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We've got a news alert on a phenomenon that occurred last night is -- NATO is wreaking Havoc inside by original movie absolutely dominating Twitter.
To bring its premiere so much so.
Actually stopped reading a book I tuned in to watch I got on Twitter read -- what all the rest view and Casey didn't see it here's a taste what you missed.
Just yet they were sharks they were flying through the end it was a tornado phenomenon sect of the sharks and -- -- and got you it's great.
-- it's what does it so bad it's good horror flicks about -- it was or.
It was watched by one point three million people joining me now on this finding.
-- she didn't director assured NATO and the -- on -- welcome to the show.
At what point you.
Did it where were you -- this -- started to explode on Twitter.
Who told you what was your reaction -- and talk to me about that moment.
Well my wife and daughter and I were we -- and friends we are watching and I was I was gonna Twitter a little bit with.
With the audience and everything and -- as I started watching the movie and doing this -- started trying to respond to people and suddenly it was like here's when he is forty and things and everything just.
It exploded and and I realize there was much bigger than we thought than someone -- -- -- was like hey Mia Farrow just treated she's watching the movie and you know so they just became this huge events.
Yeah it was a sort of this weird collective thing you know.
That's what was truly amazing about it was the number one trending.
-- being on Twitter shark NATO.
People got on you had celebrities on -- that tweets were hysterical and it became a contest to see who could be the funniest and we have a lot of the really funny tweets there.
One that I love can't wait to see how MSNBC and Fox News covered this developing shark -- -- story I'm not sure about the person but I don't know what the second one is doing.
For those of you already maligned by ending for shark NATO to you should know three things Henry went -- leather jacket.
Water skis I mean -- Part of viewing pleasure of watching your movie I have to say was following along with everyone -- and looking at the funny jokes along the way.
Was this organic did you do anything to help manufacture this.
Now he acts.
The whole thing -- that that we did was we never there wasn't and there was no marketing budget for the stuff that was literally.
You know we get a little bit of stuff on -- we have to we have some social media things that we did.
But at a certain point it just took off on its own we were really shutting it down people's throats and if you think about it for -- are -- appointment viewing.
-- so to speak.
Yeah I don't know I mean that you know the most it's time people DVR stuff and watch it later but everybody sat down like it was an episode like the last episode of mash and is watching.
This movie to tweet about it and it's reflecting in a movie -- except the movie theater is.
The entire nation and and everybody's talking to any good to talk to the filmmaker -- get to -- other people.
And I think that was what's fun because I mean we make fun of these movies too windy city and editing her for eight or nine hours Friday picking apart the film so so I mean I love I love that I was laughing along with the -- it's it's just you know you get a few different perspective on your film.
As part of the process yeah I've got to ask about the concept itself so it was -- tornado.
Caused by I'm -- global warming I don't know I didn't see the beginning and I'm just guessing.
And then it sucked up all the sharks -- the ocean and then they were somehow kept alive.
As they were flying through the year and biting people.
Come up with this idea and and how serious were you guys what you were doing this -- -- did you really.
Commit to the concept or were you try not to last.
What I mean look here's the thing is is that the goal is to make a movie and you know I treated this is if I had 200 million dollars -- I -- all these toys.
We're making a movie but the thing is we're making a movie about tornado filled with sharks.
And so I wish I did you don't need to have a lot of exposition you don't need to have lasers coming out of their eyes and military chips implanted in their heads to do things.
It's just you say look the concept is this they get picked up off the coast of Mexico to get deposit Los Angeles don't think about the logic because we -- are hurting your brain.
Fun with -- and that's just a lot as -- set piece after set piece an exam rainy and Peter Jackson to these crazy movies.
When they even when they were starting out the evil -- in and out lie and stuff like that.
And this is the same thing I mean -- at the moment when he chain -- is way out of a shark yes spoiler alert we wanna have fun with you yeah our our -- Quick look where you go I've read that you spent less than two million dollars making -- are are you in the green have you made a bunch of money as a result where are you.
Because we're sure about my.
We'll ask about money.
Ally I'm sure -- production company as it is -- -- made a mint off of this on the the at this point I mean it.
You know -- -- what you have a concept of what you have something that explodes like this it just it completely.
You know -- golf's what do you do afterwards so -- you know it aired and it did well it's gonna do well in the air and the repeats.
And then it comes out on dvd on September 3 in Blu-ray and I know those numbers are gonna you know gonna be enhanced by this.
And I look forward to -- made -- twelve I can't wait.
I know we're gonna get that partly based on what happened are right.
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