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On the floor of the New York Stock Exchange special -- this morning with us we have the president.
Appeals USA Chris Alberto is here with us today too it makes -- special announcement for your company along with Captain America out looking go ahead.
Obviously teaming up would marvel.
To you all is up to something new and what is.
Yes so we -- -- -- and skin -- company it's been around for a 162 years right here from New York.
Made America -- we have a new product for men called heavy lifting for serious thing for anti H and so we thought.
What's a great way that we can bring the spots line.
We tied it with Captain America Marvel Comics create a comic book based on -- -- of storm and brought Captain America and two entities from New York as well.
And that's great I mean -- you when you talk about wrinkle cream I mean obviously and this is a men's line for this secular -- This is important right is this part of your growth potential.
So 30% of the business for kills is men men are buying exponentially.
And the trend is not stopping.
Men are more concerned about to skin ever than they have been before.
We don't want to get those fine minds we don't want to -- we don't want that you know we -- want to lack of firmness so men are really looking for this the biggest trend.
We talk I know your your you -- different segments sun care hair care skin care.
-- most lucrative part of his.
It's always going to be facial skin care and that's the thing that is.
The most loyal for people because he can run -- of lot of things but you don't -- -- run out of your moisturizer.
So important to team up with good looking Captain America here and -- have obviously.
A famous brand team up for this for this promotion.
So you know kills is always been about quality and we very rarely Coke brand but when you look what's going out there with the superhero phenomenon.
If it was really it's really something that people connect with SI have -- mild comic books so we just that this will be a fun way to bring it to life.
And you actually gave that there is actually great comic book that they gave out here today saudis that begin this city to have you had other famous folks people -- is that not an important part of your business.
We have had many famous spoke spokespeople.
All of limits on it for charity so we don't actually -- them for it we've had everybody from Brad Pitt to just couldn't do it Julianne Moore -- around.
Do something on behalf of kills.
How I'm how often do you launch a new product -- me now you're talking about this -- heavy lifting.
Cream but how often does a new product.
Come out from -- so we really pay attention listen to our consumers it's always generally with -- We to a lot of research and we make sure that we get to customers exactly what they're looking for so we won't come out with something just for the sake of -- something you know.
We -- makes -- something that -- customer wants and as we listen closely for them.
And you had a long history I know the company was out of Bakken 1851.
Here in New York.
But you yourself have had.
Some great experience over the years of working at Bobby Brown just to name a few and so as so what do you think you'll continue to grow the company and what it what are -- your growth.
Prospects look over the next five years for example what do you hope for -- I've been thrilled to be with a brand for thirteen years have been president for seven but I did a -- for 24.
And the one segment I think that we're gonna continue to see is that.
Women are really looking for no nonsense products we lost our first TV crane that's been a huge trend in Asia now it's here ours is phenomenal.
And we also think it's going to be big trance with men anti wrinkle is just the start but things that are can really kind of protective stance and you're gonna see.
Bigger break -- you're gonna see see see cranes for women blurring prints are meant for women.
An anti -- from a.
I'm curious I mean you have so obviously so many products you are the -- worldwide internationally known and I don't think there's a man in this building here to New York Stock Exchange.
Who didn't jump.
For the cream this morning that you gave out here.
Because it's not everybody lives and they know it works and obviously hasn't a great stigma -- that at this point writer but he rep respect skills.
But what I -- Biggest costs you face as a company when you know if you receive your 12 and three costs -- -- The terms of cost I think that what we've always been able to do really well -- manage costs because first of all when the recession hit.
We were able to keep our costs really we do that because we don't -- any advertising.
So we don't pass this pass across such a consumer.
And we don't do any sort of outer carton unless it's required by law so we also don't have to passers.
And costs onto the consumer we've been very careful about the American consumer there and then their pocketbook.
Last question press.
What is your favorite product and I know you can't name one because you love them -- what are your favorite three products got.
-- recovery for nighttime it's in this incredible product she drops ignited interest and back plus you're more cyclists like me.
You can't live without it.
Super -- -- it's an SPF fifty nobody should leave home without putting this on their faces -- UT guard.
Version of it as well and of course I got to always give a -- -- avocados I kind.
These -- have but I don't like him on them day and night surpassed -- camera.
When you look really -- you look at Barry adds -- you're products.
Are working out ocean the Captain America wants on the -- -- but don't use that heavy lifting so all good thank you Chris -- article being with us today the president of -- USA.
And of course teaming up with Marvel Comics in order to launch this -- new -- -- this new products -- thank you for being -- -- on the Fox Business Network.
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