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Something to smells -- a little sweeter than oil.
-- is a six and a half billion dollar business with over 100 new -- -- launched in the US every year who would have -- get Jeff Flock.
He's -- perfume explored -- would -- perfume CEO gave up stocks hoping to find a sweet smell of success Jeff.
Mighty -- he has this in the fragrance lab here at true fragrance you're looking for a company Monty that you could grow as an entrepreneur you found one here.
This is a business it doesn't seem to have a downside even in the downturn it -- Well we certainly.
Picked some good spots over the last couple years in and have done very well.
Com are Fergus has really been an entry point some brands.
And has been terrific a couple years the private label take a look at all of these that perhaps you see lining us here you do private label -- the thing that you do.
Is this unique thing which he is taking a city like Chicago for example and making a fragrance of the city.
With what team you grow the flowers and -- in Chicago.
We do we've located 47 gardens around the Chicago land area.
Very much in kind of a patchwork.
Connection like many of those neighborhoods around Chicago so -- growing these fellows this is by the way what is that.
That is lavender.
And that is growing -- grant park as we speak and lavender that's Pachulia there so they're planning a gardens in the city and then creating the fragrance it's called.
True -- Chicago.
That's correct and in fact the box you have in front of you is from our initial harvest which was last year.
In our second harvest is now in the ground and will be harvested in August taking a look at some of the perfume stocks obviously the big -- Estee Lauder Avon Cody just launched it IPO.
-- generated about a billion dollars this is a high profit margin in just.
It is any time -- -- creating a brand.
Your you're taking a risk but there's also a lot of rewards to go with that risk you know about one point seven ounces the average one point seven ounces of perfume 63 dollars.
These are the experts right here.
What -- who Wear it also make it.
-- we'll take you have credited smells wonderful Jeff Flock thank you so much the smell of Chicago.
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