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You look at commercial -- see advertisements they're about consumer products.
-- needed for the children needed for the household it's usually a woman on there but now we're working.
We even doing a story for awhile now the latest resurgence of from Pew Research Center shows that 40% of the predators and -- my mom.
And winning so things are changing our next guest joining us from Washington DC Vincent -- -- the VP of development and communication that.
The national fatherhood initiative Ivan and I knew that.
I panic isn't out just one just -- and you marry.
I am now that we have your buyout.
Overly -- -- did your wife feel about you working on his effort to get.
More men in -- household and it rolls it's well I think she would prices rose -- working on my own now.
I think -- -- is delighted about it.
And you know I think most most women actually are which.
Causes -- to really not understand.
A lot of those commercials that you were burned to.
Before -- show.
Man is basically being incompetent and women -- it harder to get home because I don't know any women kind of want their husband to be that TV and company and its right.
Exactly so Watson wants these commercials up again but yet always these commercials if people have to be somewhere our.
Quickly marketing it gonna start changing to keep up the mind.
Absolutely and that's I think you know what we're seeing in this commercial.
That it's out now like tide and -- Which shows -- dad doing laundry which is you know.
When's the last time you Soledad doing -- -- anywhere movies TV.
But obviously -- lots of dancing laundry and I think tied down -- recognizing that they're using and it's an opportunity to support the national -- I would gladly take a look at adding that went -- right now.
Lily she's pretty much lives of their favorite princess perhaps.
And she's not exactly tiny and even if she can sustain shall -- for a -- straight.
So I -- -- you know those we Goldstein's and counting to get a fresh and salt.
And since I'm the one who has to do laundry and do it any expert that would do -- letter please share.
It that feels so real -- -- is.
My dad has never done.
A deadline -- -- -- life but my nose -- -- -- he does.
-- -- to bring them.
Yeah actually it might in London this morning actually euphoric and so we're we're all catching on now did you get in trouble and you don't fold or dry the right way or the right number of minutes you get to -- for over a giant you know it's like picking.
Well frankly my wife actually does -- -- on our house but.
I tried it in man.
Actually does make -- of the way culture that's very -- -- be huge Twitter party tonight to promote this effort -- The initiative as well as tied in Downey can tell us about adding -- tell our viewers about that they join -- Yeah absolutely so the -- you just saw.
I'm on the -- -- there there was hash -- dad's way.
So every time that that hash tag dads -- used on Twitter one dollar's gonna be note donated to the national father.
So are tied as -- You know -- down you're just doing a fantastic job promoting this -- recruited for daddy bloggers.
To really can't I get out there promote this positive image of fatherhood.
Obviously get out there promote this act act and all culminating tonight -- -- Twitter party it's being organized by these daddy bloggers.
By the folks who put together that -- 2.0 summit.
Which is a huge gathering of gathering daddy bloggers and other pointers.
In the father its base and of course national policy initiative tied down so -- ways to hash tag on it 8 PM eastern time tonight on Twitter.
Get on there -- using that hash tag hopefully we'll get this thing trending and obviously.
Money will be donated by tied down into the national politics.
Right now like this idea because -- it makes sense in the timing is right and -- It will help with the family structure -- it -- right but.
What do you think tide and downy and other corporations out there aren't thinking with an initiative like that what I would -- -- supporting something like this.
Yemen I think they see that that things are changing of the family in terms of the level of involvement.
Father -- stated they care of their children housework.
On and they they want to capitalize on that they want to show positive -- -- -- father because they know it.
Dads are increasingly making these sorts of purchasing.
The engines in the home.
And so you know you're walking down the aisle and you -- that -- Either there with mom -- there by himself I actually do just as much or more.
Shopping and my wife does and so I think for especially for dads who have -- -- -- in advertising for so long.
-- -- -- companies like Ty doing such positive things like this when they're walking down an -- they see that tied follow there they're going to be moral right to buy it.
And I think titles that.
And maybe dads can start San -- not just gonna buy that brand because my wife always tells me Taylor I'm glad that friends because they market it's mean I think that will help me in my daily lives so.
It and not to just make it about money and know that it's -- but it is certainly -- revenue stream.
For companies and markers my understanding that they need to keep up with the times -- this time it's certainly changed with.
If parents are married moms working too many times mom's making more than dad and then of course and households where parents out there.
Yeah absolutely and you know I think and going back when he said earlier about about the bombs and -- I think moms are actually going to be more likely to buy products that show their husbands.
In -- in a positive light again you know mom wants their husband.
You know to be incompetent or on involved and so I think you know companies like time -- -- Burton positive things like this -- they're obviously doing social good.
By strengthening the institution.
And -- of course you know helping open folks understand that -- their product is one that's for them.
On so I think everyone kind of winds so that's -- on Twitter at at.
-- to Cairo we'll leave it there thank you so much and -- going to be -- -- quickly if they want more information.
They can go to fatherhood dot org which is the website of national father and on the screen right now thank you we're gonna end with one chat from -- look -- say most -- -- -- to do laundry and cook.
And most domestic skills.
While -- at it unless they're complete slobs.
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