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Music actually very funny play.
I -- got 99 problems but selling albums and you -- -- rapper Jay-Z does what was once unthinkable in the music industry.
He's leaked out copies of his own album early.
-- teaming up with Samsung you know them from the prior segment and a deal that earned him five million dollars and guaranteed -- album sells more than his first.
-- -- -- -- But -- is just a short -- gimmick or is it a game changer for the music industry assessed through.
-- -- executive creative director at her cal brands joins me now -- thanks for being with us Bruce.
What do you say -- -- like this or is -- smell of desperation.
And now it smells of Smart marketing I think we have to change the nomenclature here.
I think if you release something early on purpose it's not a leak.
You know Snowden was a leak out Bradley Manning was a leak WikiLeaks what delete this is not only this -- plan.
I'm posting Nazi controlled leaks are certainly an age old Protestant new marketing and and and in politics.
So he gets the five million should sales how surprised to -- that the Recording Industry Association of America.
I thought they would come out and say.
Hey dude it doesn't count as five million sales -- -- million sales if you let some sponsor give it away but instead the RIA decided that he does -- what do you think of that.
Well the recording industry has lost 50% of their revenue over the last fifteen years.
So I think they're gonna let anything happen that figures out another way to move money from the pockets of consumers.
Or corporate sponsors.
Into the music makers hands.
I don't know that it's a legitimate way to do I mean let's face it he's got five million dollars he's done it doesn't matter -- another person ever buys his -- ever -- his music.
But the music companies -- they had desperation and they're looking anywhere they can for new ways of generating revenue.
-- -- feels like many marketers now today are becoming music companies Starbucks puts out its own exclusive labels of music releases I think Wal-Mart might do it -- it's almost as if music is becoming a marketing tool.
Rather than an end product itself.
What do you -- Yeah I -- right and the ironic thing is as this happens less and less musicians make money you know what they say about the business you can make a killing but you can't make a living.
And -- deals like this it's gonna take greater pieces of the music spending -- And give it to a smaller and smaller percentage we got the 99% of in the 1% of all over again.
-- now is it ruined this hit -- tie between Jay-Z and Samsung.
Is it ruined if Samsung ends up putting -- -- -- TV commercial endorsing a Samsung product.
Well it seems to me that where he used to be called -- we can now call him -- easy.
You know this used to be called a sell out now today everybody's excited 'cause it's a lot of money.
I think it -- discreet cred on the other hand he's the guy who built -- business by saying I'm not a businessman I'm a business man.
And this kind of proves it doesn't.
Yet you know like a -- doing a story at the Wall Street Journal.
In the early 1980s.
On the controversy of of Canada -- a soda sponsoring you know Hall & -- on -- they were willing to pose for a poster but they had to kind of not be Holden and drinking -- sudden said their -- is spread all over the place.
But overall yeah we have a guest from kiss Gene Simmons on last week on fox bid -- -- hey.
-- -- -- it is the music business it's a business and sometimes musicians forget that.
Yeah that's actually write all of the glamour businesses.
The second word is business it's not the music charity and it's not the mute the music art museum it's the music business and Jay-Z is certainly figured out ways to make that business work for him.
So this -- -- -- -- -- sell well after the fire after the million copies or will people shun it because I was a freebie giveaway.
Another something else to remember.
People don't buy what you do they -- who you are.
You quoted earlier that this disk has already outsold his first four and the reason is his first four people didn't know who he was he was building a following.
-- -- -- -- -- If he's made all this money before anybody's heard the songs so -- still can rest on the laurels of whether people actually want to listen to music or not -- but the bottom line is that I didn't because we've got the name Jay-Z on it.
And he's got the Samsung sugar daddy to paying them money up front so what happens afterwards almost irrelevant.
Now so people so this job so well because they know who he is now this album sold to welcome Samsung patent for a million copies of the -- customer okay all right thanks -- -- -- tonight Bruce have a negative weekend.
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