Also in this playlist...
This transcript is automatically generated
From -- handmade burritos to rock climbers in Colorado in 2002 to pumping out more than eight million food items last year.
Phil Hanson founder of evil foods carries with him the classic entrepreneurial spirit.
Never straying far from his friends thanks so much for being here welcome -- thanks for having me -- got the idea for your company.
After burning out on a restaurant scene only where the idea came back.
Yeah you know I had a lifelong passion for food and at the time I was fresh out of college and Al -- living in Eldorado canyon which is a great place in Boulder, Colorado doing a lot of rock climbing.
And I thought you know hey I'm really burnt out what if I were to just quit my job and make -- and -- rock climbers -- -- -- canyon can that was kind of a classic.
-- eve entrepreneurial moment that led to the brands -- it was a complete failure actually selling.
Burritos out of the cooler to rock climbers could but I ended up -- labels on the burritos and end up selling them.
You know door to -- due to copy shops and convenience stores and gas stations candidate get some kitchen space.
Before and you know within a few months I was running -- made fresh daily burrito company at the time.
And a -- from there I mean that over time I realize that -- was going to be super limiting the -- and I start looking at frozen there was a gaping hole in the market and frozen.
On for a natural and organic premium convenience brand that people were actually excited to heat from bombing -- -- with so you know I saw that as an opportunity.
I I re branded -- -- -- reposition the that the company to take that space.
It worked I want and raise capital and then we then the then the -- brand was actually born.
-- only about four years ago and since -- it's just been an incredible success.
It's taken off.
You tried selling burritos.
Tonight on timers like you said and it totally failed no one wanted to buy him so how did you persevere had a do you take -- rejection and how did you tell yourself OK have a really great idea here.
I just need some me to believe and.
Yeah you know I think that entrepreneurs always look for opportunity.
-- you know to make their dreams work and in those early in those early days it really is just about surviving.
You need to survive long enough to kind of learned to evolve to get lucky.
-- and that's what I did you know I learned over the years I made a lot of mistakes but I kept coming generating and evolving my approach and -- that's what led to the evil brand.
-- for years it became a million dollar -- -- selling and tired and end stores like target and whole foods.
Served on Frontier Airlines include so at what -- did you realize that you're becoming a -- -- that you where I'm living this entrepreneurial dream.
Yeah I think it's really been kind of the last three or four years when it came out of that period where it was really really -- more like desperation.
-- -- came into this period of what I kind of call the golden age of the company where you know it's explosive growth it's super exciting.
-- but you know I think even beyond that you know hopping on on FaceBook on my FaceBook account every day.
In looking at consumer sentiment looking at what that the ways stop consumers are interacting with our brand and what they're saying about our brand.
They're saying hey I can't believe this came from from a frozen food company this is so incredible this is so delicious.
On this is what I would expect to eat at a restaurant.
On the you know we love your values we love your food values we love the -- and diamond ranch beef and pork we love the use antibiotic free chicken.
Com all of that stuff is really and that's really the sentiment that that kind of created the feeling of success.
-- there was one point -- said you didn't know what terms like asset or liability that he really didn't know how to start a company.
-- -- what advice do you give to other people who might think that they have like the next big thing that there holding onto that don't know really where to go from there.
Yeah I think it's really important in the early days to take a lot of risk -- to be comfortable failing and to be super each respective.
Com and to reflect on you know your successes and failures and know what you don't know you know the best decision that I ever made the company was the decision to bring partners and my company.
-- when I brought my partners and about five years ago they really brought the sales and marketing know how I learned how to be an operator.
Bomb and I was the vision of the company and I know how to work.
You know day and night but I didn't really know how to build a brand and they taught me how to do that and you know a lot of the success on the we've had over the last four years I -- -- them.
-- but I never would have gotten there if I hadn't you know known that I needed.
Outside help Franklin for people to do that so -- -- back what has been your biggest obstacle.
Would you say and it and it and started the company branding it and getting to -- -- -- today.
Yet you know I think the competition is really calm unbelievable incredible when you start a company like this you see him to try to sell some breed -- -- some rock -- And you're not saying hey I'm gonna go into the consumer products IE business -- the consumer package goods business but that's what I did.
And that's where we are today so in those early days you know that in the -- from you know who's saying hey I'm gonna go be a restaurant person to.
I'm gonna go make burritos and -- of a cooler that's a logical step.
-- but now looking you know looking back you know twelve and a half years later.
And being kind of a consumer you know consumer be having consumer insights and all this consumer information and thinking about the ways you you know in which people want to interact with our brand and what they're looking for.
Bomb it it's a huge leap.
-- so I think that -- the competition.
Me and just the industry that I decided you know bomb accidentally to get involved with was probably the biggest challenge.
But -- overcome it and and we can't wait to see where nine -- -- and founder of evil sits thanks much for being -- until it's.
Filter by section