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Indoor cycling -- flywheel is taken your average spinning class to a whole new level.
This boutique fitness companies only three years old and is opening war locations -- across the country battle all over the cut the world.
And the CEO and founder get this started the company during the height of the recession joining us now let's take a list thirtieth -- sports CEO and co-founder.
It's an interesting thing because everybody's.
It's horrible for small businesses you started them just a couple of years ago you're now in what 28 locations when he four locations and for cruise ships and -- okay sub's gonna -- so don't forget the cruise -- which is fascinating it enough itself but first let's get people up to speed with the concept -- it's not their neighborhood.
-- -- sports more than just to spin class correct.
A final sports is a boutique indoor cycling studio where we use technology.
And fund effective amazing classes to drive.
An incredible forty -- and experience.
The bike is the vehicle but the experience really is is flywheel and it's very different than anything you'll find in a regular Jimmer anything be different -- studios -- Around the country now the -- it's not just around the country is that matches around what you even open up one in Dubai.
The the experience that they have in Dubai I'm imagining has to be very different from their experience here right for one thing.
Probably have to separate the -- know it's very interesting.
The actual in studio experience the class he would take in New York in the -- taken divide in the studio just celebrated its first anniversary.
Are very similar.
We do make certain changes to adapt to local culture.
But the actual product the studio and the product in the music and the experience is very similar whether it's goodbye or -- -- universality.
To -- all there is.
It is that's more to the instructors -- in the instructors style than it does to any particular -- if you weren't on.
It about starting a business that would initially be capital intensive because -- these -- are not cheap.
To have to -- the real estate or at least renting at least said and to get up and running to get a marketing out there and yet.
We would arguably be going through tough economic times what it what was your experience.
People thought we were insane.
-- this summer we we began concept in this idea in the summer of 2009 it really plow team at the end of 2009 march 2009 was the bottom credit -- -- had this idea came to life in August September.
And we opened our first studio in February 2010.
-- -- we were daunted by the overall economic.
Environment but we really thought we had something different that we had to bring to market.
Quickly which was.
Capitalizing on this boutique fitness trend that was really Mason in 2000 -- keeps using the word different I wanted to be specific here because a lot of folks -- say look -- -- we've -- even need instructors you you can do everything electronically.
How does your process differ for me there's something we could see on the screen in front of us or something to regular spending -- -- or -- cycle competitor sure.
I think our product is different for three different two different ways the first is -- a service based environment.
When you -- in you know you're in a boutique everybody knows your name is a community around you you come with your friends you enjoy that sort of that that energy that's derived from the group the second is there's level a level of authenticity of flywheel that is really unique.
My partner and co-founder -- Zuckerman has been doing this for fifteen years she's been creating and building boutique into recycling programs.
And flywheel is the culmination of all of -- bad experience.
And the third and most important thing.
We develop some technology -- flywheel that allows you to track your progress and compete with other people in the room if you want.
And what that does is it doesn't allow you to heavily today.
Even if you're feeling.
A little tired when you -- in when the lights go down in the music starts he's -- that little computer on the bike.
You know your score from the last class and you push yourself hard and that extra fifteen or 20% of effort.
Is what drives -- Oh by the way -- I've taken some of the classes it is not intimidating they will walk in and help you set your bike they are very helpful -- you can use their shoes if you want.
Let me just get to your recent investors the CEO of coach is impressed enough to be investing you've also got.
Jillian Michaels and that's of big investor don't you think a -- and so what is it they see in -- and where do you clavicle in the future aside from the cruise ships that you have house why we'll see.
I think what people like -- and people like the -- family see in flywheel and in the boutique fitness.
Is a trend that isn't going to stop people are moving toward this specialized product.
And the flywheel product is especially specialized we have proprietary technology and a proprietary program that other people don't have it sets us apart.
And allows for point of differentiation in every city that we go into everything they see this really important is.
Flywheel is not a new York and Los Angeles product -- -- it works everywhere.
We enter communities like Seattle or Charlotte were about to open in Raleigh and we resonate with those communities.
And therefore its its its national on a big way in a big way and it's -- And it's it's bathing -- season Nashville to divide that's that's quite a contrast -- -- is a great to see -- show -- thank you heard -- say that I -- and -- you know we should also mention as I said how many calories deeper into the single depending just average I mean between 50800.
To give -- big ocean and no -- -- and -- and in the -- -- OK so then -- -- the case do you good to say thank you thank -- much.
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