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Alexa Hirschfeld is one of text but -- its new -- and at 29 she is doubling her company's growth every year.
The founder of paperless post has already raised over twelve million dollars in funding since 2009.
The online stationary platform is also expanding its offerings from the -- into the real world.
They're connecting their.
Alexis thank you very much for coming in -- and me.
You are 29 now you're running a young -- you're also young -- -- what's it like being young and running a company that still in its very much beginning stages.
Well I think the biggest challenge of it is that you have to grow.
And become better at your job faster than the company grows.
Otherwise the company's growth -- -- your ability to manage it yes so it requires a lot of knowing what you.
Now and know what you don't know.
You work every day with your brother which I think we've got a lot of people crazy that you say it works well for paperless post -- it really like where.
Working with my brother is actually really wonderful and I would say that probably the best part is that.
You really need to communicate in these situations where your living into the unknown and building something it doesn't exist yet and and there's a lot of difficult conversations they need to be had and when you don't need to worry about it.
The -- the relationship you're just worrying about communicating about what matters it really lets you move faster and make decisions.
Without friction you're also young woman in technology so many people say that there is still sexism throughout the tech sector in the tech world.
How do you feel about that.
-- how do you think we get more women involved in technology.
Without being ungrateful to people that came before me I have to say that I have not experience sex isn't.
In our industry I'd say that.
You know it is true that.
There fewer women but I think that the more that people realize that.
These -- -- burgeoning.
And in the Brittany coming in them which have.
A lot to be figured out and -- -- where there's a lot of room for creativity.
Are really great places for women because.
Really nobody cares.
Who you are if you can solve the problem it's about what you're dealing.
Is that what you're doing you're going to hire 76 new workers in the next three years what's -- hiring process going to be like and how intense would be.
To the new -- have to meet with every exact for example -- there onboard.
-- hiring process is something that the -- The way to read about other -- -- internally and it's probably one of the most important.
We have it depends on what that job -- but we have.
People need wins that he will that they would be where he.
Depending on what there being hired for -- you know this past far.
Act -- in the end.
It the most important thing is sick can somebody do the job excellently in there and there likely to succeed if they -- and then the second question is do -- fit in culturally.
And we have various ways to test for that.
Are there any specific qualities that you're looking for new hires we do such a wide range.
Things that -- -- in terms of the types of skills that are required to put out the product that we have so there's.
Developers and their designers but there is within each group there's a variety of different types and -- to protect designers.
And everybody speaks basically -- different language -- the rights.
In a different language or uses a different programming software design software.
And so what we have to really look for is not just special special team -- in what somebody's you know specific -- -- but also.
Underlying trades that would make everybody who communicate confident and compress it tends.
The culture that's created thousands of people are nice they're funny.
They have the willingness.
Hard and do great job -- -- the ability you've also recently launched its.
Actual paper platform connects with your.
It was going -- -- online what we found is that when we first -- that the people who love us the most -- people who also.
Stationary in the real world.
And so those people got -- sort tool.
And hey you want it to be able to use that both for the times when it -- Ordering paper and -- -- sending them mind.
And I think that we're moving into a world where people don't just want one of the other.
-- -- and they want to order papers they want to be able to use the efficiencies.
-- -- communication as well.
So when things it's really exciting that we're building is.
When you send out for example your paper wedding invitations you can follow up to requests -- -- from people who haven't yet.
Using the exact same invitation but in -- if -- opened it.
And it just streamline the process even -- paper sending.
You can do these things for free on -- and I -- -- you have some free offerings -- -- posts as well.
Why pay for -- when you do it for free and our consumers taking your putting out there.
So we did introduce a free product.
And last year and that's been really interesting and it's taken off a lot I think that what we've found is that.
In the cases where somebody didn't it's not very.
Formal and they don't need to sort of had a very fancy design.
They love using food product but people specifically like to use us for more formal our -- is an important events.
And in that situation I think we're actually competing more with paper then we are we.
Then -- -- FaceBook so somebody can come on and -- I'm sending it looks as beautiful and -- Has as much gravity is paper but it's it you know less than it had the cops then.
-- instant rather than taking you know couple weeks and I can't say it is about the price point -- and the convenience I think it's actually more about the convenience and price is second.
And then just finally what's next for people -- post what you have coming on the -- this year.
Further roll out this partner.
Strategy that we've started which is that we do lions.
-- indications and see Mary.
In paper and a -- -- is.
Designers like Oxford England our Jonathan -- -- and you can expect to see more of that coming out this summer in the fall.
And then another very exciting thing is moving on to another.
Platform for creation which is going to be great so we're going to be -- -- iPad app for it specifically for creating and sending.
Basically the beginning of wonderful -- -- of luck and thank you very much for coming and for me.
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