Small Business Center 7/3/2013
How small businesses can prevent being a victim of cybercrime, boating bounces back and how will new federally imposed rules and regulations impact th...
Jul 3, 2013
How small businesses can prevent being a victim of cybercrime, boating bounces back and how will new federally imposed rules and regulations impact th...
Jul 3, 2013
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This transcript is automatically generated
That's happening pretty fourth of July the business -- -- now breaking in from the trial for a second lines immunity.
We'll get through this -- for you our first guest is Anthony tsunami with universally e-business solutions our topic is how small businesses.
Are more often than not -- to big businesses would be the victims of the cyber crimes but.
The small businesses are getting hacked -- to -- or attempted.
Hacking targets in and a big way -- Certainly.
A lot of the small businesses you know think they're immune to -- on being targeted by hackers store.
-- even internally but.
More often than not these are that they were victims of cybercrime because they have that lax security.
And I guess the hackers know that it's probably a little bit easier to get into the small businesses.
Web sites and such as they often do in you know -- easy targets because of small business will often times lead in to a larger business so mom no hacker.
Opted to go to the weakest link in office small businesses -- and I have here that 50% of attacks are aimed at small businesses.
That that's true in in a lot of the reason behind that is again because they're used as a a -- -- jumping spot so to speak.
So what are the common mistakes that the small businesses and him.
-- I think one of the most common mistakes is looking at security it's a a product or solution.
In the security world that we often encourage customers to look at it says a methodology or life cycle.
-- so a lot of times an organization will.
They'll have a firewall and you don't think that is enough that's enough and -- we're protected.
I'm but it needs to be a methodology and needs to be a security practice and whether it's one person organization or a 100000 person organization.
And in that.
In terms of having this practice and something that you're actively engaged in.
Testing your security measures and you bring in let's say an external -- to test and what are some of the different things -- small and big businesses.
Can think of doing to make sure that -- say.
Absolutely you know small or large business I think it's important to have somebody from the outside to -- and into look at your system that's expensive it can be.
You know but to start off you need to understand you know what your environment looks like in in the best way to do that is to have somebody perform an assessment.
Right that may be a very quick external assessment -- -- Where it may be a brief meeting you know with your organization and your IT to understand you know what's in my company with technology assets to like have.
-- know a lot of companies think they need to build.
Everything all at once and that's simply not how it works if I spend all of that money up front.
You you know you may not be getting the best results it's important to look at -- a whole picture.
And do that slowly and methodically rather than just try to throw money into a security solution.
Andre Agassi if you find the holes up front it's easier to fix them -- -- whole level patch him up and to.
Then -- -- the cost of fixing something after you've been after the attack is a much bigger and expensive problem at that point.
-- -- certain cities where the risk for cyber crime is a little bit greater than other.
It is certainly.
You know New York obviously be the size that it is in.
In the population.
You know the business population the different diverse groups of business is different types of businesses.
We really -- it's a melting pot knowing -- people but it businesses.
I'm in -- -- it's just really attack hacker's dream -- on similarly you're going to find that and a lot of larger metropolitan areas you know there's a lot of bandwidth there's a water resources their servers.
It's really just you know it's a place where.
Anybody who's looking to breach -- system can easily get in.
And as -- -- -- two final questions being the first one -- how has this mobile environment.
Change security measures how much of you know -- iPhone here tablet how how is this increased risk of of companies and small businesses they.
She certainly so you know typically in an enterprise you're looking at your on your boundaries -- and you know where can somebody break into my environment.
You know traditionally that's been you know within the organization -- may have -- after a PC yet somebody's home you know they were working remotely.
With you know ipads and tablets in all of this bring your own device right we're really moving those boundaries to wherever somebody is at any given time so it's important to take a look at those into.
You know make sure -- -- incorporated into your security -- And we didn't tell you that we -- keep you on your toes when it came on as against them unsure if you -- -- but.
The that authority on assigning Internet domains just approved dot New York City -- and like -- among other names.
So let's say New York City which is.
You know the epicenter of her time.
Having that address at the end of the year when businesses are able to apply for the dot and -- he addressed what does this mean for hackers out there.
So I mean I think you know the dot NYC it's the first major metropolitan area our first city that would have it.
Mom it's something of a mark he certainly -- news New York City is trying to be the first and foremost.
I'm in it's going to make it probably he biggest target in.
You know security world is you know these large organizations who with presents -- New York City.
You know will need to understand.
You know how to protect that.
Well I guess is all good business for the security companies -- it is and you can.
Important also for the organizations to protect their network right it's good business for everyone thank you so much is tell your company does universally business solutions among many things then yes certainly security audits in in assessments -- I think that with the web sites on on the screen so -- to -- your name in mind if anybody needs.
Some help securing their networks okay thank you Anthony sent out so much for coming on how to -- fourth of July.
Think but -- -- -- with us and hey cat friend happy early -- she was well.
They ain't it -- talking about driving right lots of folks are going to be hitting the roads in the skies and a seems to get to there in July 4 weekend hot spots and were talking about these new rules.
Regulations that just went into effect earlier this week they're certainly impacting truckers and trucking business is out there went on to take us through what you.
Start on Monday I'm it.
-- -- -- federally regulated rule went into a fact that limits the amount of time that drivers can -- on the road there's three main parts to the new regulations.
One isn't that they can only worked seventy hours a week that's down from 82 hours he and the implemented -- what they're called restart and -- but that means for every seven hours at a truck -- work.
They have to take 34 hours off and within a 34 hours you have to have two time period between -- and Friday.
And then the last -- -- for every eight -- you have to take it very break.
Now proponents of the lot say that this will reduce driver fatigue and make the -- Morris day and think the economy.
Millions of -- that way but the trucking industry has found.
It kind of biting back a little bit saying that there too stringent there to -- -- and that actually it's gonna hurt the industry.
By reducing capacity and productivity.
Making it less flexible for drivers and often really hurt drivers -- it.
You have to imagine that as much particularly yet and -- the drivers everybody is concerned about -- They're probably more immediately concerned about the lost business and those reduced wages as a result of this.
That's right -- a lot of -- business -- our truckers and a lot of fun businesses rely on that -- an industry to get their raw materials.
Now I have one tracker kind of walk me through it the heat that let's just take that thirty minute break.
He's that by the time I -- -- highway and find parking because he would explain that.
He did eighteen Wheeler hard to find parking for that.
And with now with more mandates -- that they have to take these breaks and even last parking now.
But -- I just got pulled and takes the thirty minute break and then get back on the highway.
We're talking about forty minutes to an hour now that's about 45 to fifty miles but he could have gone in our.
And a lot of these truckers get hit by the hour air base pay by the my off at the bit within about 300 miles -- week the huge gamble both said.
They're we have hundred miles a week -- my ass right.
What is sorry Kevin was there any come.
The amount of accidents happening as a result of fatigue from drivers on the road -- -- that expense of that.
Yet -- -- A lot of different studies out there.
The Department of Transportation -- -- at this new rule will save about Aladdin and that's a year and a lot of times when there is an accident involving a -- Fatigue is blamed an independent trucker in at a trucking industry that's.
Fatigue is a problem but they spent.
That's scheduled for these drivers are so -- that you can't -- sweeping.
Beastly thing now that I have on -- hi every body and twenty seconds here on IA no -- there was eighteen months that it took for these rules to be implemented did anything change over that year and a half.
You know it cost a lot of money for the trucking industry in the millions to implement these rules and you know the funny thing -- And if these regulations have -- court both I've actually I need regulations industry wants last you know -- restrictions and speaking out.
On it one more gosh everything that's regulated.
Becomes problematic and expensive your article up on our website on this very topic reach -- -- enjoy your holiday and it is good to see you.
Yeah yeah all right let's go to Fox Business -- comes every Carol joining me now we're just talking about the roads now we'll talk about the sees the boating industry it's backing a big way.
What do you.
So -- got hit really hard by the reception.
Company saw as much as that 66% contraction.
During the worst of the -- action but they're seeing this huge bounce back.
Voting at 10% growth last year which is incredible and they're saying that this year they'll -- equal Brett.
So it's a great news and what -- actually.
Nice about that story is that it's -- an American industry.
Of the votes spot in America are made in America so the people that are benefiting from this growth.
Are really Americans across the continental -- -- did he -- of them yes it's a lot satellites really -- and nice.
Patriotic story just in time for the holiday.
No that's excellent and I was completely shots and I read articles find out -- 93%.
Of American -- both are American made tentative in the series to that answer expensive so what does this say about the economy that the vote.
Industry is is certainly making a comeback in -- voting is a leading indicator and one of the reasons why boating with hit so hard by the recession with that financing just rotten -- really didn't want to land.
Consumers the financing that they could -- that.
But now that the recession is finally over in the economy is starting in -- Buyers -- interest in paying for votes more cash up supplies -- and sellers that are saying they're seeing more cash offers a hobbies that.
And buyers are still scared at taking out the sorts of loans right and they can't really -- -- -- that you could get.
After that and yes thanks so they -- fires back.
And you know a boat is up -- money to pay united -- just throw on here actually money into the pit and then light it on fire because let's say.
You by the -- in cash or you get the loan in your pain -- financing it you best Hewlett.
Gas prices even as they come down as they have been until the -- crisis they're still pretty expensive but I have -- them.
How many times that we go to the dock all of -- huge family mean to sit on the and that's how dad take yeah.
Isn't well I don't really have anything anywhere to go with kind of cold out and save money on gas and.
Is expensive and why you see these buyers and the big trend is multi functional patents.
They want the one -- experience where they can go fishing they know wake boarding a contract to kidnap water skis so it's like the minute it was sad -- Where there are going to put money into this one where they can get a number of experiences and -- not spending time with the family death.
And it's true because they're all in a tight space directly into Saturday's game and -- On you know -- is superstar insanity and unless -- certainly impacted the East Coast a lot of people lost their boats a lot of -- were destroyed.
I know it's just a small part but an important part of the country any impact on that storm on boating industry it can be good because a lot of people if it's a -- script -- -- about.
Not particularly but it doesn't sound yeah especially along the East Coast like there's this renewed contrasts and -- and I heard over and over again with that.
People were willing to put off their vote purchases during the height of the respect -- But they wanna put a mop too long so there are flocking now to the dealers they're looking for these -- deal there's a renewed in France and buying pre owned new shoppers think they're going to get a good deal.
-- -- -- -- -- I have -- family.
I Altria and they're just not getting that the opening our -- and accurate I -- level it's the same thing with -- is demand is there -- -- I don't sells at pre recession levels and you're telling his vote counts are two excellent job and hope you relax on a boat somewhere this fourth of July weakening from financing options.
Your article up on the screen right now.
Made in America votes.
Float back to the top.
Nearly see that the -- are you think you have a have a great aunt in little tiny bit this time.
After what else wants it now our topic today and this stems from the men's Wear out scandal within the founder and the name is so ironic that the trying to -- -- -- -- -- and our topic today is why founders like Zimmer mattered to the company.
-- -- -- this very unfortunate on ceremonies ouster of George Hemmer who is the founder Men's -- and also the CEO for nearly forty years.
I'm he was ousted from the board.
About two weeks ago and there's been kind of a back and forth does he said she said -- you know it's whether it's a power struggle from him.
Where they just -- about to make some changes.
But to me as an organizational psychologist it's really.
Kind of a reminder.
Of how dangerous it can be when you get.
External -- and companies go public and in that fight with -- because I think we have a tendency to forget that.
Founders -- are the foundation of -- company and and it's their personality.
Their philosophy is their values in which the companies rooted in and I think a lot of times if you get.
Go public you get an external board.
You get investors you get shareholders they tend to lose sight of that and start thinking short term vs long term and I don't know that's really good for the economy.
And -- a lot of companies where that value matters at two Mike -- -- marry absolutely help -- here I know there's a lot when they the Linkedin.
Wendy's chart you -- -- get edging out to have a list and yeah.
But -- Mike -- Using I really do believe that founders matter and inspired me is this whole situation to talk about this in my column has.
And it -- matter really for three reasons one is they have that personal commitment.
Good thing is -- have that connection to the brand's death and that of course they're guiding values are what guide the organization so I can just step back to personal commitment.
And you got to remember when founders create these companies.
They really have a lot of skin in the game and they have this personal sense of ownership regardless how many shares they may have and the company.
They're always gonna wanna be behind didn't want to see it do well it's their baby.
And the other thing to keep in mind is research has shown.
That -- controlled companies.
Tend to perform better financially than the professionally managed counterparts when it comes to.
Managing through a crisis for downturn like we're going through -- in the long term because did you name that that's -- it it's a lot of times to me but it's also your baby.
And that's -- that the second thing is that personal connection to the brands right.
Now not all companies are as overtly.
Tied to their founders like you mentioned Perdue chicken with Frank Perdue or what he's with the Dave Thomas.
But in this case did George Zimmer with the Men's -- Is that on some of those commercials -- you know thirty years.
But the same time they're also the force behind the -- you have to remember.
Their power and influence internally in the company to those who work for it as well as the connection to those who are their patrons and and customers.
And while this matters and check out our website where your article is we'll put that on the screen -- everyone gets.
To be on the hot seat today so -- chance at the wedding planning coming it's killing a line and Saturday at.
We're getting there I okay well.
Good luck with that that they do nice to see it thank everybody for a lot Jane we'll see time -- -- Friday Hamas.
Markets closed our island and -- -- --
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