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And publicity is good publicity.
Not always be the case over the weekend two teenage boys.
Got -- up almost 9000 feet in the air after they needed to hearing albeit dumb decision to climb to the top of a cliff in California -- that video.
But the video of the nauseating we -- -- and the helicopter rescue straight out of the movies are the only images that stand out look.
At that under -- logo you can't miss it may be free advertising for under -- but necessarily good PR marketing guru burst -- -- Joins me now Bruce what's your take.
I think this is great advertising.
Four under -- you know bad coverage.
-- coverage of a bad event does not equate to bad coverage.
These kids are heroes.
And -- all was right there.
I used even as heroes I mean under armour is about tough Smart athletes who know what they're doing.
The kids look like cats that crawled up the wrong tree and you don't set a fire man's gotta come and get them down and you look at them -- on that ledge.
I mean if they were my kids I would murder them.
You know their way up on this legend they say all we kept climbing and climbing and we wanted to take a good picture and then we -- -- There was no way down I mean that's what they said.
So I don't know that these are the people that I want wearing my -- it's like put on under armour and you know go do something done.
You said the right thing -- you said we kept climbing and climbing looking to take a great picture for -- meals for these kids it's got to be post worthy.
Nothing matters unless they put it on FaceBook and they could do it and as far as under -- worth concern you just -- at 9000 feet up.
Thirty mile an hour winds -- -- of the kids get hypothermia.
This is not I don't know I think Kevin plank the CEO should pay for the rescue -- -- Also I didn't think that I want to Wear it if I do something stupid I wanna Wear something -- Reflective so they didn't -- and I do think the teacher may have saved their lives so let -- another example that let me let me try another one.
What about the Lockerbie jet bombing incident when.
What that one of the -- of one of the players that it one of people that had been convicted of the 1988 Lockerbie bombing.
Got off the plane to come home -- and he was.
In Libya you know he was greeted like a hero he got off the plane and he's wearing a Nike cap look at yeah.
And you see the logo as he's coming down.
And this is somebody you know that so many people are furious wet and -- -- I mean is there any good Casey Anthony.
For Nike out of this one or were -- sitting there just ranging.
But -- coming out but that's wish.
They were cringing on that -- listen yeah we know Nike is a global branding you're not gonna blame the company if somebody chooses to Wear the product.
But nothing good came out of that went from Nike that was -- advertising.
Not good bad yeah good so what do -- mean how would you control that if you were in that situation.
Well there's nothing just didn't just up and get as far away from it as you possibly can't exactly right again nobody's gonna assume that the -- -- squeeze the guy's head too tight and so horrible right there's nothing that's gonna come out of it.
However that's the kind of thing when you say nothing you don't get involved can't say that when you just let it go trying to -- if you can't Brit thanks so much coming -- we appreciate your time.
Thank you Melissa so it.
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