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Well analysts are calling it the most important.
New video game consoles -- the largest gaming convention in the United States to us is to have all the fun today.
Rod crank out at me -- the.
Talk and sports talk and -- shooters -- went Peter Morrissey chief operating officer from electronic arts.
DA in the game as you on I think you joining us Peter thank you Ellen all right so.
We're talking to -- with sort of talk about world war CES and consoles we're just talking the first time to.
Brand new consoles around the same generation -- the same year coming holidays you guys are pushing eleven new titles including battlefield is when you're really getting behind here.
We're looking at it being played on the Xbox one.
Taught us how long until you see it really sort of trickled into the bottom line big gains for the new console this by the way -- be available for the existing generation plus and humans but -- how long until you start seeing revenue and.
Profits from a new generation -- -- being characterized the excitement is this holiday the money comes the following year I mean we need to get installed base is both Sony and Microsoft need to work hard with the production numbers.
We'll see a lot of focus on getting the excitement has -- say in the -- of both the PlayStation four.
And the Xbox -- -- market this holiday but from a business perspective.
The -- we will see -- really be holiday 2014.
-- aside from sort of better graphics as we're seeing here much more realistic movements are a little later.
What's the wow factor that gets someone got paid for 500 bucks for -- -- console when maybe the end than you think existing generations are not too shabby.
Wow develop as -- telling us that that we're looking at speeds of eight times what we -- Xbox-360 and PlayStation 3 and they're very similar platforms as well.
-- what you see a rich sixty frames a second action here we're seeing visual.
Characterized they should do so we'll see in evidence and I don't -- the levels like the movie the social features that was seen around games right millions of people playing -- wants the hardware -- of the -- that and -- like battlefield for a particular.
I've been battlefield three right now -- -- to how many people still playing every single right -- Peter -- -- a got a shooter game here obviously in the past year we've heard a lot about violence in video games not ES distance itself from the NRA a bit.
But still use the weapons what do you say to the critics of violence in video games well we stopped by our ratings here we're very proud as an industry about yes copy ratings that allow parents.
To make a choice that allow.
It just seems to understand what is in the game this obviously would be an M rated game.
-- and our belief is that the education of consumers particularly education of parents of what's in the game isn't one we do that.
The better than anybody in the entertainment industry extremely briefly.
-- the new -- much more expensive to produce than the old ones.
Not much more I think one of the real keys here is there is a cousin EA have built two game engines that -- gave birth cost efficient.
This is running on what we call -- three built by -- -- studio in Stockholm in Sweden.
You can see the -- you can see the visual graphics and I think it's a real focal point for us we would get going in the next generation -- -- to see it chief operating officer for electronic arts thanks for joining us on Fox Business again.
Barack -- and write a great yeah.
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