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Marijuana is set for a -- make over legal pot is getting a big push for product placement in movies and shows.
And marketers behind the scenes are chomping at the bit to get in on the action -- is big money to be made and there legal marijuana.
Yet they both ought to knock this -- right next as we know all about this.
Having done some of the most famous product placement history joining us with more is marketing and PR consultant -- -- Cheryl I want -- start by bragging about your credits because I am told.
That you are the one that went out and hit the Arabian weight -- for Tom Cruise to Wear green business.
-- we know what we know what happened in that case I mean 360000.
Of those -- ads sold in only a few months after risky business you also picked meg Ryan's classes.
That she wore in when Harry met Sally and seven million of those.
What I even had a parent so -- 67 million then what happens.
Flew off the show also in those cases.
Who is paying you you pick those classes and how did you benefit from.
Well and for thought thank you for having me on here and dad loved your book by the way that -- know that.
It depends I mean it depends from which studio it is sometimes it will be the studio -- the prop master of the production company that will pay me in some cases like in risky business for example.
Those were handled by UPP unique product placement at the time so they brought me -- do all of their anti reflective lenses.
And one of the great things about the laws in California back in the states is as an -- tension you had to be a licensed dietitian with the state medical board.
In order to make any kind of prescription -- anti reflects a Larry yeah.
Locked out they weren't paying you to go in there and peddle their product and it was the same thing that I bosses they just -- out by virtue of your placement that's amazing they.
They got lucky and the rest is history resisting -- has -- done a great job let's pop before you run out of time.
So why what -- exactly that you're trying to achieve because -- -- have a bad image I mean don't.
Lots of people -- Well here's the bottom line the modern day -- consumer are women and single moms just like me and and the number one thing that I wanted to accomplish when I came out of the closet about my campus usage after my cancer is I -- my children to be proud of me and not ashamed of me.
So I started developing products like Kush magazine and -- are developing -- -- and other products for exactly usually when UC act candidates in a movie it's threw a bomb or something Rachel I did you meet a guy with a tie dyed shirt and long hearing you're saying.
I mean you stats back that the majority of users are single moms or what what was happy -- Yes you know I'm the spokesperson for moms for marijuana actually -- -- -- over eighty million women across the country and across the entire world that literally are looking to enhance their lives you know think about -- -- -- from the sixties which was Valium back in the days.
Today people you know women like me instead of using a glass of wine or something at the end of the day -- using alcohol.
Candace is much safer and there's no calories and also it's it's less harmful than alcohol or tobacco.
So what makes you better mom when I come home from very long day and a lot of men also -- -- coming home for a long days they choose to use campus.
You whether it be that they Fraser like this that we make and -- manufacture them -- -- to -- that when they when they relax.
I think that there may be people -- in the audience yelling at the television and and disagreeing with what -- just had to say but that's not the point of our segments we're not gonna tackle that right now what we're talking about.
Is -- how you're moving to get this placed in movies now have you had.
Push back from people who don't agree with your point of view that -- it's.
That they want you know moms to be high -- taking care of their kids and they're saying we don't want this image on TV and in movies in here you are.
-- -- being paid and working hard to to get this image into movies you must get a lot of angry mail or I don't know.
You know believe not Melissa actually campus approval ratings are an all time high if you check with CNBC or CNN or even Fox Business news you'll see that.
He -- people seek candidates you know I mean here's medicated chocolates there's all kinds of products -- -- -- -- -- today it's not the old school you know dirty bombs and joints with a homeless people and now anyway today's modern Canada's consumer are women like me who -- in the corporate world who are highly educated.
And -- what happened and an opposite actually is its people coming out the closet and it's a lifestyle choice of when I do.
I get thousands of emails from women men all across the country say thank you so much for allowing me to have the empowerment come out of the closet about my -- -- Sure we are out of time I have no doubt that we're getting a lot of emails and tweets about this -- thank you so much for coming on the show we appreciate your time interest and respect things -- at least.
All right -- for.
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