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Journey -- in is increasing power in numbers.
With his start up pricing -- the Columbia Business School professor is streamlining advertising for the little guy.
Kagan says -- additional advertising can work for businesses with budgets of all sizes.
By pulling information together and creating benchmarks for six that.
-- thank you very much for coming in with us thank you I'm glad to be here or glad to have you.
How is pricing in -- prove that there is strength in numbers when it comes a small businesses and digital advertising.
Well that it's actually really question it's literally the power of the crowd anyways we basically from that thought that.
For small businesses.
-- -- -- -- -- -- -- -- You're never going to happen -- the -- -- -- 100 flowers and so trying to hold yourself to that standard and access.
And even if you do try to do really good job potential advertising people are always telling.
Well he should look at the each test things -- -- -- big enough to really be effective.
What we took you.
And 999 other force from all over the country think you're doing your own thing together that's -- future -- we learn what works well so maybe SA.
You know use the word roses -- ads because those -- really get good responses month's election pleaser.
What others -- like so what's -- small business is big it's dilemma when it comes to digital advertising is that the budget.
Actually it's it's a very questions lot of people think small businesses that don't have a lot of money.
Actually we look at it more that they also don't have a lot of time most of the small businesses -- at the time to go from place to place to learn all the nuance of every little.
And we need to use the stick with me Google and FaceBook.
And the obvious places to advertise we try to do is make -- single simple place to go we can do everything in a very quick way.
And also we implement the best practices for you to have to learn all the terminology.
We think he's so how else do you implement those best practices for businesses.
Can you -- we have steakhouse in southern California's -- When it came to us they -- advertising to the entire country.
And man delicious steak but I'm not going there for dinner from -- not from New York ticket so what we did is we put in just basic best practices and geo fencing.
We only -- their -- people who within driving distance.
I think when -- in which conferencing has never -- Please note that -- nothing more customers you say that it's -- -- that small businesses need these big buckets in order to be successful digital advertising why is that true.
Well I think -- small business it's a lot more target audience they're going -- with the local crowd with a rise of mobile search and the fact that we ball carrier phones everywhere and this search and knows where -- -- We can really limit.
Our budget to where -- most effective.
So instead of having to stand there with a megaphone -- just talk to the people will most likely be interest in our products.
Sort of say that -- bigger budget could help out gives you more options you can try more things.
But you don't need a lot to get started and we find that a lot of people start with just a little bit and realize that missing opportunities to -- -- -- more money.
In your starting with a one million dollars in funding.
What's your growth strategy you're helping other small businesses grow how are you trying to get from point a to point B that's also.
Tough on the -- -- -- small businesses is there's so many millions and millions and it's hard to reach them so we've chosen to do.
He has to take this this investment we've -- from one of our reseller partners.
We've gone out and we've made other partnerships with people who already talked to small businesses every day.
But local newspapers.
Digital service providers some -- you wouldn't think of as being very deeply saddened that they realize.
The -- they're -- print that -- same guy every week for could be longer than the internet's been around.
These guys also know a little bit about the Internet that they trust the sales rep who's been helping them.
So by adding this this new product to the repertoire he actually helped bring a lot of these main street businesses into the -- for -- so to speak.
So of these main street businesses is that your typical -- tell what what's the average client that comes to pricing and union wants your help.
Well it's all of them that I'd say -- and to be categories the real truly local business -- trying to get somebody.
Did the old make the doors swing kind of thing -- wants -- -- in the restaurant dry cleaner.
Where -- Rick you know written in their hotel.
And we e-commerce stores and sometimes you say a small store that's trying to sell some of -- stuff online for the first time.
It -- scuba store in Connecticut same thing for for years have been storefront in Connecticut very well respected and now -- able to sell.
Around the country.
And so these sort of the two groups that we -- -- you're also doing double duty -- professor Columbia Business School.
What's the exit I think you give to your students that are looking to branch out and launch there -- start apps.
Actually quite a lot of students -- interest in doing that and -- to try to do is getting very realistic approaches it's hard work.
It's not necessarily fair but if you really -- interest in that.
This is an area -- growing so fast it's changing so quickly.
The kind of opportunity.
And even if you go out there and it doesn't work out the experience alone like a month the next thing.
It's like I -- -- be very practical about it to use the tools that we we actually -- practical approach class with tools use those tools to do your research to do your homework.
-- -- -- -- And I think that's that's really happening more and more on campuses across the country and on the flip side what's the biggest lesson that -- -- -- their professor.
And I said anomaly things -- you -- my -- there's no way this business changes so fast you know -- possibly know every web site.
We're -- -- out -- so literally every class and learn something non years ago when I first started I learned about Skype.
Which had never heard that all international students every single one used to cut -- and now it's huge exactly so like you know little tip off early on.
From the students and they keep me -- -- keep mementos and what's -- -- biggest obstacle today to growth and how are you looking to overcome.
That's that's the real challenge -- things for small businesses there's just not enough time that -- opportunity chase down it's great.
But that means we work -- these partners and teach them.
What they're doing help -- figure out and sell it properly communicate the small businesses make -- the small businesses are getting the -- And understand them.
This isn't like -- -- excellent doesn't.
Who isn't Smart savvy he's really savvy businessmen they're running -- business -- need to be in areas not familiar with.
We try to be trusted partner.
That requires a little bit of soft touch takes more time to plan and a -- about -- -- -- great.
-- for us all -- Jeremy Kagan thank you very much for coming thanks very much.
From New York Kate Rogers foxbusiness.com.
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