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Electronic cigarette company and other called.
Letter and joy of raising 75 million dollars in funding from investors like Sean Parker and singer Bruno Mars but big tobacco companies that look this -- a -- about the little guys are doing so well with these things.
-- getting fired up -- that.
-- -- -- -- -- -- I'll enjoy listen I I look at this and I say well Altria Group is jumping in on your territory what what goes through your heart mind.
-- for me it's great legitimacy for the entire category the fact that they in fact come around to what we've been doing now for 67 years so where we welcome the competition.
You're welcome but that's the right answer.
-- it's amazing what these things -- let me just explain to people who don't understand.
Inside is nicotine laced with liquid that when exhaled looks like smoke but it's actually vapor droplets correct.
Yes that's correct.
Yeah we're we're delivering the nicotine that that smokers crave but without the combustion and and -- that they're getting currently from combustion cigarettes assists.
-- say -- battle for people's lungs I would imagine.
Well -- emerging scientific data from some very well designed studies indicate there's some significant harm reduction potential with electronic cigarettes and and -- we're trying to lead the way with respect to.
More of third party testing of our products and other electronic cigarettes that we can provide members of public health and the community at large with.
More certainty with respect to these products well in -- -- it's it's very much like the wild west because it is a brand new fields and it's fascinating to watch you guys were the early entrants and all of this.
And suddenly now you are such a leader in the area that you're getting guys like Bruno -- tell how you got Bruno Mars who -- of course a Grammy winning singer.
-- it best his own money in this company.
Well I think that's the power of of our mission you know one of the things that he said was that he.
He agrees with the company's mission and we publicly stated our mission to -- -- cigarettes and so we're taking on big tobacco we have what I think is a very noble aim.
And it attracts amazing celebrities like Bruno Mars to attend to our cause which is really exciting on the Wall Street's on board fertility of course and then Sean Parker -- -- -- shots shots -- it is and all of this he gave you some easy money correct.
Yet he did in -- a really brilliant guy and I've I've been fortunate to spend time with him and he's obviously been very successful in the past and identify right the -- we societal changing Napster Facebook got his stick around social networks genius.
Yeah he act like to think that he's been pretty -- -- day -- betting on the right you know paradigm shift team.
Changes in our society and what he looks when he looks at us -- He gets very excited about the ability for for a company like cars to really change the world for the better and that's something that you know gets me motivated every -- you know -- Here here's one of the -- here at the enjoy it looks like a cigarette packet can -- a tight shot there.
Here come the cigarettes themselves when you suck on them the tip actually illuminates I'm not gonna do it because of my children -- that would not be a good thing -- -- and we were fooling around earlier I don't smoke also immediately I felt the nicotine and smells exactly like cigarettes.
This is expected to be and I've heard this we have the CEO -- on as well.
You -- your competitors that it's expected to be one billion dollar market this year jumping from 300 million people -- -- Yeah I mean some people like up on her talk from Wells Fargo I think expects that it could be in fact in larger than that may -- two billion dollars this year but it's been -- quite quite a fast fast paced and I just.
Quickly ask you if if Altria enters the -- -- you worried at all about any sort of anti competitive shenanigans going on where they say to.
All of the stores look if you're carrying our cigarettes which are popular he must carry our.
Well I'm not to worry about that in in terms of -- Though those are pretty risk averse companies big tobacco they've they've had their share of litigation I'm sure they don't want to face any more of -- certainly not from.
From a company like cars and and that that wouldn't be very good PR from them at the end of the -- the consumer's gonna decide.
What's the best product we were we were the market leader when when when Lorillard acquired blue a year and a half ago -- big tobacco into the space center.
We're still the market leader today so we feel pretty good about our chances while relaxing a little guys do well too so we'll be watching thank you Craig.
Thank you list correct -- up and -- to.
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