Also in this playlist...
This transcript is automatically generated
And the backlash continues for Paula -- today target stores nothing's gonna.
Follow the Food Network and other big name retailers and cutting their ties with the celebrity -- But fans of the southern cooking star coming to her defense organizing assaults on the FaceBook pages of these companies and Paula dean's latest cookbook.
Now ranked number one on Amazon.
Here to break down what this means for the Paula -- brand for branding expert Karen post and mark Rudolph.
Thank you very much for being with us and you know guys I -- -- cut ups.
The start first with the backlash against the backlash now today we had some extraordinary comments about reverend Jesse Jackson.
Actually putting out an almost sympathetic statement in Paula dean supports and what we don't want to destroy this person Martha Stewart.
Saying I got kind of feel bad for yet but with what we got -- this is getting Jesse Jackson I since she is deeply troubled by what happened -- her legacy and reputation are at stake and and she wants a way out he seemed almost sympathetic and they see Martha Stewart's comments so first let's start with you Karen do you think that Martha Stewart -- Jesse Jackson and others are they risking their own brands.
-- coming out.
In -- or more sympathetic to Paula -- Karen.
I think it's a hot topic and they're they're weighing and that I thank Paula Deen.
Is -- -- of blunders she had many opportunities to really make this Friday and time after time continued.
Two did get a deeper hole for herself -- It doesn't surprise me that they make comments I think at the end of the day her brand is pretty much toast.
Yeah and mark.
What do you think about there's a real backlash against some of the sponsors who have dropped terror of Wal-Mart apparently had a big blow back.
Amazon or don't target stores did.
And I'm wondering what do you think that the endorses that have dropped terror that did they dropper too soon did or did they need.
I think this has all been -- hypocritical overreaction.
Up a home for her sin if you will -- apologized profusely she's frustrated or -- before the world.
And I think it's really time to move on yes Jesse Jackson and don't forget Jesse -- the same guard who called New York City Hymie town.
And that he recovered from that you have Al Sharpton who's on MSNBC -- -- -- show we never apologize for Tawana Brawley.
Filter by section