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Oh Rolling Stone -- -- you -- -- its upcoming cover featuring the face of suspected Boston bomber causing a lot of controversy.
It doesn't even hit newsstands until Friday but -- retailers Arnie say they're not gonna sell it.
Would you -- -- if your subscriber an advertiser would you cancel.
You know talk isn't cheap and the frenzy this is creating could be priceless for the magazine.
Marketing -- repeater -- man is here on how Smart a move this is.
I mean people lose some magazines are desperate magazines -- -- dying breed and you know we are all talking about this.
Well I mean these these kind of stunts don't necessarily help increased sales quick break with CBS and a and about just was in Boston already said they won't carry this issue come advertisers have sort of -- Two -- two points the first point here is that.
If anything else it does show that the bombers.
Are people who look just like the -- -- going so they're just like the seventeen year old to read the magazine -- they don't look different than you are high.
I mean in that photo you could make a photo look like any looks like ten more of him and they treated its neighbor Bob Dylan the bog down right yeah answer -- that's number one number two.
The content of the story.
Is quite good it's an excellent piece of reporting the cover should have been different in my opinion the cover could have been the first responders it could have been the devastation it could have been.
That did the the young child was killed -- the man who lost both his legs glamorizing.
Hurts people -- -- had greens on the hey we got famous by doing this and could lead to copycat.
Without question but as everyone has reported on the story today the second -- has been this cover is outrageous but the reporting it's a great thing came up with new things -- -- you haven't read elsewhere.
And that has been attack -- to me that made people go to their website to see what those things are.
They would look at the article to see what is and be like well it's great reporting people are offended by the picture who cares about the picture.
Keep in mind you talking about.
What they would hope towards these descriptions -- -- you're not gonna get a seventeen year old kid the demographic and on the 24 year old -- 25 world.
Who has grown up without magazines -- not gonna get them to suddenly fill out a subscription card as described but.
They might go on their iPad and possibly by the iPad version or something like that so.
Is it is it out in in your face and somewhat disrespectful to Boston and then being a -- -- -- You know I had a problem -- that it is.
But is it are we talking about it and will -- benefit them a lower I don't know subscriptions and -- But people might take another look at the reporting from roads don't -- -- -- -- lot of little with the reporters are freelancers and so what they're reporting -- always on to data reporting for People Magazine tomorrow.
They are but you don't even I mean in discussing this even though I'd look to the details of the article I've seen what was new about it and it was Anderson's -- could -- tell you the name of the writer write it I just know right -- Rolling Stone once again.
Has done journalism that you won't find elsewhere with new details and an interesting story in the way they -- it is.
You -- -- heartbreaking tale of you know how it charming kid it was a -- -- minute by promising future whatever turned into a monster.
You know I mean that's a compelling story they show the photo -- It does speak to their journalistic endeavor -- -- -- being the -- -- right here and saying.
-- Think here's the problem it raises their visibility in a short attention span theater that we live -- -- we live in a world where every five seconds there's something new.
You know what was the what was the flight number of a job last week do we remember anymore -- so every every week there's something new is this gonna raise Rolling Stones visible to the point where that it was an increasing subscriptions or getting any out there again.
Don't so it's the flip side -- -- advertisers to do this that's -- -- -- went to Moscow apartment -- -- think in -- I think you mean it might because keep in mind they've they've already been denied out of several that they're not pay a a subscription based magazine is much they want to work horse in the -- everyone -- description.
Dave did not CBS they're not in several major retailers in the Boston Massachusetts areas doesn't make it's they have to -- and sell those that's not money they're making there.
So I think there is a good chance they're gonna lose money on this.
That being said.
The article was very good yeah could have been you know it had it been a first responder it wouldn't have been -- a -- we wouldn't -- shocking -- talking about -- yet we may never know that journalists -- there -- Peter thank you so much like.
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