming from Campbell's just one -- 200 new products.
Literally just revealed in the last seven minutes for fiscal 2014.
Campbell Soup Co.
Year old brand has come such a long way from its original -- -- -- product.
Expanding its brands to include V8 juice brands organic kids' food.
Plum Branson for the first time in twenty years updating the classic spaghetti -- flying to include it.
Cheeseburger -- today at the consumer -- analyst -- the company outlined how it plans to continue to innovate and expand its business.
To further increase shareholder value but they're doing beautifully if you just look at the stock joining us now on a Fox Business exclusive.
Campbell Soup Co.
CEO and president.
Denise Morrison welcome back to the program Denise you just made -- top of news we just got the release 200 new flavors of products.
Talk about what is behind the generation of all of this.
We are very excited about our strategy.
To strengthen our core business and also to expand into faster growing spaces and that's new categories segments and geography -- And that we're doing that expansion.
Both on the core business and -- new spaces with innovation and external developments of the 200 new products.
Plus that we're introducing next year.
Things -- the eight harvest or.
Pub inspired chunky soup as you so no -- are part of that program.
I hope not public's -- popping inspired I love this 'cause it's so creative -- the new flavors that are coming out with one of them for chunky soup for example spicy chicken case a -- You've got something that's called slow cooker sauces 29 varieties.
Goldfish -- now needless to say your Pepperidge Farm goldfish are staple for all little kids but.
You come out with a whole grain and now the pups for what the millennial I heard this is really going to be aimed at the teen mother.
-- up pops actually are fourteens.
Whose mothers thought that they outgrew goldfish so we have a goldfish for them and we're very excited about it it's gluten -- -- and it's just an amazing product.
I love this -- cracking me up in the gluten free that's certainly the the new thing -- you've got doctor targets them who -- -- of course written a book on gluten free now so this'll all fit in.
-- looking at the stock.
You really only been in place about two years as the head of this company and the stock has performed that's her really well and I can remember going back several years.
Where they were trying to get people to get excited about -- began doing the -- the power of soup thing.
You've managed to really push to expand all of this but what what the spin.
The one thing that helped spike -- growth as we look now at a three year chart.
Yeah I think there's a couple things in our our -- that -- we've made stunning advances on our US soup business and it's growing again.
And it will grow next year.
We've also made three acquisitions both house farms plum organics and the -- in group which we are about to close on.
And we have to strategic alliances in Mexico.
So Campbell's is doing very important things -- our core business and we're also expanding into new space says geography is.
It's our dual mandate and we're making progress and we have more work to do and yet you struck -- tempered note under 2014.
-- We did not give guidance at our analyst day we're going to give guidance on August 29.
But what we did do is we zeroed in on all of the programs from each of the business says and we're very excited about that but I think that the currency is going to be an issue -- guys expand internationally correct how do you wrap your arms around making sure that you don't get slammed by any currency charges.
Well we have a business.
We have 30% of our business internationally.
The majority of our businesses North America.
And it we will we deal with these issues all the time and by the time we -- our earnings call on August 29 will be able to take the many factors that are involved -- give guidance with out a bit more precision.
We just -- a news flash from chilling -- saying and and we've been on this because we -- -- Kempton Coca-Cola extensively that Americans are backing down on soda drinking and you are refreshing the -- brand adding cranberry grape a black cherry Berry.
How much more effort and energy are you going to push him to VA especially now that you know that there's as somewhat of a trend.
That's moving forward on moving away perhaps from -- the sodas that are out there are full of sugar and going more toward the vitamin infused drinks.
Well we have a strategy to grow faster with healthy beverages and are healthy beverage business runs the gamut from.
A value play with V8 splash there -- 100% juices that VA are red tomato juice and -- -- fusion.
And then just super premium beverages with -- house -- so we have.
A broad range of one point two billion dollar business in healthy beverages and we're very excited about this says.
Just so let's talk about the new flavors as we finish up you also Wheatley who we get a big story on the spaghetti -- with a cheeseburger and it of course obesity in America as a big deal let's see -- healthy options as well -- How important is that at the forefront of your thinking when you're coming up with new products.
I think that that obesity.
Is something that the food industry and general has to take.
At take note of I personally am on -- healthy weight commitment.
I'm on the obesity one AD and I've done a lot of work wears on.
GMA in terms of leaving the health and wellness committee so it's definitely on my radar screen and Campbell's is doing a lot of -- work in Camden.
We made a commitment to reduce obesity by 50% in Camden which has a 40% childhood obesity rate so.
We believe that we need to make a difference in this area along with expanding our business.
-- -- talk about camp to New Jersey and and needless to say your Jersey girl and end hit.
New Jersey cheering you on sing -- took over in August of 2011 the stock is up 40%.
Year to date it's doing beautifully year over year it's up 45% you've got a dividend 2.5 percent Denise.
-- cooking with gas were watching the story closely thank you for joining us.
Thank you as we've only just begun.
Okay what will take that as a challenge and we'll watch it Denise Morrison the CEO of Campbell's --
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