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Microsoft vs apple the two grand -- of modern tech have been battling to win consumers for as long is they have both existed but now Microsoft.
Is going to heat things up on the retail front as they've just announced a partnership -- best -- to launch -- store within a store Microsoft windows CFO and CMO.
Tammy Miller joins us now with the big -- and why did you decide -- Do this today it's not quite the Apple Store concept it's something different -- store within best -- Yes so yes thanks thanks for having me on I mean -- that's fine Microsoft relationship and partnership is long standing and we get to take it to the next level.
To really be able to give customers and even.
Broader and bigger and better hands on experience and the timing is great and -- we have so much innovation coming to market.
You know both from Microsoft as well as from our partners and this gives us an opportunity to really bring it into a great environments.
And let customers be you know hands on with the product then we wanted to be set up really well to give customers hands on experience with.
Devices that are coming to market for back to school and into the holiday still -- -- timing is is is really quite perfect.
And this is going to start I guess soon after the launch of windows eight point one might have been -- -- windows blue which is the upgrade to windows eight.
But surely would have roughly 600 stores within a store best -- where -- money your competitors Samsung.
Has something like 14100.
Within the stores would -- wanna be at least on parity -- them or is it sufficient to just have to 600 in North America.
Mean here's what you're so were able to do with best -- with this partnership and this investment is.
In 600 stores will have a large dedicated section to the windows experience and not only will -- showcase all the latest devices that'll also show how Microsoft products work together across.
Phones tablets PCs and the living room and so all of that will be showcase including the latest and greatest devices from our partners as well as Microsoft surface.
And then within the departments of best buy you'll also be able to see the latest from Xbox.
See our phones and of course our partners tablets in the tablet section and so it's a very substantial footprint.
In the 600 stores have been in the rest of the best buy stores will also.
You have great Microsoft experiences of windows experience but doesn't this all.
One of the things I read -- -- how little you know Warner had dedicated experts to have customers.
PC sales have -- as we know from IDC.
Everything's going mobile and that's isn't this what this is really part up to capture some of the tablet market.
The Windows Phone market you sold 900000 tablets in Q1.
And to upper -- as you need to up that won't this help do that is this the respond to get to the critics who say that windows -- and eight point one.
Need to deliver far greater than they already have.
It's absolutely an opportunity to allow customers to get hands on with -- tablets.
With all of the great convertibles and detachable that are coming to market it's absolutely part of what windows eight set out to do which is to -- get more mobile devices out into the marketplace so absolutely part of the vision.
Stock is up 31%.
Year to date today it's down a bit when do you think we're gonna see guys jump again is it going to be with the launch of eight point one later this month.
Well you know our focus is really to make sure that we're innovating and were bringing that innovation to market in a way that customers really see the value and that's why.
You know this type of partnership is a great example of allowing customers to not only see it -- get hands on enough.
With the products to be able to make a great decision.
For them and of course that's the vision of windows eight which is from the fall the smallest tablets to.
You know all the way up to untouched laptops and all in one you get the benefit of windows so that's -- -- focused on.
-- -- a lot of us grew up with windows -- wish Microsoft and you all the best I have friends who have the Lumia phone with -- windows operating system and they really love it so.
We will see will step into a best -- real hands on experience with eight point one coming later this June and Microsoft think we -- damage.
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