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You could do a lot worse on Father's Day than getting your -- loving dad a great six -- -- craft beer and letting him sit in the shade enjoying it and -- -- -- doesn't that sound nice guys.
Well our next guest could help they started what began as a local crab Marie in Oregon but it now distributes all over the country and it has brought in over eighteen million dollars in revenue last year so what's their secret formula joining us now.
Nikos ridge it's kind of the business end of this operation new and costly -- company CEO and co-founder.
Jami Floyd he has been costing.
Brewing co-founder he's the guy who kind of taste the stuff and puts it all together how did you get into this.
I actually started numbering in college when I was seventeen it was a college operation well how did -- expand from there.
When I graduated from college a got a job immediately at a hurried just to sort of make some money -- Ended up getting offered a job in the very.
As an assistant I was cooking at the time what year was that that would have been 1995.
When I visited Greece and I -- because is because this thing -- really taken off I mean there was that there was -- prime time when you can get in.
It was a much competition but now the competition is pretty heavy is it not the industry is definitely growing it's very dynamic right now we started in 2005 it was that.
A little bit easier to you standout and it's going to be a much more crowded field I think it's good for that industry in general the field and you Teresa how do you deal that is we're looking at the -- -- right here how do you deal with the competition do you focus on the Bruins do you focus on the place resell the -- what.
-- on everything you gotta be -- everything out so much more crowded so definitely the Beers being high quality focusing on giving good service and doing the right thing and just that trying to make everything work.
And the competition itself.
I know it's -- we're looking by the -- bruised by the way these are these are high -- -- here did this one particular what is this one here it's called the yeah.
Awaits us -- -- LOO says this particular one has 7%.
Alcohol content that's huge.
They are craft Beers are typically bigger and alcohol bigger -- -- more flavor than your traditional.
Lager -- sell our we had the lowest is is so over 5% suspects but talk about the competition now is is it getting so big that the big companies -- you the Sam Adams that they come -- you guys and say look we're.
We'd rather buy you out the next to compete with there has been consolidation in the industry and it's anticipated that will continue itself.
I think -- more buries get established and start to grow I think larger -- the start to look at as an opportunity to invest all that some say it again and knock on the door within the next couple of months and it's it's as somebody -- -- -- company they say look.
We'll give you -- whatever it is it takes to get -- business would you take it.
We've had several knocks on the door and we have to really love what we did sell for an hour stay in the course absolutely what's the -- next stage because again the competition is so intense there's so many out there what what do you do to differentiate your beer from the others.
We know quit with our bears -- We use of a combination of balance and then flavorful so we're looking for full flavored Beers and then -- real easy drink ability to it.
We see easy drink ability for me drinking is very easy but what do you mean by -- -- means that all the flavor components are kept in balance together so that you can sit there and casually drinking beer rather than -- take a step and be shocked by itself.
No matter how flavorful and as you still need to be able to -- -- all of us wanted to human spirit again how do you from a business perspective when you're trying to market this stuff how do you differentiate it from the same -- because they have their own special groups.
It's just like what differentiates a great restaurant for instance it's about -- ingredients he -- how you craft them what you put into it and then of course how you present it.
The story behind it and how you engage people to enjoy it but we talked about the possibility of a sellout that's apparently no go -- you guys but what about the possibility of getting more capital maybe even eventually having an IPO.
Currently we're in the process of twenty plus million dollar expansion so we've been able to sort of leverage our support now he's the cash.
Banks and now lenders and a lot of equity reason that difficult to get the -- You know it wasn't as difficult as I know a lot of businesses have struggled with these days have to get industry it's a growing industry it's capital intensive business a lot of assets involved -- that kind of an investment so you know you've brought the here you brought the glasses but a coherent look at this guys we do have a bottle opener.
You wanna do you wanna do the deed.
I think I think before you leave we have to at least that is it for this stuff lately a Father's Day is at a huge time for you guys.
It's always great I mean a lot of what we do as a company -- to promote.
Community building and family and so.
It's great for us because yeah people wanna take care of their dad's case 7% folks if you see me a little wavy at the end of the segment this is 7% -- and -- chairs are right and you know what -- legal.
-- -- Spot the with the stuff guys thank you so much all right -- so -- hot -- by the way -- worsening from -- got a -- fermentation.
We worship at her doorstep thank you guys going to see -- much thank you Nikos ridge and Jami Floyd for the review.
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