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We'll target is the latest company to sever ties with Paula -- and Diane Macedo joins us now with a look at that crumbling empire we've gotten a -- on advertising.
They got it to be -- so it's it's a growing list now we have target just jumping on board Novo Nordisk.
Has also come out say that they are severing ties with Paula Deen and we heard from Wal-Mart the biggest reach -- -- Saying yesterday that they are also going to sever ties and they join again.
A long list Smithfield Foods Food Network.
-- -- -- entertainment and Home Depot have already come -- previously saying they also are dropping.
-- The lawsuit being brought by one of her former employees who say that she used in racial slurs in the workplace.
And one of the allegations is that this came out what she was discussing her brother's wedding she used the -- word she said she wanted to be a plantation style wedding.
And she says she doesn't remember say -- that.
She does admit though to having used those words in the past you know she described a scenario where she was.
A recounting your husband being held up at gunpoint by a black man and a bank in the eighties and she said at that time she used in some racial slurs and she's making that description.
She issued this tearful apology though.
Both on YouTube and then again yesterday on The Today Show and that apparently doesn't seem to be holding much weight at least with these brands that have let her go.
Most of these today.
Big get -- before -- today show appearance -- coming haven't done it since seeing her on today show.
At the very least Wal-Mart target not over an artist.
That's Wal-Mart of course is the biggest hit to take their but they'll both have all come out after that appearance so it's not that they solve this and that's it no way it will hold back.
It was actually the opposite they saw that apology and still decided to go ahead with this -- and -- you're asking the -- you know could that have made matters worse.
Now it it is possibly know it whenever -- -- -- company has to judge something like this they have to find sort of a sweet spot because people who want reaction want it now.
Other people come out and say they've reacted too quickly.
And in this case.
Food Network and Wal-Mart have actually already received some backlash from people saying that it was wrong of them through -- -- -- -- have factor tiger and his supporters to pay is not covered it's a very double sided thing that's going on here announced that it's kind of interesting to see how it'll play out all right we'll see if you can come back this thank you very much Diane thank you.
Well we got.
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