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I'm pretty happy right now -- let's go to let's talk to somebody who focuses -- regularly nothing but faced -- at least that area Rhonda Josie is GMT securities senior Internet analysts are rod this market is jumping is is now.
Up about 17%.
Right now after hours is that justified it will hold -- -- You know I think it actually will hold tomorrow we -- today it was just advertising revenues significantly -- accelerate the 61%.
Just to one point six billion dollars I think most people are looking for.
Anyway in the range of college forty to 43% growth so we -- -- quarter it actually advertising revenue jumped.
We -- mobile advertising revenue even come up about 40% of total.
And and it seems to sit there at products and perhaps.
The -- the the action they've taken to make a more simplified approach advertisers.
My -- auditor -- they are saying that they brought their costs and expenses.
Of one point 25 billion this was a huge.
A criticism of Mark Zuckerberg too much cost will -- deep crease that by 35%.
From year over year second quarter so that's that's a big move that's important I think -- kind of figured out how to wrap their arms around the expenses issue.
Well that's pinching too because remember they came out early this here and there are expensive to go up by 50% given the investment and fight they had to do.
So for investors to come back -- so much that's pretty impressive.
And let -- let's again talk about those mobile -- because the highest figure I have seen was about.
Moody's 3% 34% and expectations.
This is way beyond that a 40% increase in mobilized -- that.
Show that they are a lot of people have said you know always competitors are coming in this -- -- what -- they call a snap chat chat.
And those type of people we're gonna come -- to take market share.
They're holding out of their market share on mobile which is the most important place to hold it.
They're they're doing that are mobile and based on the net these numbers it really looked at their monetizing them extremely well as well we were looking for 34%.
A total advertising revenue coming from mobile the -- -- -- 41% that's certainly a very good number and it looks -- this mobile active users also you know.
Crossed over 800 billion for the quarters -- on it looks like a very good quarter.
Chris -- you're watching action that down there on the floor of the -- of -- and and what are investors and what are traders saying about FaceBook because this is an impressive beat across the.
What we're traitors have often said about FaceBook it is stay away a lot of these users that were on it.
And they tended to be on at that time subjects he -- time think you've taken away from traders I think what you're seeing is them finally Zuckerberg is.
Maybe that founder CEO that people didn't think he was he's monetize.
That bad revenue and all the son brought -- -- I think a lot of traders here are surprised.
And you know the futures indicating a possible.
Good open to that what's been a sluggish day here the -- is up a little bit right now.
And -- that's -- Chris brings up a very good point which is that the whole idea of Internet after that terrible -- -- of FaceBook and and its troubles since.
A lot of people were questioning whether or not this is a place to put the money but the fact that you can that as FaceBook has shown.
Increase the mobile ads today the extent that they have is a good sign not only for FaceBook for but for everybody is trying to do what it's doing.
-- you know I think that's right certainly shows that they have a good product advertisers are willing to pay for on mobile.
But importantly you know this is probably the second quarter row of relatively clean results.
And these results were certainly better than one accused and so you know the question has ever get back the IPO price.
You know I think they need to put up continued sort of -- quarters like this which are relatively clean and significant re acceleration and I think you get back there.
Did O'Neal has been looking for more than numbers tell -- what you -- The things out on the move to mobile which is really great because that means -- -- busy getting left behind the downside potential is that mobile ads for some reason right now are lower profit lower price than laptop that's now when.
Madison avenue advertising become aware that these mobile ads turning to purchases you will see the prices go up.
Another striking thing Facebook's expenses and cost down 35 per -- -- From the year ago quarter now that's at a company is trying to invest in invest in invest if they start slowing all the cost -- expenses -- an investment that could bode very well for the bottom line.
And the last thing I can -- a 100000 new apps written for this platform they've got no one.
And you know -- app thing for the iPhone for android has been a very important metric to kind of watch what's growing up so I think governor about the bounce is kind of a good -- -- talk about.
The thing that Dennis called the thing and that is parks that's their cloud effort and end up Ron what do you think I mean he's right to see over a 100000 apps built on parts which they -- just -- pretty recently.
Yet no -- I mean it's one of -- recent acquisitions but an even bigger broadly speaking -- -- this spot on the border or.
Strategies that have focused on -- wanted that mobile product.
Second course -- is platform third is that strong monetization engine they're seeing all of those things come through on this quarter.
And so -- a platform number how that many developers and apps on it that's certainly good number of the here aren't by the way --
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