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We have got a great conference room for you this week I have Jeff Flock.
We are inside a dog food factory that's not something that -- Likely to see a lot of and I tell you I've got as part of today's conference room.
The quintessential American success story that I don't think you can really make up.
You're looking at a facility in Milwaukee Wisconsin that they're already expanding out all but where it started.
Is one of those great stories -- -- it's your story the story of starting a dog food company in your own kitchen.
On the upper west side of new York and your apartment.
Well I adopted a dog I rescued -- he was very sick and I did research on -- -- and found that this is the very species appropriate healthy way to feet.
Tell me about your dog food -- want to bring in your whole leadership team here -- Joan Guzman is the CEO.
You have dog food that is not like any other dog.
And it's I could just said it any better myself I mean -- -- is 95%.
Means and 5% organic fruits and vegetables.
Robotics and added vitamins and minerals it's.
You know it's as close says that humans it is you can -- And there is the market for that now we're looking at cat food right here in what.
What kind of -- outta my look at.
You -- looking yummy salmon and chicken.
And that is when you say -- salmon and chicken it's mostly salmon and chicken it's not.
Some of the other other foods may be labeled as such I know there are no -- -- feminine chicken.
With because I wanted to watch the process here.
From where it starts and I think -- some.
The dog and cat food companies would want us to come walking around the plant you're proud of what your pre.
Well not only is the that it may seem but we've got to patents actually I think safety.
-- that's why I think there's a clean here I mean this is part of what we've done to make sure that the food is safe and can be handled easily.
Want to talk to your director of sales about.
Marketing this because this is not -- This is the high and I would call for Cadillac Raymond -- think that just does it justice.
How do you sell a product -- clearly.
Is well beyond the bounds of typical products to people now for much like.
Well our our philosophy.
Is that some -- food is better than none so we're trying to get some of this into every pets -- they don't need to be using it as a complete balanced -- -- -- hand.
-- what we're trying to do is enhance -- pet's -- by getting some of this food.
In today current feeding imagined we would that cost a lot and how much is this stuff.
Well I'm back -- -- -- -- would cost about thirty dollars.
But that could last you know couple two to three weeks depending upon how someone chooses to use it.
That's the other thing I want a talk about it.
-- we know that our viewers here.
Are a lot of medium sized business owners that are looking for an edge one of the edges in addition Marie to the to the safety that you bring to the food.
Is this concept of freeze drying and I want to bring Lloyd parks and if I can.
You're really turned on by this concept of making the food available.
It's kind of a way to make it fresh food available like in a back.
I think it's taking the moisture out you're leaving it that has really low water activities north side shelf stable and -- have the same benefits as a frozen product.
Where you do that is in these giant bats over here exploit anyone -- -- I'm going to look at these units either composite three chambers the three chambers at the senate once I think that's where all the back -- -- coming from the two chambers on the outside was about the product and can -- in the water evaporated freezing temperatures I'm an at the end of about it on our cycle you'll end up with a really -- wrong adding.
And this is something that.
Obviously distinguishes your product from other dog food cat food products out there right this this process -- absolutely this -- the gold standard -- How do you feel -- now about this economy right now because obviously one of the things that the high end of the economy sometimes is affected by.
People's confidence that if you feel more confident about your job maybe you're more likely to all the quality of your dog.
Yes that's right you know we have a very loyal customer base and that we.
Part -- the stunt cheese brand is a premium brand and so we found through the recession.
The growth has continued we've been running at about 50% here every year.
That -- and and -- market tends to be able.
More recession proof -- some the hard goods like the accessories any yet pet beds and stuff like that.
So it's -- constant growth as people realize that if you're gonna spend money on your pets.
The most impact -- -- that is on their health and that's what what they eat.
Before we get away I -- and with you Maria on the subject to what you were doing before this you worked in the fashion industry and you told me that.
Well -- a few job issues he is either quit you're fired you can almost even remember how that went.
What's the wisdom that you share with other people out there who maybe aren't finding their niche is there a future for them that you.
Absolutely there really is I mean it sounds very cliche to say elect follow your dreams that.
Out of the things that you love and worry about the rest of it later but I think that that certainly in my case this is true.
You made it happen yes.
But a lot of other great.
Well we've joined the joined by some of them here on this special edition of conference room.
Not a lot of places you'll see the inside of a dog and cat food plant they're proud of it here in Milwaukee Wisconsin.
Thanks for watching this edition of conference.
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