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Outfits and extract it's now okay -- on fifteenth which is.
It's like -- -- tree company beverage company energy drinks iced teas and soft drinks -- when he starts to that was started in 2002.
Was it because you -- like promoting club thing couldn't -- out.
There in the early hours of the morning that's part of -- -- definitely helped but it was more her passion to change the world through help your soft drinks right -- here -- energy.
Drank in this -- air and space ship and it's coming under scrutiny by the Fed right now ready for it.
We look at our energy platform is plant based energy so we don't synthetic caffeine we don't give -- high dose that would be.
Potentially known damaging tear it to your system we use pulpit these countries.
-- -- -- -- -- -- -- -- -- His precinct and how many you have a day we recommend to a -- today for kind of energy to huddle that's for clarity -- -- -- in the morning -- in the afternoon could replace the coffee replace it tonight but -- -- -- -- our products right and that's considered a shot went up this -- it would be -- yet I cannot buy that.
-- out of college couple times.
It's a funny -- -- -- yellow and it's a fun platform to easily get down the right product it.
And what -- price -- 39 the united whole foods nationally and so that's the only your website and hopefully I -- about a thousand health food stores across the country and it's.
Okay you also have a compelling stories you wanna share with us for all of us.
Goes back pretty far but he mentioned nice to promote my clubs in -- and that was all look trading having fun friends living as an arch of ignores it as a young college student -- really -- some lessons that now in life running.
A beverage company in.
And products like this has definitely helped its -- creation creating good products -- people have fun.
In using that -- change you know for social good right how has business been phenomenal.
-- phenomenally we're we're in the health the end of the beverage category.
Nutritional supplement categories for us it's we've just seen the trend for the past decade computerize every year -- is fairway and quantify.
Cent rise every year.
I'd say well you look at -- most of our products were again it -- -- if you're getting industry in general you know your -- but it to 10% a year fair trade product to grow in the double digits and and harm our business you know we've got actually with a guy -- has -- about 75% right now with a certain with the I am product line.
It's about seven percent growth for your history.
I'm pretty excited and I.
And if I have this afterwards but still.
You have a working out of a -- right now for for launch later this summer it's very exciting -- very exciting.
Okay and then out I was reading some articles and some background on you and ingredients are obviously big deal here what are some of the on the hottest trends and ingredients right now is -- the exotic.
-- he had you know I'd say it plants play based products fresh ingredients.
Indigenous sourced ingredients from certain parts the world and to -- right now really popular here in America -- -- -- marte in our society was kind of the first -- inaccurate I don't greeting -- -- -- and Argentina South America -- -- very strong right now very hottest new ingredient -- to get those.
-- -- Well there's fair trade farms that we work with from different parts the world and we support to farmers work directly with them to bring your ingredients -- the United States -- and put him in our products or points but is it X.
It whenever the prices and this stuff -- trend here didn't do your costs rise.
Well actually they would go down as -- following bill so it's really more -- the first year to your source he's agreed to establish the supply chain but once the volume picks up -- with our I am brand by growing its kind of growth field to negotiate better support you back more help from the oppression -- cost.
That's going grows.
Very good and then I just -- asking you consider yourself a competitor by our energy not at all we've we've clearly they don't play we're a natural channel for in -- -- -- that the products burgers -- We tend to be considered the five -- than what -- our products got.
Thank you so we want to thank you remember nine X now -- the co founders Steve thank everybody for bearing with us as we did in an out of that trial thank you so much alliance in an idealist you Beckett tomorrow have a great day.
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