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Apple once seen all -- perfect but for the first time in ten years reported shrinking profits declining shipments of iphones.
What's really wrong joining out Dan nearly foundered studio network.
Insights a real time analytics firm thanks for being with -- -- -- so first tell us what do you think Apple's biggest 234 problems are.
I think the biggest issue is there that they're not listening to the customers -- -- Is -- also said if you ask the customer what they want to -- tell you what they want but in reality in today's world we we don't have to ask some questions anymore we -- to listen to them.
And when you listen to what -- learned.
Boy you learn is so that they're losing traction with millennial some teams similar -- -- -- represented.
Roughly 500 billion also spend here in the US I'm always seen as a precipitous loss that's happening in the conversation over a period of time.
So equivalent to what this has happened -- the stock price and what ironically -- have conversations where you monitor the conversations and then what are the conversation saying.
So monitor the conversations across roughly 200 million places across the web.
It's about a hundred million consumers and so what they're saying -- -- -- the worldwide developers conference for example.
Well people are really excited about idea IOS seven.
They want excited about the -- in of itself they were comparing it to android -- old world used to be android compare to it's now it's being compared to android.
If you look at things like the iTunes radio.
That they weren't really interested they were intrigued by it it's an old thing it's on a new -- study of the new thing is Spotify and pandora not a new radio solution is being brought up by by company.
It does seem a little sleep in their -- yet does seem a little if you want but -- apple ever.
Thinking hey what a twelve year olds want -- does it -- out that apple and other makers ought to realize that they should look at what twelve year -- want.
What we have to if you're thirteen year old has a couple complaints we got that they don't -- me that they they think that they think that they're they've guts are gonna drive this let's be honest in today's world.
With a consumer moves at that speed that's way beyond any company can move we have to get past using -- it got only we have to put data next our situation.
And so that's hopefully what we need to drive -- and Apple's not doing it it's clear with the new commercial just came out with it was clear when they came out with a Mac genius commercial on a cup and after a week of being on TV -- -- commercials.
So -- -- commercials I mean it's it's kind of going back to nostalgia again to be taken you know palm -- creates it you know -- designed in California by apple really that that the the consumer doesn't really care about -- go over 70% of the get -- care right 70% of the product is made somewhere else is not made in the US OK so it's not authentic honest honest with kids specifically with millennial some teams.
You're not authentic.
They want nothing to do if you are not Dan obviously they're kind of talking her own book here because you sell these services the companies to help them track all those opinions so without plugging your own services.
Tell us a couple key things apple needs to do to fix this.
I think I also they need to get into a mode where they are actually listening to -- -- it's very clear they're not they're -- listening to the consumer after the fact.
So the great thing about -- state is when I'm making a decision right I need to make it in the now rather -- in the future.
So stop this is stop thinking that we know what the consumer wants and -- actually listening to them.
By segment I mean the massive drop in interest of -- almost a 70% drop in interest for millennial some teens that's a massive issue.
So let's try to figure out what it is that we should be bringing them elect that he infuse our creative in that way but what I think I saw that 70% drop in interest and apple from the -- you magic that where based on what measurement.
-- based on the number of conversations and we can hurt we Carly that simulate its stock price I mean it.
If it's a massive issue it's not a small issue at least people read about 500 billion dollars of spending years in the US alone from millennial some -- but -- issue.
Daniel I think about an extra -- that's got -- think that that investors have we known ahead of time there's a 70% drop in the -- interest apple.
They might have thought that maybe -- -- self thanks for being with us today -- --
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