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Pulled out of the existence of the government's prism a surveillance program is public knowledge companies like Google.
They're scrambling -- reassure users that their personal data and activities are safe.
In a recent online -- Google's top lawyer insisted that the company is not in cahoots with the NSA but.
Has the damage already been done joining me now in branding in -- marketing consultant doctor John then ten pillow and look at this this I think is fascinating because.
-- -- in their own -- we all know that who knows all kinds of stuff about it that's why.
You get to add to pertain to something you just search for all that sort of stuff but now they're trying to pretend like the government there they're there they're trying to keep a distance.
Yeah well I think that's more.
Of the issue fool Google and their criticism that is.
How will we use Google what any mining from us and I think that that is something much more serious.
Then even the privacy on the government side.
Seen as I've always had this -- a theory.
That one night you know I signed up for of these -- -- they didn't come forcing me to have a -- sign up.
And wherever I go with my visa card I happily leave a trail right of everything I'm doing that I'd I'd just -- same thing with the -- right.
Well you know what they -- they really could do that.
Who make this good you know you were always healthy after we have a heart attack.
This is kinda like their -- attack.
-- what bill and they'll be can be stronger if they do some things and one thing I would say is make the paper trail.
Yeah you have to sign up for as opposed to mental make it voluntary -- as a -- -- But when it comes to products and marketing.
This is one of those this is one of those products that I look at -- go well.
If I'd if I don't like what Google's doing I can go to bed and no I can't do that because that's Microsoft and they're doing the same thing right up I don't know -- go to Yahoo! but I can't do that -- crap.
Go anywhere so you give you give your customers that'll alternatives and what you do what that means very simply is you must do what I -- A -- -- -- which is find out what your customers want.
What do they want what what what today wanna do.
What are they going to respond positively to win -- -- better than the next guy and I think it.
Market share well I've seen a few loose loose tidbits of stories about people that are crying to market.
Email systems that are encrypted.
Right problem with that is you have to have the incurred encryption subscription that I have for us to be able to send an encrypted email.
Right and even then with the way that the techies work.
I don't know maybe they would know how to un encrypt very in my.
Well I think we have to get away from the techies we get more fillets to what the customers want because when he talk about a brand.
You have to tell you told you about your customers and that and the technology company that was begins to.
Be more concerned about that costs them to than the technology.
Mozilla folks that are gonna win in the long run and that's where it's all about.
Branding is all about should forget market it has nothing to do with you have to do with your cost about.
All right so we've got Google would get then we got Yahoo! was probably I'm leaving some out but.
If if what if we were signed up with that company from China and they regret in her information although I I look at -- for example Google the majority of their business comes from overseas not here in the US right they have up a branding issue may be with does.
But I'm thinking some some guy in Beijing is gonna go why am I doing business with -- -- why am I giving them my information because they're giving it to the US government.
Very simple you do with -- and you know your satisfying the need for the Chinese consume month.
Better than the next guy that's what it's always comes down to -- it's always about trip cost the mark.
And making and making them feel -- what the eight mile giving them exactly what they want.
That -- how he would.
How he would clean the dirty spot off of what author of the brand another word the dirty -- is there is there in cahoots with OK because you become an ambassador at all vote could whale.
And what you do is go and -- Have a plan of action which I would call let's discuss all let's walk and which you.
A -- to dialogue between you annual or.
And annual cost them is so that they feel.
That they are in fact.
Going to -- that part of my decision making -- right and also if you if he can't even smarter about it.
Establish a a program.
Where you get way you you gather information.
From mom from your customers and -- them and communicate to them that you really care about them John tend to load thank you so much my -- to -- always a pleasure.
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