Small Business Center 6/19/2013
How to use your passion to launch a business and successful craft brewery celebrates 125 years in business. Plus - Sisters launch a business together ...
Jun 19, 2013
How to use your passion to launch a business and successful craft brewery celebrates 125 years in business. Plus - Sisters launch a business together ...
Jun 19, 2013
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-- -- Lexington and the George Zimmerman trial mountain -- in the name the next half hour we're going to be talking about.
Small businesses and first up we have Wendy DOS and not only did she were feared boxer also the owner of your own company now does he just started around Thanksgiving with your sister -- And that could and thank -- sales are really good thank you admit has taken on.
What started as a simple project that we want to do something for Christmas for family and friends and we.
Started doing it and figure that we could do it better men and -- close to -- Coastr and that's all you're making well and I -- coasters.
And refrigerator magnets but it's all wet -- trafficking.
So let's all.
That sort of hope.
But that kind of stone that we lighten.
We -- the images ourselves -- so that sort of made it a little different than what's out there what's available and what anybody can do so we work on that together I do the designing my sister does most of the production.
She just knew how can you just knew how to drive she just knew -- -- -- -- -- it's a much you can find out on the Internet.
And it says I'm out -- learned to basically have learned to -- our own stamps and a watching -- -- -- us.
It was something I want to do so that I researched it.
And then the stamping was something that.
It's out there and you can find a lot of instruction on it but again we wanted to make cars different.
When you fulltime job getting terrible time -- they're saying you guys just said.
Oh why not.
It's good to -- visit.
Hi it's good to be that -- we wanted to find something that we could do together and she's in Arizona I'm in New York.
Iphones and -- timing is terrific because that's a tool that we use.
Back and forth.
We use it and we used to -- like sisters every couple weeks.
Now we talk almost every day because we have and this business to talk about and we have something to share so it's -- Great deal to do that to have a partner.
She's my sister and.
So April where it's a small amount of money -- didn't miss out on the just imagining you said to yourself OK if it works great right it does -- it.
I'll still live there I was in nominal investment and you -- yourself.
We suppressor cells the main outlet for our product is on at -- and which I don't know if you're familiar with FC but it is a great tool.
For local artisans to build and sell -- products and basically to happen online.
Britain very -- now I'll play with very little setup.
They process the credit -- forests.
There we get it checked every Monday that goes into the business bank account and we can to -- shipping through them.
So it's all very.
Accessible it's almost like if you don't have the idea.
I -- you have any idea there's no you can't make exactly if you have no idea and you.
You put the time and effort into it.
It won't just make itself.
You have to work out -- you have to keep posting things and when we.
Post news designs on FC then we also posted on our FaceBook page retreats to her Twitter page -- In trying to get that both -- from media.
Understanding -- -- area.
It works well we have a couple of Kuwait clients who have really fall in love with product and -- -- them -- gifts and so then they post it and then the people who they've given the gift to.
Take pictures of it posted on their FaceBook and it starts that way which is -- They also trying to fill it and neat you know ready to give someone something for Chris Mansour -- our house warming get -- stay within this.
Certain price point but I don't think it looks at Santa and unique.
And went with our coasters that it's it's eighteen dollars for -- four.
And six dollars for shipping so to gather it's under 25 dollars.
And we wanted to keep the price point in that range so that people could do exactly that by one.
For birthday and then Bryant for somebody else for.
For a holiday are -- -- understands that mindset that's calling -- out -- this.
No hitting shipping the exact -- -- -- -- about it.
So that baby's social media is it to announce -- -- sale when there -- coupon artists and design.
All of that all of that would be at first when we sent the FaceBook page -- what what Lincoln post I -- -- you know how much going to do this.
We got an email from somebody in Australia who -- -- -- we were -- there are so we investigated that and now we have international shipping.
So to announce that we put that on our FaceBook page.
Whenever we have a new design will put it on -- -- can get there's a holiday coming up.
Will change are the cover photo on the FaceBook page and that sort of gets the publicity out there and how are you building your followers.
We're in now and on Etsy will there's a -- on Etsy that you can click on that -- follow us on FaceBook.
It was not a lot of small businesses come on and say they use the different types -- since the media in different ways that work for them some don't know in the beginning today to expand.
It's it's an experiment but it's it's fun.
It's so what's next where do you see yourself and another year from now it hasn't even been a year that hasn't been here.
We hope and another year from now that we've doubled our sales and we've doubled our -- clients we've just originally host selling was not something that we even anticipated for the first year.
But a front line -- -- the posters and she knew somebody would -- shop in Baltimore.
They're now at a store called with -- in Baltimore.
And they asked us to do regional signs so we did some -- Because that's the market in Baltimore -- We have another friend who works for a shop in Denver and so complete -- -- in Denver.
It started Karen our products and last night week not an order from a little shop in and Greenwood South Carolina.
Top it off is that is the name that -- so they're going to start and again they asked us to do something.
With South Carolina motif and so will -- -- Coleman -- Pullman.
Yeah look at that so many options out there -- gonna put the FTV aids but.
Up on the board again and -- -- they want to know can they provide their own stone and you put as is my average batters and you could design and I.
Why not why not another idea yeah we did Santa question Larry I don't know why there -- -- -- -- group.
Welcome back everybody I'm Lawrence -- and I joined by a -- time I've ever met.
An Olympic medalist -- Bleiler.
Silver medalist in the sport at half pipe snowboarding -- regulation and again I.
I think track -- also business now in the first let's talk about the snowboarding stuff so I had to get it.
My family -- From just -- outside of Dayton Ohio to Aspen Colorado and I was ten years old.
And a year later I just I tried snowboarding Monday with an offense to my girlfriends because my Brothers -- no way that the time and instantly just.
Found love -- day was -- new challenge and also at the time snowboarding was just consider itself bad and you insists it was very.
Much about individuality.
And style and making it up as UN along and creativity and I just love.
Fat and what life like now you obviously chase knowing changed when you're seeing here on the -- a lot.
And I don't believe you aren't -- salary it's monitors sponsorships that you.
Yeah that nanny snowboarding is really different -- You know any of that.
Then and you know out there and Albania -- it.
You know you're getting paid in there we it's well individuals and so we have to go up -- -- and and get individual sponsorships and on the yes no -- teens -- And funded here and after the accident -- team but I mean in the it's through all of my sponsors back and you have -- new year not amount is that they thought -- -- Coakley for eyewear and hair K -- snowboarding.
Co owner and in -- company called mission.
Products and so it's it's it's amazing I've been really lucky to align with some.
Some great sponsors that definitely share my core values which I think is so he and and partnering up with these companies -- that you're headed in the right.
Any -- they have a business lines yourself because you aren't on Myanmar health yeah.
My husband and I and mother -- lot.
Started a company this is actually about here it's the companies called -- for usable.
And the whole inspiration -- -- -- companies to create products and that makes sustainability.
-- And also fashionable so that you don't have to sacrifice to be sustainable.
Being -- snowboarders traveling around the -- we've always -- the environment in mind.
Because we're able to see the effects of climate change first -- with what we do.
-- so where I mean it hasn't really conscious of having this reasonable -- -- kind of a litany using disposable plastic waters ladies and mean that really resonated.
And it's kind of all over it's all over the place this evening -- feels like the seasons have shifted.
Back a month or two.
And then the seasons have also just kind of gone and -- it.
It's up and down some places are getting -- snowfalls in places that don't even get snow and then way you're supposed to get now you're not getting it off so it's just sort of it's all over the place so billionaire who the inspiration was these reusable water bottles and -- bottles out there are incredibly hard to clean.
It does -- and -- little mouth opening and you know I'm very having me and then throw it -- because -- He says that's only -- and I came up with Alec yet when Damon has put out really -- -- stands for Al Islam extraordinary about it.
And it's a way to personify the -- wherever you go.
You pretty much happens -- if you had a it's it's -- -- -- -- so basically my husband went cigar guy's got out of Haq's side came up with this concept where.
Alex and you just open it up in the middle.
It's -- now you can clean it up.
-- can put your protein powders and dismisses me these again here.
-- -- -- in here and actually get them out now without having like fish them out with your finger riots though it yeah that this is death if they only products.
This is -- you know terrorist activity actually -- Alex a couple of years ago but -- -- issues that manufactures.
We're hoping to realize -- -- Alex than where were you where are you that we were hurt manufacturing in Indonesia in Jakarta.
And just you know small business had issues with -- With quality can you know basically selling its big huge -- -- that threats that we think we have a product that I'm wearing one now.
-- we've partnered with a company in Canada called strata brands and working on finding and manufacture.
We're working with one in China right now just going through patent rights.
That -- so we'll see where we and that.
And we go back to you as a snowboarder and I went the end again for a quick second.
You had an accident.
And it -- ticking up course for a little they came.
Tell and you're training now -- and went on that I am a practice it was last at this time actually June 26 I'm coming up and -- My one year from this accident I was working with my coach and the -- lean which is a huge training tool that we not use.
And I was working and double back flips and basically.
Was warming up to do the double back flip with that back in a corner and just threw a little bit too hard for that.
Check but didn't throw hard enough for the -- -- -- I kind of landed in that and that's the in between that you never want it to you.
And then landed with my knees -- and that is still trying to make it over -- -- and basically my means shattered -- eye socket.
My and I -- I really that compassion.
So I had to have surgery where I'm raising any of these safe on your back miss the -- I don't know nothing is -- -- -- -- -- -- freak accident.
But you know it's it's what happens trampoline.
Airbags all of these cameras that we have now they're they're not.
Injury proof you know that they're middle sad that we now but it's still something that you can I know you -- -- -- now.
At my vision isn't what it was it's -- everything I needed to be.
And in so doing all of my -- exercises.
And can still working and my range of motion with my -- -- final questioning your favorite place to snow.
It replaces satellite growing -- -- -- and it's it's my favorite I have to and I guidelines an outlet -- -- for an amazing mountains in their.
Amazing for different reasons.
I actually just got on a pair of skis for the first time since 1997 and in and out of my old ski pants -- on this Edmonton in ten.
Americans and you -- -- I was fine I I got it right away but I don't know that's -- -- -- while a lot of meaning.
You did and we unite young career -- day.
And you'll get it there forget I can commit to that you've got I and I might be able to -- -- much raining here Wednesday.
-- -- screen so everybody can see and that question really appreciate your time and that the information about your business good luck to you think.
Right we're gong to break now -- back -- activists.
Everybody welcome back our final segment is about -- we are joined by AB largest independent.
-- craft brewery in the nation right we have Fred.
And Nik -- to any need yet closes to may spread over here -- -- third and fourth generation brewers accompanies a 125.
Years old you are not and then came his ass.
-- -- Really right I'm not a hundred perspective yeah.
And her campaign has.
-- -- -- so here from upstate new -- you -- that you in new York and we are not the largest Wear them I think seventh -- eighth largest craft for them in the states and and that makes us somewhat and usual because.
We are actually -- historic regional breweries company was founded by my grandfather -- great grandfather 125 years ago.
And yet we have converted ourselves become craft -- and so right -- mixer and their fear and probably that's why we're still over them.
How come you haven't decided to be taken over by Sam Adams storm Molson Coors or what ever how come you.
You know there's a certain tradition and our fairway tend to stay in this business the Turks and it's taken a lot of staying power I suppose in some cases.
Maybe not the best intelligence or wherever but we have been in the business and and chosen to stay.
So at a crossroads -- -- take them over from yeah.
But you know we've had many on brewer's son and most of the time they say that they.
Being taken over by a larger company.
But you know craft brew is seen as a doctor right now they're hot as a rocket -- -- -- -- -- -- is that in your opinion.
You know I think that over the years that we've got we are there a lot of more mainstream pierce and what people really come around to -- is more distinctive and drinkable careers are distinctive here's our position -- -- more distinctive and drinkable for.
You know what I would say is if you go out drinking a -- -- or -- canal or -- know a blueberry hill.
And the next -- go to work until they had a great fear.
But -- not necessarily can do that if you have a national brand in the national brands are good for years but you're not going to be more inclined to talk about -- -- would craft beer.
It could see it seems to me like the beer industry paralleling the wine industry a little -- the food and drink pairings and that's true and -- -- so you know there's another element that goes on and that is I think consumers really like the idea that they know where product comes from the -- people local -- of this local.
I'm -- a lot of the craft person that and certainly we're our company's very open then you know if if you call my number -- answers -- if you send an email to us we'll answer that day.
Were very involved with consumers and very involved with you know same -- in touch.
Are you nervous that made me this.
Whom we'll come to an end.
You know I think in most fit most areas of the food drink products you find that there's a whole segment develops to be.
More awful tasting.
More premium products and I think that's what craft -- become and I think it'll stay that premium.
Will it yes -- -- we'll continue to grow it to raise its growing probably not but I think it tears today.
When I don't some say that this is -- 125 anniversary and not too many companies and say that I and so we have gone through prohibition.
-- -- And we've survived and -- we -- reinvented ourselves in fact this year with a 125.
We found my -- -- colors recipes that dates back to 1914 matches this here -- here right here is saying I -- So we've done -- -- we took the rest beat him took up a little bit for today.
Men and the only place you can buy that forget that is by buying our twelve facts here.
And what we're basically doing is doing that's free to our customers who were not changing the price at all.
And it's a thank you for helping us get.
A hundred porn -- and I answer and I don't know any company today that really kind of goes out and says thank you -- and celebrates.
125 what I'm not many people where can you buy.
Here's your -- grocery store all throughout -- hurt and order and here there and where you would normally friends -- and I defendants and and this can sensors and in this book -- in effect for free for the consumers a way of saying thank you for supporting.
-- think you know well at you must get this question on -- -- you can today.
At the -- I've been very good.
Hussein -- -- nitpicking and and then I had thinking today it's quite an looking over.
-- if you if you were to -- me out I think you'd find those drinking a beer at the same thing for for a few months there's some mornings we feel that way and I put them out.
-- -- -- Hey he's a much and congratulations on the anniversary Arabs.
We have nick and Fred -- chairman and CEO president and C.
-- brewing company.
Our lessons on screen thank everybody for joining us alliance in any scene out.
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