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There's like target and Wal-Mart are betting big on fresh -- like fruit vegetables.
Target just wants to new organic line and Wal-Mart now has a fresh food guarantee.
You get a full refund if you're not satisfied -- -- -- -- even go home come back say you didn't like it and they give -- your money back unbelievable.
But are consumers getting a good deal on -- with us now -- -- the editor at supermarket guru dot com -- local of the show great to have you here appreciate your coming on.
What do you make of this move.
This is brilliant by Wal-Mart first of all as you pointed out before.
The way we need to be -- to lose weight and for good help it's half -- played.
Should be full of fruits and vegetables.
Then a quarter of it protein and then another quarter of that whole grains so not only are they on trend.
But really when you take a look at Wal-Mart who is the largest food retailer in the country.
People don't think about it being -- high quality.
But what we do if we choose our supermarkets based on the pro owners department.
So what they're saying -- senator is we've got the best produce it out there and were willing to put our money behind it.
Well Phil that's absolutely right I mean she's my supermarket on the basis the brightest the -- have to look good for me -- want to come back.
For Wal-Mart -- this is really interesting and it seems like a move into what is really an upscale luxury.
Arena almost as she is see how.
How -- he's like hold -- whole foods and others are making a ton -- on just this kind of thing are they trying to go upscale.
I'm not sure there trying to go upscale but really what's going on behind the scenes.
Is for the past three to five years Wal-Mart has been working with local farmers.
-- -- one of the leaders and sustainability.
So they've been leading up to this they've got great source of supply they've actually gone out there and that helped farmers.
To be able to grow better quality crops.
Understand business techniques understand how to work with Wal-Mart so this wasn't just some marketing guy that said here's a great idea.
You know I read it there they're buying locally produce products and -- were saying that they're giving these folks some cash.
That's sort of amazing isn't it.
And doesn't go back to this promise that they made to the federal government where they say they ran it.
You know spend more time more of there.
Store space offering healthy foods.
You know they did they -- -- on that promise people wrote really negative stories about them now here they are trying to come back is it all markets at all hyped.
Marketing and hype or is -- -- actually gonna happen.
-- it's actually gonna happen let's not forget the Wal-Mart is the largest food retailer in the country number one number two when you look at that.
-- scheme if you would about coming up with healthier products they did a great job they just didn't advertise it also frankly.
They really didn't connect it with their typical Wal-Mart shoppers what programs does is it levels the playing ground.
I don't care whether you're making 200 grand a year or twenty grand a year.
Producers produced and actually what they're doing by having this great -- is going to be bringing in some people.
That's your point you can needed go home say don't like that bring it back.
Because what you're gonna I have is it actually trained 20020000.
Store level employees about how to display produced how to make sure your produce is fresh and so on.
So there's a lot of substance behind.
Just -- and you -- I kept talking about target before we get out the coming out with this line of organic foods and of course everybody wants to do organic.
That's where the money as it there's so much growth 10% growth in grocery sales.
But twice the rate of growth of other categories in organic Willie get it right and is organic something we can trust.
Yes and no Al will they get it right absolutely target when you look at there archer farms private label it's -- fabulous line it's great.
Targets problem is and a lot of their stores the food is not front and center it's off to the side -- it's in the back so that's why they really haven't gotten traction.
Well when you talk about organic keep in mind and organic is not.
One iota healthier.
What it is it's free of certain pesticides to organic cat have over a hundred different pesticides being used it is non GMO.
But there's a lot of problems when it comes to organic as well if you take a look a lot of the programs recalls.
Because they're actually being able to use whether -- sewage sludge.
You know just natural fertilizers.
That -- a lot of E.
Coli problems -- happened with organic so organics is not scattered.
I don't know I don't -- all and a lot of -- people are buying organics because they perceived that healthcare not necessarily buy low while I was great.
When it comes to produce and read those labels very.
-- you gotta come back sometime and we'll talk more about organic labeling it's a topic that really interest me and it's so great to have you on the show thanks for coming on.
I just want to be where you are you look like you're out in an hour and that marina somewhere.
I don't San Diego you know -- San Diego not I was just coming out now Phil thanks so much appreciate it thank you think it.
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