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Warrants -- -- -- here with you're.
Business coverage for the next 25 minutes or so we hope you stay -- and it's Wednesday which means it's our small business day and we're gonna go straight to Philadelphia we have gene marks -- small business owner.
And an expert on these things joining -- -- good morning.
-- ornery a very -- well -- summer and that means big business for some businesses out there they DC seasonal spike and you have some tips for us about.
That is yeah that's correct I mean if we're heading in throughout the summer months I'm a lot of small businesses and large businesses are looking hire people so.
There's a whole bunch of things you need to know about seasonal employees.
One -- -- can tell -- though is that what you're looking for a job right now while you're coming out of college there -- a lot of realities that you have to face.
-- and I believe you're facing our world navy -- and then about four years straight with your kid is going into conference.
Yeah yeah I mean hard to believe what I've got I've got three kids that are twelfth grade now for the -- on -- December.
-- -- out of -- fertility doctor can't find him let me know.
But it was.
They're all starting college in September which means they'll graduate in four years -- you know if you're a parent of a kid and you're trying to give them advice when the going into college and what jobs are gonna look for when they graduate.
There there is reality they have to face one of the realities is that if you're graduating college now.
You're really gonna have to start at the very lowest -- starting salaries are low.
Unemployment is still relatively high.
And your goal is to get a foot in the door even if it's an apprenticeship reforms -- a part time job.
You have to get in the work -- in some way -- you have to have a plan for doing that such as the reality of it now and as a small business owner.
We're looking for college gets to -- to -- part time or contract work for -- but.
You know we have a lot of extra money to pay but we do a lot of experience and training again.
So that should be your first goal if your kid looking for a job and if you're small business notable -- -- hires somebody as well so if -- it's also -- -- go ahead.
A lot of -- That but parents themselves -- myself what we have some responsibilities as well as.
Yeah I -- -- -- in 2013.
You gotta kind of look and say you're when your kids graduate.
You're you're not done paying the tuition.
You're gonna have to continue helping them out.
Kids want to get their own story and be independent.
They may have to take his lower you know paying jobs and -- still needs some help from their parents to kind of make ends meet for a few years.
Until they can get themselves for the level where they're completely on their own -- parent Democrats for that.
You know I think a lot of parents are I mean we see -- the reality is that -- -- huge percentage of kids having friends and neighbors of my own for kids are going on to grad school.
And kids need help and financial assistance there.
But then -- -- -- graduate with jobs and he's gonna -- -- we're starting salaries are still very relatively low even if you've -- where kids in her apartment -- -- -- -- You still need some help -- -- spare change to you know papers and entertainment or at least your food.
So a lot of parents I know -- -- the ability that expectation.
You'd have to remember your kids graduating this year you should be providing preparing yourself.
To provide them with help I know I am sometime and it's weird we're gonna be doing that.
I knew you feel bad that parents have to be asking themselves when's enough enough and done so much for so long and that's your retirement money for your for your golden -- -- Let's -- one -- -- say he gave us you set out when hiring.
For this summer -- -- independent contractor roles what exactly should we know about that.
Sure so now we're talking from the aspect of a small business -- like myself if you hire somebody if you work -- during the summer.
-- whether it's short term more its long term they're really gonna need to make sure that you understand -- the independent contract and rules are.
So -- and and the IRS has got some specific guidelines on it without throwing out of -- -- website for you just Google independent contractor -- -- an IRS.
What is that there's a difference between if you have an employee at a contractor right.
So you know if you haven't employee you've got responsibilities and you have to withhold you'll fight to taxes and Medicare taxes.
You may need to provide them with health insurance or other benefits there -- certain rules that apply to having an employee can't just.
-- -- they might be PO you're able to get unemployment insurance.
So a lot of small business owners say you know what.
We don't want to deal of hiring an employee and having its responsibilities we just want to have a 1099 person.
We're gonna -- caterers seasonal worker and we're just gonna pay them by you know by contractors give them out specific payment each week -- They won't be an employee but there -- specific rules around doing that and you have to be very careful.
Like the person working for you even -- seasonal capacity is spending a lot of time doing -- work -- you.
They are NA in it situation where you might have to consider that they are an employee and because of the IRS comes and it doesn't -- they're working for your full time.
They really do look like they're a full time employee for you you know you may have to go back and be subject to penalties -- back taxes if you haven't been withholding them.
-- you really wanna take a look at visuals and be very careful as to whether somebody from independent contractor or -- an employee.
Our and it's gonna go to the chat right now big mini 323 say you have -- -- post -- for parents worrying about the cost of college for their kids.
You say it for years they've been telling us that in order to get a good job we need a college education.
Turns out -- needed to GE DA GE.
And you can get a high paying job with security parents with the government take that only young folks.
In debt up to your eyeballs and nose job yes a lot of people feel right now of -- talk about -- -- small business environment out there.
I yesterday we got a report from the National Federation of Independent Businesses on the optimism level.
Of small businesses in America turns out second highest since the recession that for the month of may.
-- and the ten sectors looked at did show improvement and see improvement however.
Two sectors did not and one of them being the obvious here in it in some ways contradicts a little bit of our segment.
That small businesses don't feel optimistic about the hiring outlook.
You know -- it's funny first of all yet I think his numbers in the consideration.
It's the highest that it's been many years has since last may not -- is the second highest since the recession but.
If you really look at the graph -- over the last five years -- -- -- small business confidence is still at a historical.
Low I mean really far below.
When it was before the recession hit back in 2007.
And that's kind of speaks to our hiring outlook itself.
There there are two things going on there is a very slow growth economy that we're experiencing right now that's number one so for a guy like me you know.
Hire somebody when my businesses and growing at a certain pace.
It really takes a lot of considerations if I want to incur that cost.
I think the second trend that's going on as well which we would do this is my -- a little bit bigger it is is outsourcing.
I mean he is very easy right now to fight -- people to do a lot of the work but -- -- full time -- part time employee had to do for us maybe ten years ago.
There are great web sites out there to locate people and there is plenty -- technology tools to get people -- your business.
Do you have the ability to really find people to -- specific task paying them for.
Ten hours to twenty hours or fifteen hours a week may -- so they don't qualify as an employee again if you're within as subcontracting rules -- But I think that that stops a lot of small businesses from hiring.
So yeah you're absolutely -- -- influence me.
You're absolutely right and -- where.
The big question comes in a lot of big and small businesses have made do with the resources that they have they've cut costs in -- -- if possible.
You know -- one worker gets laid off they split their tasks that workers tasks among all the other employees you might and you really feel that -- -- that worker.
But you come to a point where you can't grow your revenue -- your top line without really making those investments.
And I don't think we're seeing anybody make those big investments right now.
They're really not and you the issue is is -- that when you have so many small businesses often did not bring employees on their hiring contractors out to be specific test.
Well those contractors have -- clients so I know for a fact that I -- people that are also working for five or ten or fifteen -- small businesses right.
So where is that you're back commitment and a long term investment is that really providing your value to my business for me I worry about that.
When you think about it if I ever wanted to sell my business some day in the future.
And I go to prospective buyers say yes well -- -- the -- group and we got twenty subcontractors they're doing work for me.
A lot less value to somebody -- intangible value and if you actually have employees that are committed to your company.
But it right now it's very very tough to make that investment and bring that employee on.
So it's an interesting thing to think where that's gonna lead -- the value of companies you know a decade from now.
You -- thank you so much thank you for your perspective this morning we're gonna put your website up on the screen nominated -- chat.
Is anyone listening -- answering big -- saying it's not -- you know it's who you know.
That is true most of the time okay heading to a break now -- that protect us.
Onset we have Kelly Gerber joining me.
And I it was a national tragedy quite honestly and -- difficult pregnancy especially at the end that made you.
A successful small business and so while I you are you name behind -- filler line Kelly -- Hillary thinks means different things so it's not like you start.
Well I started really on a whim.
Meeting a friend of my sisters and she said would you like to summing things in the city and you know at the time I was working for my dad and kind of a boring business -- -- -- -- -- -- -- entertaining.
Very creative and yet he's a clever guy but I invented a cutting board -- -- goes over the say yes and got seven he has and is a little well I would guiding his factory and work shrink wrapping mean.
The little liars and it was boring but I guess it put us through me in my system through college.
And then I.
After working for him in some other businesses I found out into the -- business and to them it's really been my passion and has gone it's been pretty unique it's and so had its moments of being -- grade said.
I'm dealing with a lot of different variables right how.
How long -- when exactly was not -- as you specialize in higher end cracked I do.
Well when the economy that -- -- -- -- are -- there's -- a -- crisis because I've been doing -- twenty years.
We -- have crisis is personally and then in the economy in the world and so just getting through all of that soaring gold prices high cost of goods production.
And making sure -- delivering a really nice product.
And if you've been doing this for twenty years you've seen the price of gold and silver and other -- she might be.
Using diamonds in your -- go from really affordable -- not the case that off and now coming down a little bit.
It's coming to.
Think we're getting used to women coming down -- Into people are looking into Larry it's it's it's luxury and and what I like to do with sentimental story.
Right we say see -- you have on IC a dot had to say about asks my daughter when she was little and another one of -- now some where -- Actually it graduating ninth grade today so I started doing the picture dog tags.
And chimes right after nine elevenths and yes it was right after that because I felt like.
I I was so yeah I -- I was so -- and I make these tax but people with the kids spread people that have passed dogs.
And it's really didn't and test it.
With the times without them without sounding Kallis was out points -- after nine on an in your business because in the service -- offered.
A little bit and cotton for the open and -- look from here.
More and more and more people and you've you've tied in with several celebrity names to boost sales -- -- that right.
I guess yeah I know bunch of different people certainly have an open Cindy Crawford -- and an injury to.
She has yet okay.
Simply wouldn't know do you notice that they uptick -- I'm definitely definitely I think any connection and -- -- celebrity or just.
A mom that's in this school that -- on you people that loves the way she looks -- somebody like yourself.
You know it's brand recognition it's getting your name out there it's -- -- -- and it's well made that I can tell just looking and you have right everything hits you out where and we find.
Airline Kelly Gerber dot com -- on -- -- source I just have a few stores.
But primarily private clients.
And on the web site.
Kelli thank you say don't honestly don't let your website now and I'm going to switch to the gentleman's.
The next few Eric -- that I -- that -- it's now okay Coke and fifteens which is and energy.
It like and a fair trade company beverage company energy drinks iced teas and soft drinks okay when you start -- that was started in 2002.
Was it because you -- like promoting clubs and couldn't stay out.
-- the early hours of the morning that's part of it definitely helped but it was -- passion to change the world through help here's doctor X -- I here any energy.
Drank in this NCAA censorship and it's coming under scrutiny by the feds right now -- bring it.
We look at our energy platform is plant based energy so we synthetic caffeine we don't give -- high dose that would be.
Potentially -- damaging tear it to your system we use operate these companies and it.
-- -- -- -- -- -- -- His precinct and how many you have -- -- we recommend to a bar today for kind of energy too little that's the clarity I usually 1 in the morning -- in the afternoon could replace a coffee replace -- tonight but -- royalty based on our products right and that's considered a shot that's what this package would be -- yet I cannot buy that.
You become -- college a couple times.
It's a funny way and then -- -- yell -- -- have fun platform to easily get down the right product and and what -- -- price point 39 united whole foods nationally and so that's the only your website and hopefully I'll learn about a thousand health food stores across the country thanks.
Okay you also have a compelling stories -- -- share with us for all of us.
Goes back pretty far but he mentioned nice to promote my clubs and Carla and that was all -- trading having fun friends living as an entrepreneur or isn't as a young college student -- really -- some lessons that now in life running beverage company and and products like this has definitely helped its -- creation creating good products -- people have fun.
In using that exchange you know for social good right how has business been phenomenal -- -- -- -- we're in the health the end of the beverage category.
Nutritional supplement categories for us it's we've just seen the trend for the past decade computerize agree yeah -- fairway and quantify.
Percent rise every year.
I'd say well you look at -- most of our products organic certified secure but if you're getting industry in general you know -- wrote about it to 10% a year and a fair trade products -- -- in the double digits.
And harm our business you know we've got actually with a guy and has grown about 75% right now with a certain with the I am product line.
It's about seven about percent growth for your history.
I'm pretty excited and I.
I if I have this -- but still work you have a working out of a -- right now for for launch later this summer it's very exciting at very exciting.
Okay and then out I was reading some articles and some background on you on and ingredients are obviously big deal here what are some of GM's hottest trends -- ingredients right now is -- the exotic.
Fruits -- you know I'd say it plants play based products fresh ingredients.
Indigenous sourced ingredients from certain parts the world and to raising -- right -- really popular here in America and it Urban -- today in our site he was kind of the first -- -- but I don't greeting -- not -- arguing and Argentina South America why he's is very strong right now very hottest new ingredient -- -- get those.
-- -- Well it's fair trade farms that we work with from different parts the world and we support to farmers work directly with them to bring your ingredients to the United States and and put him -- our products -- -- client's problem.
-- -- It whenever the prices and this stuff that's trend here you didn't do your costs -- Well actually they would go down as -- following bill so it's really more -- the first year to your -- he's agreed to establish the supply chain but once the volume picks up what with our I am brand by -- this kind of growth field to negotiate better support you back more and ultimately your price should come back here cost goes up.
-- -- -- Very good and then I just want -- ask you do you consider yourself a competitor by our -- not at all we've -- clearly they don't play -- a natural channel for Anderson remembers -- paper products -- are.
We tend to be considered a five hour and we'll know our products.
Thank -- -- -- his finger in her time.
-- now urged the co-founder Steve thank everybody for bearing with us as we did in an out of that trial thank you so much alliance and in any -- Beckett tomorrow have a great day.
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