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Now that's a -- -- like but after being -- that you really couldn't lead the State Department -- -- was desperately looking for friends right.
But to spend 630000.
Bucks your bucks to get more friends.
Or at least more lights on FaceBook -- -- of examiners.
Michael congress says.
Big -- very big ways to what what the heck happened here I mean holy cow.
You'll what happened why is they State Department spent two years -- -- advertising campaigns that cost more than a half million dollars.
The taxpayer money.
To get more fans what they did was promoted their own pages until they spread their reach around a little -- got a couple more alikes.
They -- they got up to two million likes and they spent.
More than half a million dollars.
Why would that be important and obvious argument I -- -- about the timing of that you know you get your friends and -- anywhere in confined and even attempt -- a deposit down -- -- what will it seems like.
That's a lot of lights I guess -- blood in the scheme of things if -- to I don't know close of 330.
Well it's important to note that the -- -- -- International Information Programs the job is public outreach and specifically abroad.
But the big problem with this one of the major problems with this campaign -- it didn't work.
Day -- Where training a young audience that was basically liking their page and never in her acting again by the end of their what I feel sorry -- you get them delight.
To allow -- that anybody can promote a page on FaceBook and it did spread New York.
Posted at top of your friends newspaper -- he had any or all of those who are promoting their posting our our instant lights you could see him a lot of it on this stuff but that that's what that's about.
Right right you -- familiar posts and your friends friends we'll see that much sort of spread here reach around a little bit.
But the problem was that after two years and 630000.
Dollars there in -- -- level was still at 2%.
Well -- is the people who are liking these pages like them and never looked back.
And they weren't sharing they weren't commenting they were just saying things like -- nice picture.
And obviously the inspector general's office had a big problem with that and said that's not really your job.
But you know I'm trying to figure the methods of the madness here and end.
Who do you send that back to look -- -- -- -- -- that began back to.
Well I mean ultimately it's going up through the chain of command that the State Department but one of the big problems with a huge lack of coordination between.
All of these various offices and zero social media programs and one of the things that BIG report pointed out was that there are.
-- -- at least to have FaceBook pages.
That are in competition with each other there too.
Farsi language FaceBook page is competing for attention and nobody cares which -- they belong to you.
They're disliking pictures that come up on -- so there essentially wasting their money on things that other bureaus and offices are already doing.
I just with State Department work much harder on just being more forthcoming about what that happened in the -- -- then.
Trying to buy lights.
-- -- Yes I mean it seems like it definitely their strategy -- focused on really.
Things that Americans don't care about and what Americans do care about when -- read this story.
It's how much money the State Department spent on things that.
Don't ultimately they have absolutely.
No bearing on international policy or anything like that will very good reporting on this thank you very very much.
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