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Station with sports president and CEO Alan Mulally first on Fox Business let's get mr.
-- -- to what's happening first in Europe and then to the US.
And then I guess we should we should jump over everything with China with Japan because.
I look at what's happening in Japan right now you saw the Japanese automakers getting hit today so -- effort to devalue the yen to pump up their stock market.
Only go so far.
What do you think about tensions are bays and his leadership as it pertains to what he's doing with the -- and white affects you guys.
Well I think it's it's really important worldwide.
To let the market's established the currencies and the exchange.
We are moving to greater greater integration more interdependent economies around the world.
It's just so important that the market -- the currency as opposed to them being manipulated because.
They're clearly that is mercantile is -- -- supporting the exports that puts everybody around the world not just.
Ford in the US -- puts everybody at a disadvantage so I think it's just really important that we let the markets of the currencies.
Does that go for what's happening here in the US because -- away with our certainly our our lower interest rates that we've enjoyed over the past couple of years -- been a beneficiary of all companies have been a beneficiary because -- conceptually.
Without go for here in the US to just let it happen on its own.
Well I think you know clearly lives the US market is very real best this very large in this very open and we are known.
And we have demonstrated that we are free traders and we believe in free trade.
So I think kind of both of them go together that we need to keep moving towards free trade.
Agreements that really are free and also then let the markets establish a currency but that it's exactly the way I believe everybody thinks should no longer term.
OK let's move to Europe European sales for Ford were down a couple percentage points from last year but not nearly as much as some of the other auto makers.
When do you expect that things might start to look better I won't even say flatten out but really start to improve in -- Well Liz what we see right now it looks like -- and maybe at the bottom kind of just bounce along the bottom a little bit.
-- clearly the entire European continent is in a recession now -- contraction.
-- you know in Ford's case we are actually accelerating the restructuring of our business.
So we can return to profitability quickly almost the same plan that we did in the United States by consolidating our facilities.
But I think to your point.
Our plan also was to actually increase and accelerate the development of all the new products.
No this next five years we're going to be releasing fifteen new products and in Europe seven of which we've already done.
The customers love them even though the sales are down.
Our share is actually so it's gonna take a little bit on the restructuring and along with what the governments are doing on fiscal -- monetary policy.
We see at the very bright future for serving.
The European customers especially with -- Before we move on to US do you expect that you will eventually bring back some of the shuttered plants in Europe.
I sure don't think so it's almost like the situation that we did in the United States -- has you covered so well is that.
The whole industry has over capacity in the most important thing we do.
This match our production to the real demand.
Because then we don't discount that that.
Do don't discount the vehicles we don't have to have an extra vehicles in the marketplace that they have to be discount -- the residual value.
So the most important thing we're all doing now and -- should be doing.
Is matching our production facilities and our production to the real demand which -- -- profitable growth for all of these companies going forward.
OK so you will not be bringing back European cut capacity interest in point let's get to the US map that we can breathe out and should be okay this is the great part of the story here.
You not only have gained market share in the United States but you have as you know done extraordinarily well when it comes to.
All kinds of petitions into your vehicles I've been following Ford's sync since day one right in Vegas at the consumer electronic show Ford was the only it was a victory when there -- so Bravo to you.
But let's talk a little bit about what you -- for Ford Motor here in the US in the next year.
Well we're very.
Very positive about economic recovery now having said that.
You know we're clearly at a slower recovery than we've ever had following -- recession but we're also -- recovering from the deepest recession.
Is Ford's case as you know.
We chose six years ago that you can accelerate -- investment in all of our new vehicles from the fiesta Paula we have to be F series trucks so we probably have.
Third parties we'll tell us that we have the freshest most complete lineup of any automobile manufacturer so as the economy as SARS to come back like has been.
We're seeing a demand across the entire product line and sales are up dramatically and we are increasing our production can reach that from that to me.
And you guys are also coming in with different kinds of vehicles like hybrids electric vehicles what I'll ask you this question really think about this.
What will we see first mass adoption of cars powered by natural gas or mass adoption of cars powered by batteries.
Well I think it's an excellent question and I think you'll be a mixture list because internal combustion engine will be around for awhile.
And what we're doing with the Turbo charging and direct fuel injection.
We were actually improve the fuel efficiency over 30% reducing the CO2 by two -- so a lot of improvement on the truck combustion engine.
And I think we'll see continuing alternative fuels.
There we'll see more electrification and I think the order of that list will be hybrids first.
Then plug in hybrids and as we work on the cost and the size.
The batteries can receive more electric vehicles over time.
I think there's a great.
Great market for a natural gas I think that the tanks and the package and issues we'll see those on the larger vehicles especially on the longer trucks.
OK I think that's okay see you think it's just going to be natural progression of hybrids and then to the natural gas and the other as as we see development with the batteries.
Before we go you've got a lovely picture behind you over your right shoulder and this is a fascinating idea it's almost like antiques road show.
-- asked about this ad which is a painting that was in and out of the Saturday evening post.
Ninety years ago and you brought it out why Alan.
Well this is really an exciting story and -- just the context is we're having -- meeting today with.
With all the thought leaders stuff from around the world on what the trends are what people really do want value and our world going forward.
And when things -- gonna share -- them tonight is this campaigning in this advertisement that you see behind me.
And Henry Ford took this -- went out on January -- 24 of 1945.
This Saturday evening post and at that time he laid out the vision for for going forward.
That writing on the people's highway should be within easy reach of everybody so quarters and a dedicated itself to a full family safe and efficient transportation.
Also provide -- most affordably so everybody can appreciate the freedom.
That are mobile brings and so in a way that was that the foundation in our inspiration for when we create our new Ford gonna focus on Ford and Lincoln.
-- -- -- Best -- class vehicles and make them affordable and available use our -- for everybody so very exciting development a great foundation for our Ford Motor Co.
Alan Mulally CEO and president of Ford Motor Co.
thank you so much for joining us as you start your three day trend event there -- -- -- joining us first thank you so much.
Thank you -- we will.
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