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And I think it's got I live in Jersey I commute to New York City every day.
I've won a one of those king ranch is my my wife my son finally be totally against the but we love trucks in America now with.
Absolutely and that it trucks represent almost 50% of the entire market and last month in June.
Ford sold one pick up almost every fifty seconds.
I'm not 24/7.
And so at and those are those the let's let's face it they make a lot of money on these threats that -- these these trucks this.
-- these aren't our grandfather struck their expensive their fill of all kinds of fancy stuff.
They cost a lot of money they have -- big profit margins.
-- absolutely these are the bread and butter and these are what's paying for everything else in Detroit.
Their pick -- truck checking top 70000.
Dollars and everyone had luxury pick up trucks and even even not Chevrolet which never -- separate nameplate.
Is now coming out with that its own specialize.
What do you think it is though what why why is it is it just how big it is that -- represent.
You know just the big wide open road what is it that we like it that the power why are we so.
I don't think addicted because we actually use them to your point it's even though status symbol law -- Well -- I.
-- good things have changed since 2004 when we really saw a lot of people buying pickup trucks -- strictly a status symbol.
What we see now is there's a lot of pent up demand and pick -- trucks have always closely followed housing starts and had the housing market improves pick -- sales improved.
The pent up demand comes from the fact that with so many people have put off purchasing anything and the average vehicle on the road today is over eleven years old.
That hearsay it's -- -- -- here.
Didn't do trucks get recalled less than cars and trucks -- also meant to be it pre recession levels -- -- -- yourself there's something that's going right with chuck the truck sales.
And -- -- pointing out.
You -- one that you see a lot of these vehicles that are multi purpose that a man you zippers business.
And then also uses it at home and so he wants a vehicle that it that have a lot of luxury amenities.
Mean at the end of the day you can -- you can't throw us cement mixer into the back of a Prius it just doesn't work.
That there are certain things that trucks can do that no other vehicle can do and not those are really a lot of the people that are binds.
All those -- tonight we did compromise on the navigator is my third navigator and every now that we put to recyclables that'd drive -- recycling FaceBook.
Other than that we don't get it to Verity.
Words -- the point where we do say out so that we give -- up because you're talking oil right now 101 dollars maybe -- 102 dollars right at this very second.
Ultimately we'll have an impact on gas prices at what point.
Do we say we love drugs.
But it's just too expensive.
Well edit I think -- a lot of those people have been weeded out and if you looked the old body on frame suvs like a navigator and and top of those -- Are are strong but they're not nearly as strong as they used to be.
At the end of the day that that pick up makers have been doing a lot to increase mileage.
And the ram and that Silverado both hit 25 miles per gallon on the highway.
Ford has done a really nice job with it's ego -- engine I mean I give -- a lot of credit for being able to it.
Take 360 for horsepower and attach the word -- to it at the same time.
Truck makers are trying to address a lot of those things you see better transmissions and in more efficient vehicles.
I think that where you're gonna -- people and people won't -- the pick ups are any of those suburban truck owners that occasionally tow a boat or.
Taking -- are you.
But I got it that need different work if you need to be able -- -- 101000 pounds.
There is no car substitute to replace it.
Well I gotta tell you right now we love our trucks and to be able to put it go on -- -- and be honest about it is that it is an achievement it's got things -- -- our favorite guys who becomes the cards.
Have a great -- Think things -- -- parent you know.
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